Zalora is a large online retailer with over 3,500 stores in China and Hong Kong. They provide a shopping experience with a “boutique product concept”, focusing on the quality of service and customer support. Zalora offers a loyalty program that is unique among e-commerce companies. It allows customers to earn discounts on their purchases and earn points for using the app, which can then be redeemed for vouchers or merchandise.
How to get points?
Unlike several other loyalty programs that are designed to be used as a form of advertising, Zalora has made it extremely clear that they will not be promoting their loyalty program, but rather value it as a means of improving their overall shopping experience.
The company has made it easy to collect points by just shopping at Zalora, and they have also developed a referral program where customers can earn points by referring friends and family members who shop at Zalora.
The point system is simple: you can earn points by simply shopping at Zalora, but there are also more ways to earn points once you have collected enough points. For example, you can receive discounts from certain partner merchants (like local grocery stores) and even win prizes from the company itself.
Where to redeem points?
The most common way to redeem points at Zalora is through their loyalty program. As with other loyalty programs, you will be asked what type of points you want to use. You can choose between cash back, gift cards, third-party points (which can be redeemed at any store that accepts Zalora Gift Cards), and merchandise (which can be redeemed at any store that accepts Zalora Merchandise Cards).
You will be given a selection of amounts that you can use for discounts on your purchases. The amount varies depending on the type of purchase you make and the product itself, so keep this in mind before making a decision.
Your redemption amount also depends on which store/brand you buy from; as a result, it is not worth trying to redeem points for different brands and stores (unless you have vouchers or discounted products available for all three stores/brands).
How do I use my points?
Once your account is activated, you can start using your points the next day by logging in to your account and choosing “Redeem Points” from the main menu. The first step involved in redeeming points is creating an account; follow the instructions below:
- Log into your account using a valid email address and password (this may differ depending on which country you are in)
- After confirming your email address, click on “Add unique referral code” if prompted
- Enter the code shown on the screen
- Fill out the rest of the form including any fields with required information such as country region or store name
- Click on “Create Referral Code”
How does the loyalty program work?
The program is a type of loyalty program known as a loyalty network. It can be used to reward customers for using specific services or products, and it can be used to encourage customers to continue using a company’s product or service.
In other words, it involves the reward system in which a customer does something for the company, gets rewarded for doing so, and then continues using that product or service. The main difference between this system and other loyalty programs is that it allows the customer to earn points in addition to buying products or services.
In other words, there are no cash rewards, and only points are awarded. Loyalty points are based on how long the customer has been with the company and how many purchases they have made with their card over the last year.
Loyalty points can also be earned by booking through their mobile app or by referring friends or family members who do so as well. As of 2016, customers will only receive a maximum of 25 loyalty points per day on average.
Customers can earn 10 loyalty points per day at certain times (as indicated on their website), but this will depend on your location and timezone: if you live in the Asia-Pacific timezone you will get more than double this number (30 instead of 10) while if you live in Eastern America you will likely not receive anywhere near this amount (1 instead of 2).
Conclusion
Loyalty programs can be a great way to get the best out of your money. Many e-commerce sites have loyalty programs in place as well as activation offers for online purchases (such as Amazon’s “free two-day shipping”).
But you should also avoid getting into the trap of working too hard in the loyalty program business. You only need to offer a straightforward product that is easy to use and with a good value proposition.