The first thing that differentiates eHarmony is that it caters to serious individuals and Unique Matching algorithms. This isn’t a service that will help you locate a date on a Friday night, but rather a soul partner. Those who work for eHarmony and those who sign up for the app are both quite serious about the software’s ability to bring people together. Let us know ‘Why is Eharmony so Expensive?’.
Eharmony is an online dating site and was founded in the year 2000. Nucom eCommerce, a joint venture between German mass media company ProSiebenSat. Media and American private equity firm General Atlantic owns eHarmony, which is based in Los Angeles, California.
Why is Eharmony so Expensive?
eHarmony is more costly than some of the other online dating services. However, whether or not it is genuinely pricey is dependent on your budget, what you’re searching for, and your expectations.
Let’s cut the cheese and directly dive into the topic and list down why it is expensive:
1. Unique Matching Algorithm:
Another reason for eHarmony’s high cost is that it leverages a unique matching algorithm. When you use eHarmony to find possible companions, you will not be making all of the decisions on your own. It takes a long time to complete the personality profile on eHarmony when you first sign up. This machine will ask you questions about your personality, and you must provide the most truthful response possible.
Once you’ve completed this, it’ll be run through the eHarmony algorithm to find other people who share your personality traits. The eHarmony algorithm is complicated by the fact that it does not just match you with others who share your personality traits.
Indeed, the old cliché “opposites attract” is frequently true.
eHarmony analyses data and research to discover which components of a person’s personality make them compatible with another person.
After years of research and information gathered from successful pairings, the data was figured out. The matching algorithm has improved and become more accurate over time. This type of technology is extremely valuable, and eHarmony is the only company that provides it.
Furthermore, people are frequently sidetracked by appearances or one part of a person’s nature. It’s a tempting combo to use eHarmony to essentially match you with someone who has demonstrated to have comparable views, feelings, and interests. This, of course, raises the cost of the eHarmony package.
2. Marketing Efforts:
People who are serious about meeting someone will make a decision, and eHarmony aims to capture as many of these individuals as possible. The faster they can catch the customer, the higher their chances of holding them till they meet their love. eHarmony devotes a significant amount of effort and money to marketing. You’ve probably seen eHarmony commercials in both digital and print media. You’ll see these adverts all over the place, especially if your computer thinks you’re single. The costs of acquiring and keeping a customer for eHarmony are quite high.
The expense of marketing continues to rise year after year, with little likelihood of it decreasing anytime soon.
When you consider the cost of an eHarmony six-month or 12-month subscription, keep in mind that you are likely paying for some of their marketing costs.
The price of a company’s product must cover all other costs associated with selling the product for it to be profitable. Because of its high marketing costs, eHarmony will continue to be costly.
3. Premium Features:
eHarmony algorithm will assist you in finding the perfect match; other premium features can enhance the user experience. Within the app or website, you will have access to a messaging and emailing service.
This means you’ll be able to communicate with possible mates without giving them your full contact information.
Furthermore, the features provide you with a convenient location to save all of your dating messages rather than having them kept on your phone.
4. Company’s appearance & quality:
The reason they are more expensive gives the impression that eHarmony is of greater quality. When a company’s price is higher, most consumers assume the product is better. Although not everyone may choose to pay for the product, they will undoubtedly believe that it is a better, higher-quality choice.
The truth is that eHarmony does have a matching system that distinguishes it from other organizations. They can give a better overall product and match for a person who signs up, thanks to this matching algorithm.
What are the prices of eHarmony and their cost?
Here’s a peek at how many premium subscriptions at eHarmony cost right now.
| Membership Type | Membership Length | Membership Cost |
| Premium Light | 6 Months | $65.90 per month |
| Premium Plus | 12 Months | $45.90 per month |
| Premium Extra | 24 Months | $35.90 per month. |
Second thought
You get what you pay for, just as you would with anything else in life. As you’ll see in one of the following sections, the greater price tag comes with a few more benefits. You’ll meet a lot more serious daters, fewer jerks, and have access to more technology to aid your search (with a proven track record).
Conclusion & Final thoughts
We guess we now have a better understanding of why eHarmony is so expensive. This is without a doubt one of the most expensive dating applications available, but the overall cost is generally justified.
If you use eHarmony to locate a mate in just a few months, you may not have a problem paying the price.
The amazing thing about eHarmony is how much effort they put into matching you with folks you might marry. If you are disappointed with the amount of time you spend attempting to meet wonderful individuals, you will be pleased with the services provided by eHarmony. The system is well-designed, and millions of people can attest to its effectiveness.
FAQs
- Does eHarmony have an age restriction?
No, there is no age restriction in eHarmony. One may find their soulmate regardless of their age, class, race, or social status.
- Is it worth Subscribing eHarmony and its premium features?
According to eHarmony’s genuine users and their reviews, “it is worth using and subscribing eHarmony”.
- Is it safe to use eHarmony?
Yes, it is perfectly safe to use eHarmony. Your privacy is protected and it’s the company’s first concern.
- Is eHarmony an online dating site?
eHarmony is a place where you can find a true soulmate, it is a place where only serious people meet.
- Why is it so expensive to compare with other dating sites?
eHarmony have only genuine users all over the world, on top of that it is the place where only serious users meet. Furthermore, it has this unique algorithm where one can find their true love much easier to compare with other sites.
