Introduction
A reward program is set up to incentivize customers to shop more at a retail store for goods and services or purchase more products from a manufacturer increasing sales. This program enables customers to purchase and earn rewards in the form of reward points, discounts, coupons, gift cards, etc. The reward program used varies from one retail store to another or from manufacturer to manufacturer depending on their marketing strategies, products offered, and their Mission and Vision. Corner Bakery has a reward program set up to incentivize the customers and make them shop more with the bakery and refer their family and friends.
The program ensures customers are looking up the next program start date so that they can enjoy the rewards being offered. In Corner Bakery, the reward that customers earn is in the form of points that are redeemable at the bakery or discounts on their next purchase, online or through the App.
How to enroll in the Corner Bakery reward program
- For a customer to start earning reward points at Corner Bakery, they have to either
- Sign up for an account at their website and fill in the online registration with their personal information required
- Go to Apple Store or Google Play Store, download and install the Corner Bakery Rewards Mobile App
- The customer now starts earning points whenever they make an order either onsite, online, or through the App.
- If you are making an order in the store, provide the mobile number you used when registering to earn points.
- If online or through the App, the customer has to log in, make an order and earn points.
The customer who has made a purchase and wants to know if they have earned any point or wants to know how many points they have accumulated shopping at Corner Bakery is required to log in to their account or the App or check their last email notification from Corner Bakery.
Corner Bakery return program
The Corner Bakery reward program is classified into two categories as discussed below
- Cater and earn
A customer is rewarded $25 off their next purchase or $10 Amazon.com gift cards if they spend $500 for catering from Corner Bakery.
- Order and earn
A customer earns 5 points for every $1 they spend on Corner Bakery.
Corner Bakery Membership tiers
Corner Bakery’s reward program is divided into different membership tiers. The tier is categorized based on the points a customer earns.
The customer earns 5 points for every $1 they use to purchase at Corner Bakery excluding catering services.
The membership tiers and their benefits are as follows
- Green tier
To join the Green tier a customer must have 0-379 points and will enjoy the following
- The customers get $5 off their next purchase for joining the Green tier
- On the customer birthday, they will be rewarded a free bakery sweet
- Customers will get email notifications for exclusive offers
- A customer is rewarded $25 off their next purchase or $10 Amazon.com gift cards if they spend $500 for catering from Corner Bakery.
Silver tier
To join the Silver tier a customer must have 380-1249 points and will enjoy the following
- The customers get $5 off their next purchase for joining the Silver tier
- On the customer birthday, they will be rewarded a free bakery sweet
- Customers will get email notifications for exclusive offers
- A customer is rewarded $25 off their next purchase or $10 Amazon.com gift cards if they spend $500 for catering from Corner Bakery.
- A customer is awarded $0.99 for any beverage weekly
Gold tier
To join the Gold tier a customer must have 1250-2499 points and will enjoy the following
- The customers get $5 off their next purchase for joining the Gold tier
- On the customer’s birthday, they will be rewarded a free bakery sweet
- Customers will get email notifications for exclusive offers
- A customer is rewarded $25 off their next purchase or $10 Amazon.com gift cards if they spend $500 for catering from Corner Bakery.
- A customer is awarded $0.99 for any beverage weekly
- For every $15 used to purchase, the customer is awarded $5 off four times a year.
- Customers get to choose free two for membership anniversary
Platinum tier
To join the Platinum tier a customer must have 2500+ points and will enjoy the following
- The customers get $5 off their next purchase for joining the Platinum tier
- On the customer birthday, they will be rewarded a free bakery sweet
- Customers will get email notifications for exclusive offers
- A customer is rewarded $25 off their next purchase or $10 Amazon.com gift cards if they spend $500 for catering from Corner Bakery.
- A customer is awarded $0.99 for any beverage weekly
- For every $15 used to purchase , the customer is awarded $5 off four times a year.
- Customers get to choose free two for membership anniversary
- Customers get one free entrée for every entree bought four times a year.
Conclusion
The reward program creates a great marketing incentive for Corner Bakery and makes the customer feel they are appreciated for doing business with them. The program also ensures customers remain loyal to Corner Bakery and always go to the bakery whenever they need to purchase to continue earning points which they will later redeem and save money.
