Based in Las Vegas, Zappos is an American online shoe retail brand. It is also an online clothing brand. Zappos.com was founded in the year 1999. Its founder, Nick Swinmurn first launched the website under the name Shoesite.com. In 2009, Amazon acquired Zappos for $1.2 billion. The company is now owned by Amazon and operates as an independent entity maintaining its own unique culture. Zappos’ corporate culture makes it unique. The brand is known for its accessories, clothing, handbags, and more. The company was recognized in 2009 and has more than 1,500 employees. The company has built honest and ethical values by following its culture and prioritizing customer needs and trust. Let’s know about Zappos Competitive Advantages.
Zappos’ competitive advantages start from its culture itself. Zappos’ customer-centric culture makes it unique and different from other brands. Its fast and overnight delivery adds up to the competitive advantages. It also offers a 365 days returns offer to its customers with a 100% refund and free 2-way shipping. They do major brand marketing in media and customer service, hence making the company’s practices sustainable enough.
365 Days Returns Offer
The 365 Days Returns Policy roots the competitive advantages at Zappos. The offer allows the customer to purchase at risk and easily return if the product does not fit or any of that kind. This compensates for the physical outlets of Zappos. You can return or exchange the items from anywhere in the United States for absolutely free. The items can be returned within 365 days with 100% of the refund transferred in not more than 2 days provided the item qualifies to be returned.
Zappos’ Culture
Zappos’ customer-centric culture has made it way better than its competitors in many ways. Its corporate culture is oriented to serving its customers the best. Its culture has always contributed to employee motivation and provides a fun and happy place to work in. Zappos has created a beautiful bond with its workers and operates as a family. It is hence known for its family spirit and happy workplace culture. Employees are paid well and kept happy which contributes to the efficient and effective working of the organization. For Zappos, its culture matters and is growing every day.
Zappos’ Sustainability
Zappos practice several sustainable habits, so it does not have to compete on price anyways. Some of the habits include the installation of recycling waste or bins in and around the office. They do not use trash cans. The company has a focus on energy conservation as well. It redesigned its headquarters in an energy-efficient way to consume less energy and electricity. It even has solar panels installed. The company has won millions of customers’ trust through its sustainable practices and culture.
Zappos has also been socially responsible to date.
Eco-Friendly Products
Zappos is more of an environment-friendly brand. It is one of those environmentally conscious brands and maintains a collection of eco-friendly products, which at times are quite trending. Zappos claims to have eco-friendly toys/products for babies and toddlers. Even the dye and cotton used in making the plush toys are organic. The cleaning products they use are green seal certified. They offer sustainable shopping bags, clothes made from recyclable fabric, and many more ethical products to serve.
Conclusion
Zappos tops in the competitive advantages it offers. Its unbeatable customer service is worth experiencing. It offers a whole year to its customers to return any item purchased in exchange for a full refund. The list is followed by the amazing brand marketing and media strategies they use. The company’s customer-centric culture makes it unique and even better followed by the established and unbeatable customer value. Zappos even takes care of the sustainability that it follows. The brand also offers eco-friendly products and packaging which makes it better than others.
Frequently Asked Questions
Q Does Zappos have a physical outlet?
Ans Zappos has now opened its first-ever physical outlet in Las Vegas. It is a 20,000 sq. ft long store built near its headquarters. Being the first physical outlet, it is even featured with food and drinks. The company plans to open more such outlets in the United States.
Q Is Zappos ethical?
Ans Zappos is one of the few ethical companies that follow good sustainable practices and serve exceptionally well with a rating of 4.5.
Q Is Zappos a shoe brand?
Ans Yes, Zappos is an online shoe brand. It also deals in clothes, handbags, and more.
Q Who owns Zappos?
Ans In 2009, Amazon acquired Zappos for $1.2 billion.
Q Does Zappos go with the trend?
Ans This is perhaps one of the few drawbacks that Zappos is not fast fashion and may not go with the trends at times. This is the reason that most of its products are returned unworn.
