Introduction 

A loyalty program is a program offered by a retail store to its customers mostly embedded in their marketing strategy in the forms of discounts, rewards, or points. The program aims at rewarding loyal customers and encourages them to return to the store every time they have to purchase something that can be found in the store and refer more people to the store.  

The loyalty programs in Avis enable customers to earn discounts, rewards, or points whenever they make car bookings. Avis requires customers to register for the loyalty program and they only earn points, rewards, or discounts after completing the rental payment, any other charges, and they return the vehicle. The rewards, points or discounts can be used then or later on the next booking. 

Eligibility For Avis Loyalty Program

The following are the eligibility criteria for a customer to be part of the Avis loyalty program.

• The customer must be living in any state in the US where Avis operates 
• The customer must show proof of being 25 years and above 
• Customers must be willing and able to enroll in the Avis loyalty program for them to start earning rewards with Avis 
• A customer enrolling in the Avis loyalty program must not have been previously terminated from the Avis program due to one reason or the other  
• The Avis loyalty program is only available for individuals 

Types of Avis Loyalty Program  

The following are some of the rewards available in the Avis loyalty program that customers get to enjoy.

• For every car rental, a customer gets in Avis under the program earns a minimum of 100 points which they can redeem for the next rental 
• Every new customer who enroll in the Avis rental program earn 100 points with the car rental in their first three months after joining the Avis loyalty program
• If a customer reserves a car and pays for it then they end up saving up to 30% the cost of rental saving more on the rental expenses.and If a customer rents a car from the Avis in their city they save up to 10% on their next car rental to use within their city or town. 
• If a customer rents a car for 5 days or more they will save up to 10% off the cost of car rental 
• Avis offers small businesses discounts whenever they use their rental cars as follows 
  • Small businesses receive a one day bonus after completing their first rental 
  • A small business receives a two days bonus for the first three months after enrolment into the Avis program and renting cars. 
  • Every day they rent a car they receive up to 30% off the cost of rental 
  • They receive a one day bonus after every 15 days of completing rental  
• Avis offers its customers in the US the following discount codes 

• The customers enjoy $15 off when they rent for 3 Days or More and end up spending $175 
• Customers enjoy FREE UPGRADE + up to 30% off the rental costs when they pay when they book. 
•  If a customer rents for 5 days or more they enjoy up to 10% of the rental cost 
• Customers save up to 25% off rental costs with 10% of the discount donated to Susan G. Komen®
• Customers save up to 25% off rental costs with 5% of the discount donated to Make A Wish®
•  If a customer is from a veteran and military family with every rental they get to enjoy a discount of up to 25% off the rental cost

Benefits of rewards

• Avis customers earn points that they can redeem for every amount they spend on car rental
• The customer can monitor rewards their account activity in their Avis profile
• Customers in the Avis loyalty program get to receive promotional emails from Avis and get to know when and how they can earn rewards with Avis whenever they rent their cars
•  Business under the Avis loyalty program gets access to the Avis Business member site where they can track their business activities with Avis, manage their rewards, and reward some of the pints they have earned for their next rental
• Business under the Avis loyalty program gets access to a dedicated customer service team making their requests for rental cars even quicker and no long waiting in lines and paperwork 

Conclusion

A loyalty program offers to enable businesses to have return businesses from satisfied customers and more referrals into their products and services. It’s a market strategy that has worked for many businesses and many businesses are also opting for them to keep their customers and attract more customers to their goods and services.