Sirius XM is one of America’s leading audio and entertainment companies. Leading in the entertainment industry is not so easy, especially when it is becoming competitive day by day! However, despite this, Sirius XM tends to hold a strong position in the market. Let’s know about SiriusXM Competitive Advantages.
What is the reason for this? Well, this is due to its unique programming and content. These key points give it a competitive edge over other companies! How? Let’s find out!
Does SiriusXM have a competitive advantage over other companies?
As mentioned above, Sirius XM is one of the leading audio companies in the U.S., especially in North America. The main reason that this company can stand strong in the business is its content. Hence, its content can be considered its main competitive advantage.
How does this advantage work in their favor? To learn that we must be aware of what the company is and what its platforms are!
What is Sirius XM?
Sirius XM is an audio and entertainment company in North America. But what makes them recognizable is their programming which is unique and content.
Presently, the company is said to have crossed more than 150 million listeners in every category. This is by far the largest amount of listeners that an audio company has gathered in North America.
Sirius XM’s Competitive Advantages
- Original Content
The major advantage that makes Sirius XM stand out despite facing such strong competition is its original content and range of talk and sports shows.
Presently, the company has various platforms through which it can showcase its content to the audience. Some of them are-
- Pandora
- Stitcher
- Simplecast, etc.
This wide array of platforms makes their content available to a large number of audiences. Now let’s learn about some of these platforms in brief:
- SiriusXM Streaming Audio and Satellite
It is the home of Howard Stern’s exclusive channels. The best thing about this streaming platform is that it is ad-free. The platform has a range of channels showcasing various genres of music from Hip Hop and classical to jazz and heavy metal.
Apart from that, the platform also has content related to in-depth talks, sports, and other forms of entertainment. All in all, this is a perfect treat for all kinds of listeners!
Other than this, it also has podcasts from amazing creators and providers. Its popular podcasts also include many original Sirius XM series too!
- Pandora
It is one of the platforms from which a person can obtain the content of Sirius XM. It is currently the largest ad-audio streaming service in the U.S. The platform provides its customers with personalized podcast and music experiences.
- Simplecast
Simplecast is one of the most successful podcast management platforms. The platform enables podcasters to create, publish and manage their content. The Simplecast paired with AdsWizz which is the ad tech subsidiary of SiriusXM successfully creates a solution for creators to generate revenues from podcasts.
Using such different platforms, Sirius XM can create a network of brands that cements their place in the streaming audio industry.
- Their competitors are Distributors
One of the major advantages that Sirius XM holds is that its competitors are distributors. Their major competitors include Pandora and Apple.
However, despite Pandora and Apple’s growing base, it still cannot compete with SiriusXM due to its large content acquisition making the former a clear winner in the game.
- Availability
One of the main advantages that Sirius XM holds over others is its availability to the audience.
Presently, many major U.S automakers have installed Sirius XM in their new vehicles for audio streaming and entertainment.
Apart from entertainment, Sirius XM even offers vehicle services to automakers that can ensure the safety and convenience of their customers. Their services include navigation, automatic crash notification, etc.
This makes customers and automakers more inclined towards them, hence, providing a competitive edge over others.
All in all, one can say the main reason for Sirius XM to still survive and flourish amidst the competition is its original content on various topics and platforms. Their strategy of treating their competitors as distributors also plays a big role in giving them a competitive edge.
Conclusion
Sirius XM is the leading audio streaming platform in North America. Presently, the audio entertainment market is becoming quite tough. However, despite that, the customers are still inclined towards the company! What’s the reason for this?
The major reason for this is its content. They not only have a range of music for their listeners but also have talk shows and podcasts on sports and other topics which makes them likable by almost all of the customers who possess different preferences. Apart from that, they even showcase their content through various platforms which makes them approachable to a wider range of audiences.
