Is Pureology Cruelty-Free?

Is Pureology Cruelty-Free?

Discover whether Pureology is cruelty-free, vegan, gluten-free, paraben-free, or sulfate-free. Animal experimentation policies vary widely among cosmetics companies. Many firms have begun to move their makeup, hair care, and skincare products to ethical sourcing, manufacture, and testing. Here, let’s know ‘Is Pureology Cruelty-Free?’

Pureology is a cruelty-free and vegan company. Animals are never used to test their materials or completed products. Furthermore, because Pureology is a 100 percent vegan company, none contains animal-derived chemicals or by-products.

Continue reading to learn more about this excellent and environmentally friendly haircare range!

By the way, if you want to switch up your hair care regimen with some cruelty-free and vegan options, be sure to scroll down to the bottom of this page for some of the finest Pureology products.

Is Pureology Free Of Cruelty?

Shampoos, hair treatments, conditioners, and hair shine serums are among the famous hair care products developed and marketed by this brand. 

Many people with various hair types like the brand’s extensive product line. It is a well-known brand that also happens to be cruelty-free.

L’Oreal owns several brands, including Pureology. The cosmetics company has chosen to follow policies that are not the same as its parent company. L’Oreal is not cruelty-free and uses a variety of animal experimentation methods.

Is Pureology Approved By The PETA?

Pureology is PETA-approved. It does not support animal testing.

Even after being acquired by L’Oreal, the brand was approved as cruelty-free. It may be difficult to determine whether or not a product is cruelty-free.

When it concerns cruelty-free yet owned by non-cruelty-free brands, the situation becomes even more perplexing. Pureology and L’Oreal are examples of this.

The wording used by the majority of brands on their websites is likewise false and intended to confuse the consumer. “Not tested on animals” is a phrase that certain brands utilize. The majority of the brands also state that they oppose animal testing, which is a vague statement.

It is crucial to note that while some brands don’t undertake animal testing in their laboratories, they pay third parties to do so. It’s also not uncommon for brands to employ components from vendors who use animals in their research.

Pureology: Where Can I Get It?

Pureology can be purchased in a range of areas.

Pureology goods are available for purchase on the company’s website, which ships throughout the United States. Many cosmetics retailers, such as Ulta, Sephora, and CVS, carry the brand’s goods. 

The brand is offered in both physical and online retailers. There are no standards for animal testing in the locations where the brand sells. The choice has resulted in the brand getting labeled as cruelty-free.

Is Pureology Available in China?

Pureology goods are not available in physical stores on the Chinese mainland.

Why are cruelty-free brands unable to market in mainland China?

Testing on animals is still in practice for cosmetics and other products sold in local stores on the Chinese mainland.

All imported items need to undergo pre-market animal testing and post-market animal testing that needs to get conducted in response to customer complaints.

However,  this does not apply to products sold in airport stores or Hong Kong.

Furthermore, products are being sold online and sent to mainland China without even being subjected to animal testing.

Unlike most other cosmetic firms, Pureology has chosen to avoid the Chinese market. Because the brand has not submitted and paid for their products to get tested on animals, they are not permitted to sell in Mainland China. 

Many other companies consent to the tests to comply with Chinese officials’ mandated registration requirements.


  1. Is Pureology natural or organic?

Pureology’s goods are said to be organic. The company makes no statements that all its goods get created using organic or natural components.

The brand implies that they are all attempting to create positive improvements in collaboration with other L’Oreal owned companies.

  1. Is Pureology completely vegan?

Pureology is a vegan company. According to the company, all of its goods are vegan. The firm also states that it does not use any animal-derived components or by-products in the production of any of its goods, making them all vegan.

  1. Is Pureology free of parabens?

Pureology is completely paraben-free. When it comes to the use of a few compounds, such as parabens, the beauty industry is in controversy.

Some people believe the substances are dangerous and should never get used in cosmetics whereas, Others believe that since the components are approved, it is safe to use.

So, if you’re asking if Pureology is paraben-free, the answer is yes. Pureology products are devoid of parabens. The list of ingredients can be on the product label.

  1. Is Pureology free of gluten?

Pureology products do not contain gluten. The company state that all of its products are gluten-free. It is best to examine the product’s ingredient list or contact customer support for more information.

  1. Is Pureology free of silicone?

Yes, all of Pureology’s products are silicone-free. You should not be worried about the number of silicones in the product.

Is Pureology Cruelty-Free?

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