INTRODUCTION
Juicy Couture was founded in the year 1997. The headquarters of the company is in Los Angeles, Pacoima, California as well as in the United States. It is a leading manufacturer of accessories and perfumes. Moreover, there are many products that are manufactured by the company. These include a wide range of handbags, span clothing, swimwear, sunglasses, shoes and many more. Is Juicy Couture Cruelty-Free?
It is best known for its collection of natural and artificial fragrances. Authentic Brands Group is the parent company of Juicy Couture at present. It is also the parent company of Herve Leger and Forever 21. Juicy Couture is one of the best selling perfume brands in Los Angeles and California. The best fragrances made by the company include amber, vanilla, honeysuckle, Jasmine, gardenia, sandalwood and many more. The perfumes manufactured by the company are famous for their long-lasting smell. The smell lasts up to 72 hours.
WHAT IS MEANT BY CRUELTY-FREE?
Cruelty-free is a widely used term, which means that a particular product is not tested on any. Most of the time, it is mentioned on the packaging of that product, whether it is cruelty-free or not. It also includes all the artificial or natural ingredients that are used in manufacturing that product is also not tested on the animals. The common animals on which it is tested include rabbits, birds, monkeys, cats and dogs and many more.
Although its process is banned in many countries and declared illegal, some companies follow these practices of testing their products on animals. It is necessary to make and purchase cruelty-free products or items because when the products are tested on the sensitive skin of animals, it causes harmful effects in long run. Every year a large number of rats and rabbits are taken to laboratories to test hair growth serums and other cosmetics. It also leads to the death of many animals.
HOW TO CHECK CRUELTY-FREE PRODUCTS?
One way to figure out that the products and items manufactured by the company are cruelty-free is to check its packaging box. All the companies that claim to be cruelty-free are certified by the authorized institutions of that country. It contains a doodle image of a rabbit that appears happy to the viewer. Since rabbits were widely used to test cosmetic products by companies, this is why a doodle image of a rabbit is printed on the packet to show that it is not tested on any animal. The company claims itself to be 100% cruelty-free.
DIFFERENCE BETWEEN VEGAN AND CRUELTY-FREE PRODUCTS
There is one minor difference between cruelty-free and vegan products. The companies that make vegan products do not use any ingredient derived from any animal. Cruelty-free products are those products that are not tested on animals. The vegan ingredients are extracted mainly from plants, flowers, leaves and medicinal trees and bushes. It does not use any animal’s pigment or milk to make its beauty creams and make up items.
IS JUICY COUTURE CRUELTY-FREE?
The company is not cruelty-free. It means that the company does tests its products on animals. However, it makes vegan fragrances and Perfumes, but it is tested on animals. The fragrances manufactured by the company are tested on animals.
Moreover, one of the most widely sold perfumes made by the company is amber. It is made from the scent or essence of ambergris, which is extracted from sperm whales. It is why the company cannot claim itself to be vegan. The ambergris is used by almost all the perfume manufacturing industries.
Juicy Couture tests its fragrances on rabbits or rats which in long run causes harm to that animal’s skin. Although this process of laboratory testing is banned in many countries, still there are some instances of checking products on animals. It leads to the death of many animals. Although, all its products are not tested on animals.
These products include clothing accessories, shoes, handbags and many more. Products that have direct contact with the animal’s skin cause harm like creams, perfumes, serums, oil etc.
CONCLUSION
Juicy Couture is a multi-purpose clothing and beauty product manufacturers. This company was started in 1997 as an artificial fragrance producer. The company is one of the largest manufacturers of a wide rand of beauty products like perfumes, clothing, accessories, shoes and many more.
At present, it is a leading clothing and beauty brand. The perfumes made by Juicy Couture has the most long-lasting perfume smells. The smell let for more than three days in one go. One sad part about these fragrances and the company is that these products are not cruelty-free. Many of the products made by the company are tested in the labs but not the animals.
Although, many perfumes manufactured by the company are tested on animals. That is why juicy Couture is not 100% cruelty-free unlike other companies in the United States.
