Amazon is an American multinational technology company founded in 1994 by Jeff Bezos. Its headquarters is located in Seattle, Washington. Amazon mainly pays attention to e-commerce, digital streaming & artificial intelligence. Amazon sells various products in its stores such as beauty, fashion, electronics, childcare, kitchen equipment, food & much more. Initially, amazon started as an online bookselling company but later on, it got diversified into various other categories as well. Amazon, due to its best customer service experience they have successfully been able to get recognized as the best retailer in the western world. Amazon is quite famous amongst the people in USA & various other countries as well. Here we will see about What is Amazon’s Choice?
Whenever we are buying or selling any product on amazon, we usually come across different badges on various products saying, best seller, sponsored, amazon’s choice & much more. So, amazon’s choice is one of the badges that say the following product is the best match of what you are looking for & also has some similar keywords that other buyers have also looked for. It helps you to find the exact product with the help of the keywords you type in the search bar.
More about Amazon’s Choice
- Amazon is very particular about the product it sells & makes sure that its customers do not face any problems. Whenever we plan on buying something from an online store, the first thing, we look for is the reviews. If the reviews are good, we automatically gain trust in the product. This is where amazon’s choice comes into play as it helps to find out the best matching products according to your needs.
- Amazon’s choice is a yellow & white color label that you can usually see on the top or below a product whenever you search for anything. Those products with the amazon’s choice badge are the ones you generally need. The products listed under amazon’s choice are also high-rated, ready to ship & well-priced.
- Amazon first launched its choice program in 2015. Initially, it was only for customers who are shopping through echo dot or Alexa. This was mainly due to the realization that the people who are shopping through voice assistance find it difficult to find the best-matched product rather that the ones who are shopping in the marketplace.
- The products that are marked as Amazon’s choice also say that the product has the majority of sales through the keyword that you have typed. Other products that are not marketed as amazon’s choice have less than 50% sale for the term that you have typed.
How to get the Amazon’s Choice badge?
- The first & foremost way to make it to amazon’s choice badge is to focus on your keywords. Whenever you are searching for a product the first thing that will help you find your results are the keywords that you type. For example, let us take the difference between nail clippers & nail cutters, although both the terms are similar, they have different meanings & will result in different products. So, one will be listed under amazon’s choice & other won’t. Hence it is very important to be very precise with the keywords that you type.
- Customer rating also plays a very important role in gaining an amazon’s choice badge. If your stats are on the lower end the chances of getting a badge are less.
- Make sure your products are eligible for prime listing. Without this, you cannot gain a badge. This is because whenever you click on the amazon’s choice badge it will show that the product is ready to ship which means the product must be in stock & reach the customer within a day or two. Therefore, prime is the best way to do so.
- Another way to get an amazon’s choice badge is by getting good reviews from the customers. Amazon’s Choice products are highly rated and hence you must go the extra mile to get good feedback & reviews from the customers & also make sure that you have 4 or 5 ratings on your products to make it to amazon’s choice.
- Since the tagline itself says “best-priced” products you must ensure that your products are priced well & they should not be too high from the ongoing market prices or too less as well. The price must have a balance & people must be able to understand that this is the best price that they will be able to get for the following product.
Conclusion
From a customer point of view, your main focus will be to get the product that you are looking for & amazon does everything to make sure that their customers get what they want. Also, for the people using voice search, it is very necessary to find the exact product & hence Amazon’s choice has come into play. Apart from all other features that amazon has such as best-seller, and seller-fulfilled, this is a great feature that Amazon has come up with & has a lot of perks & benefits.
Frequently Asked Questions
- Can third-party seller products get marked as amazons choice?
Yes, products sold by third-party sellers can also be marked as amazons choice products.
- Is amazons choice reliable?
Yes, most of amazons choice products are highly rated products & hence they are reliable too.
- Are amazons choice & best-seller badges the same?
No, although they might seem relatable, they are not the same. Amazons choice is given to a product when they match the target keyword & best-sellers are the products that are sold the most in their following category.
