Introduction 

The customers are very sensitive to the price of products and services offered in different retail stores and before they purchase a product, most of them go to various stores or online to check the store that offers the same product quality at a much lower price and much lower fees associated and decide where to buy. Kohl’s offers price matching of products to its customers. The customer must present a product profile or an advertisement of the product they would love to purchase with its original price and product description as offered by competition to Kohl for Kohl to match the price. Kohl’s uses price match as a way to reward their loyal customers and ensure they are always ready to listen to them and offer them their preferred products. 

Price matching refers to a price policy that retail stores use to attract customers to shop with them by making the prices of goods and services they offer and the customer wants to purchase similar, lower, or almost equal to that of which the competition is offering the customer.This ensures the customer does not have to go to the competition because of the price difference, enables the store to increase its sales, and improves customer loyalty. 

Kohl’s price match policy 

Kohl has come up with a price match return policy that all its stores use whenever a customer requests a price match. The customer must also read and understand the policy before requesting a price match. 

The following is what is underlined in Kohl’s price match policy. 

• Kohl stores only price match goods sold in-store by competitors hence any product pricing from an online site cannot be price matched. 

This means, if a customer goes to a Kohl store asking for a price match, the store can only match the price of a product a customer got from the competitor store. 

• Kohl can price match an identical product offered on Kohls.com with an identical product from competitors onsite or online store price 
• The customer in need of a price match should visit Kohl’s store with a copy of the competitor product they would like to purchase with the product description and retail price being offered.
• A customer can also receive a price match on products offered in Kohl’s store or Kohls.com. 

If the product the customer is requesting to be matched is not available on Kohl’s store, or Kohls.com, it cannot be price matched. 

• A customer who has earned Kohl’s Cash or Kohl’s reward can redeem their Kohl’s Cash or Kohl’s rewards when price matching the product in Kohl’s store or Kohls.com. 

Kohl price match exclusions

The following are excluded from the Kohl price match policy 

• A coupon a customer has cannot be used during the price matching of a product. The coupon can only be redeemed for another product offered in the store. 
• Thanksgiving prices and prices of products a week after Kohl’s or competition cannot be price matched. 
• The following are some of the products and brands that are excluded from Kohl’s price match 
  • Gift cards
  • Kohl’s Cares merchandise 
  • Sephora at Kohl’s merchandise
  • Marketplace Merchandise
  • Premium Athletic brands 
  • Emerging Brands 
  • Premium Electronics brands 
  • Etc. 

Benefits of price match 

• Improve customer loyalty 

By offering its customers an opportunity to price match the products they would love to purchase, it helps to make customers more loyal to Kohl’s brand and Kohl becomes their first preferred place of purchase for any product. The customers feel the store is always ready to hear them out and help whenever they are in need. 

• Increase sales

This helps Kohl to increase sales of the products they are offering as they can match their competitors’ prices hence no need for a customer to go to the competition for a product Kohl can offer them. 

• Attracts customers

Kohl offering such a price strategy attracts customers to purchase products with them as the customers are attracted to a store that cares for makes and is ready to offer solutions. More customers also means Kohl’s brand becomes more visible in the market.

Conclusion 

Price match is a competitive way for a store to compete with their competition on offering identical products and services. It gives a store a competitive edge as customers who love the store brand will always come to the store to purchase the product or services with a proposal for the store to price match the competitor product price. 

Before a customer requests Kohl’s store for a price match, they have to understand what is covered and what is not covered in the price match policy. This ensures the customer is satisfied with the services being offered and can refer their family and friends to Kohl to also get a price match for their preferred products.