Tarte Cosmetics, headquartered in New York, is a cosmetics company that offers natural makeup, beauty, and skincare products with high performance. The founder, Maureen Kelly, aimed at creating cruelty-free and easy-to-use cosmetics. The company claims to get safer for humans and the environment. This article contains a list of Tarte products, their ingredients, and also let’s know ‘Is Tarte Cruelty-Free?’
Tarte Cosmetics is cruelty-free and has been certified by PETA for the same. Cruelty-free means animals did not get used to test the products at any point. Though its parent company, Kose, does animal testing, Tarte promises to remain cruelty-free. It does not sell its products in the countries that require animal testing for selling products. Many products offered by the company are vegan, but not all.
Tarte Cosmetics Products
Tarte Cosmetics offers vegan products such as lipgloss, mascara, foundation, eyeshadow, cleansers, concealer, face masks, brushes, liner, lipstick, and the list goes on. However, every product offered by the company is not vegan because some products contain honey and carmine. Also, all products may not get made in an allergen-free environment.
The products and formulas play a vital role for Tarte Cosmetics. So, the company gets its products manufactured from Europe, the United States, and other countries. Countries get mentioned in the description of some products.
Tarte Cosmetics Ingredients
The company claims to sell harmless products with natural ingredients. It does not use harmful ingredients such as sulfates, mineral oil, phthalates, parabens, and triclosan. The makeup brushes contain synthetic fibers. Tarte Cosmetics is not 100% organic, but it tries not to use harmful ingredients. So, these products get better for users with sensitive skin. Ingredients may change over time, and some products might get eliminated from the list.
The company gets Amazonian Clay and maracuja oil harvested endurable. Mica gets added to the cosmetics to offer a shimmery effect. The company claims that it does not encourage child labor in its supply chain, but there is no related proof.
Is Tarte Cruelty-Free?
Yes. Kose, the parent company of Tarte Cosmetics, is not cruelty-free. However, Tarte Cosmetics has been cruelty-free since 2000 and does not test on animals at any point in the supply chain. It also does not sell its products to the countries that practice animal testing for selling Tarte Cosmetics. Tarte Cosmetics got approved by PETA and is 100% cruelty-free. So, we can see that the brand did not start to begin being natural but got natural over time. China requires animal testing before selling products in the market. Thus, the company does not sell its products there.
Some companies claim to get cruelty-free and perform animal testing through third parties, especially in the countries that require animal testing to sell cosmetics. However, Tarte Cosmetics is not one of them. The company does not conduct animal testing even through a third party.
Challenges Faced By Tarte
16% of the women that knew Tarte by name stated that they found it a luxurious brand. Kose, its holding company, is not cruelty-free. But, Tarte has never done animal testing and will not do it in the future. It is losing some customers and stakeholders because they do not want to be a part of a company that is not cruelty-free (like Kose) by any means. They think that Tarte Cosmetics is misleading them by claiming to get cruelty-free.
Cruelty-Free Products Offered By Tarte
All products offered by Tarte are cruelty-free. Some of the products are as follows:
- Tarte Shape Tape Concealer.
- Matte Waterproof Bronzer.
- Tartelette Tease EYESHADOW PALETTE.
- Tarteist Lip Paint.
- Amazonian Clay Blush.
- BB Tinted Treatment.
Conclusion
Vegan and cruelty-free products are different. All Tarte Cosmetics products are cruelty-free but not vegan. The company offers many vegan products, and the customers can identify them by reading the product description. Its holding company is Kose which is not cruelty-free. But, Tarte Cosmetics stays away from animal testing through any means and will continue to do so. The founder of Tarte assures that the company is in safe hands and will never get affected by the animal testing done by Kose. It is still losing some customers and stakeholders because of its relationship with Kose.
Frequently Asked Questions
- What Are Some Other 100% Cruelty-Free Brands?
Answer:
Some 100% cruelty-free brands other than Tarte Cosmetics are Adorn Cosmetics, Cover FX, Dove, Cosmedix, Pacifica Beauty, and more. However, Tarte is one of the most successful brands.
- How Better Are Tarte Products For Our Skin?
Answer:
Tarte Cosmetics products do not harm the environment, are non-toxic, and the users get smooth skin. The products do not contain gluten, sodium lauryl sulfates, mineral oil, parabens, and phthalates. The Amazonian Clay Formulation is better for acne-prone skin. So, many Tarte Cosmetics products solve different skin problems and have made Tarte an ethical brand.
- What Are Some Vegan Products Offered By Tarte?
Answer:
Vegan products are different from cruelty-free products. All Tarte products are cruelty-free, while only some are vegan. The following are the Tarte vegan products:
a. Shape Tape Concealer.
b. Breezy Cream Bronzer.
c. Sugar High Body Scrub.
d. Clay Stick Foundation.
e. Quench Lip Rescue.
f. Lip Therapy Lip Mask.
