You’re likely familiar with Zalora’s amazing selection of women’s and men’s fashion, but if you’re like most customers, you don’t know much about the company behind all those gorgeous styles. Here are the top reasons why Zalora has thrived in today’s online fashion industry, despite fierce competition from online marketplaces like Lazada and Shopee. Plus, we’ll explain Zalora’s Competitive Advantages, so you can shop more efficiently on your next visit to the site!
What is Zalora?
Zalora is a one-stop-shop for style and fashion. From designer bags to cutting-edge eyewear, Zalora offers thousands of products from hundreds of brands, with more added daily. Products are updated on a regular basis, allowing shoppers to find new styles on a daily basis. With Zalora’s user-friendly interface, shopping for clothes and accessories has never been easier—just search by category or browse through Zalora’s bestsellers.
For those looking for trendier pieces, there’s an entire section dedicated to women who are in touch with their fashionable side. If you’re not quite sure what type of clothing you want yet, browse popular categories like dresses and tops. This will give you a good idea of what kinds of things people look at when buying these items. When you do decide what kind of items you want to buy, filter your search according to colour and size. If you already know exactly what kind of item you want but aren’t sure where it is, just enter the item name into Zalora’s search bar—and if it exists, Zalora will show it right away!
List of Zalora’s Competitive Advantages
Zalora is Southeast Asia’s largest online fashion platform and has more than 40 million customers in Thailand, Indonesia, Malaysia, Vietnam and the Philippines. With over 4 million products on sale every month – many at unbeatable prices – Zalora offers online shoppers a range of choices that they can’t find anywhere else. Check out Their top 5 competitive advantages. –
Choice:
As Asia’s largest multi-country online fashion destination, Zalora provides its customers with an array of items from clothing to home furnishings all under one roof. This gives shoppers more choice and convenience than ever before.
Availability:
No matter where you are in Thailand, Indonesia, Malaysia, Vietnam, or The Philippines– with Zalora everything is just one click away. With no minimum order required, customers have an easy time completing their online purchases via their desktop computer or mobile device 24/7.
Quality:
As a leading fashion retailer in Southeast Asia, we must deliver high-quality service to our customers every step of the way; from purchasing to receiving and unpacking their packages at home. That’s why Zalora is committed to providing only authentic products, carrying over 100 brands that are reputable in Thailand, Indonesia, Malaysia, Vietnam and The Philippines.
Style & Fashion experts:
Since Zalora opened shop in 2010, our team has gained vast knowledge about style—and not just specific trends or fads—but how they change through different seasons throughout the year and how they influence everything from hemline lengths to new materials used. This level of expertise informs all facets of what we do—from selection to presentation – because after all when it comes down to it everyone deserves clothes that both make them look good AND make them feel good too!
Shipping & Delivery:
As online shoppers ourselves, we know one of your biggest concerns is where and when you’ll receive your package once you place an order. That’s why at Zalora, our delivery system is second-to-none; customers can select preferred delivery dates and times according to their schedule via Fast Track service so that receiving their items is always fast track for them as well.
Business Model of Zalora
Zalora is one of Asia’s largest online fashion and lifestyle stores. Zalora has built its reputation on its massive selection of apparel, accessories, cosmetics, and beauty products. Zalora creates a sense of community by allowing shoppers to share their thoughts on products they have purchased and how they wore each item in style. Zalora offers free shipping to Singapore, Malaysia, Thailand and Indonesia with a price match guarantee! Unlike other e-commerce websites like eBay or Amazon build their business model around intermediary fees, Zalora keeps it simple; they earn a commission on every sale made through them.
In addition to high commission rates, Zalora provides excellent customer service that significantly reduces returns and chargebacks; people don’t want to have broken or poorly made items shipped from abroad because no matter how cheap you make something out of China, people won’t buy it if you can’t deliver quality service.
Conclusion
Zalora is one of Southeast Asia’s leading online fashion retailers. By leveraging on its competitive advantages in selection, service and marketing, Zalora has been able to outdo its competitors over time and today enjoys a strong lead in Southeast Asia’s online fashion retail space.
In conclusion, I have just explained some of Zalora’s key competitive advantages that I feel are important when deciding which company you wish to invest in Southeast Asia’s online fashion industry. I hope that after reading my post you may be able to make your own decision on whether you feel Zalora is an attractive investment option or not. Let me know your thoughts by commenting below! I would love to hear from you all!
FAQs
- What is so special about ZALORA?
ZALORA is a leading fashion e-commerce company in Southeast Asia, offering men, women and kids an innovative online shopping experience with access to more than 20 million products from over 2,500 international brands and retailers. We have built our business on three key pillars: superior fashion content on mobile, high-quality products from international brands and fast & free delivery.
- Who are ZARA’s competitors?
Apart from these, our competitors are similar to most e-commerce companies in Southeast Asia. Singapore’s ZALORA would need to fend off competition from Lazada and Qoo10, while Malaysia’s Shoppe should take on 11street and others.
- What is the marketing strategy of ZALORA?
The marketing strategy is to provide a one-stop online shopping experience for our customers with more than 20 million products and 500 brands at great prices. This is possible due to our presence in Malaysia, Singapore and Indonesia.
