Is Fjallraven Ethical?- What are their Products Made Of?

Fjallraven, which is known as ‘The Arctic Fox’ in the Swedish Language, is one of the leading Swedish brands in the market of Outdoor Equipment. The Organization has been making mostly Clothing, Gears, and Luggage for its consumers for more than sixty years now and is still considered to be at the top of its game even in the 20th century. One of the main reasons why it is still preferred over other brands is its effectiveness and sustainability. Let’s know ‘Is Fjallraven Ethical?’

Is Fjallraven Ethical?

Fjallraven is completely ethical in its conduct. Recently, a study in Europe’s Top Ethical Brands shows that Fjallraven is voted as the Leading Ethical Brand by the Swedish Consumers among a thousand and four hundred brands in Sweden in 2020. 

What Are Fjallraven Products Made Of?

Most of the products manufactured by Fjallraven are made from a material called G-1000. This material consists of 65% Polyester and 35% Cotton. G-1000 comes in many types, for eg, original, lite, heavy-duty, and silent. It is waxed with Fjallraven’s wax of Greenland to affect the water resistance of the product.

Checked by Officials, its production process is natural, without any artifice or deceitful mixing of harmful chemicals, checked by the finest agencies,, and tested by Officials. There has been a brief discussion about Fjallraven’s most famous product, Kanken’s ethicality. 

Rumors were spread that the backpacks are not entirely made out of pure fibers. However, it was tested and proved that Kanken is made up of polyester recycled from plastic bottles. It can also be recycled at the end of its functioning. The product is eco-friendly and non-toxic.

What Are Some Of The Disadvantages Of The Brand?

The following are the disadvantages of Fjallraven:

  • Polyester Material Sourcing

Fjallraven is using Polyester for its products. Synthetic Fibers are a better option due to their durability and waterproofing ability. This change of material has impacted Fjallraven’s most iconic product, Re-Kanken. Re-Kanken was made out of unadulterated Synthetic Fibers. But now, it is changed to recycled Polyester. 

  • Heavy Cost

One of the most common drawbacks of a Brand is its pricing of products. Besides the other prices of its minor products, the classic products like Termo Tents, Kanken, and Greenland Jackets put an exorbitant rate for the buyers. Most of them could barely afford it even though the brand possesses certain qualities for the products.  

  • Lack Of Transparency

Fjallraven is not open with its labor rights and making process. Yes, the brand posts supplier lists and contains a conductive code for its factories, but the results of these conducts are never shown or released publicly. Transparencies like that are not beneficial for a brand, especially if it is one of the leading ones in its market. 

Customer Feedback

Due to its wide reach in the market and prominent importance given by the consumers, it is a frequently asked question to the Brand. Fjallraven is an ethical and most sustainable Brand in the Clothing and Fashion Brand Industry. It has won the trust of its users with continuous innovations and enhancements in its previous products.

Many customers think that they have leveled up their game in customer service. Their orders got shipped and delivered in 3 days. The customers staying in the Netherlands can also purchase the product directly from Fjallraven.

The company provides an excellent service that attracts customers. A customer’s parcel got lost in the middle of delivery via DPD. But, the problem got solved somehow and the parcel was saved. The Customer Service is brilliant though.

However, the shipping could have been faster. And, weirdly, you cannot reach customer service by phone. You have to email them every time. Other than that, it was a good experience. The firm has received mixed responses from its customers. However, Fjallraven is a Company established to run the long race in Business.


It is concluded that Fjallraven is purely ethical in its conduct and values. Proven by several agencies and organizations, Fjallraven is one of the most sustainable and trusted brands in the Clothing and Outdoor Equipment Industry. Its main product, Kanken, is entirely made of eco-friendly materials. It has its flaws, however, its overall performance and unique products are what makes it better than other Brands.

Frequently Asked Questions

  1. How To Apply For A Job At Fjallraven?

In general, it takes as long as a day for the application process. One can either Apply Online or Visit one of the Company’s Headquarters in Person. The interview consists of general questions and testament of some practical qualities needed for the particular Job. This process can take from 30 to 50 minutes.

  1. What Benefits Does Fjallraven Offer?

It provides the customer with a better Discount than other brands. Also, it consists of one in a hundred good Backpacks and Outdoor Clothing.

  1. What Is The Future Of Fjallraven?

Apart from the unsystematic management, Fjallraven’s future looks bright to remain as a Cooperative Company. If its management flourishes to become more adequate than today, the Company will be highly benefited in the long race.

Is Fjallraven Ethical?- What are their Products Made Of?

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