Does Gucci take Afterpay? – Know More

An Italian luxury fashion house with its base in Florence, Italy. Gucci showcases a line of products like handbags, shoes, accessories, fragrances, ready-to-wear, etc. The company was founded in 1921 by Guccio Gucci, and then under his son’s leadership, the company became a worldwide known brand. It became an icon of the Italian Dolce Vita. Following feuds within the family in the late 1980s, the family was entirely ousted from the brand. It was later revived when a French conglomerate, Pinault Printemps Redoute, acquired the brand and made it into the iconic geek-chick brand of the 2010s. Let us learn ‘Does Gucci take Afterpay?’.

Does Gucci take Afterpay?

Does Gucci take Afterpay?

The company does allow the use of Afterpay as a form of payment for purchases made in-store or online. Easy hassle free , interest-free payments through afterpay is what makes it easier to shop at Gucci. So yes the company does accept afterpay for payments for goods purchased from the company.

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Existence and operations

The company came into existence in 1921, under the surname of the founder Guccio Gucci. The company was later expanded by his son in the 1930s. the company started its first store in the united states in 1953 on 5th avenue and 58th street in New York, then 7 years later in 1960, the company opened its second NY store in St. Regis hotel, followed by a third on 5th avenue and 54th street. After so many stores being opened within the same area the local started calling this area as the ‘Gucci city’.

The famous Gucci moccasins(Gucci loafers)  were launched in 1952, and the famous double G belt was showcased first in 1964, the company then started expanding its business within several countries. The company opened stores in London, palm beach, Asiatic countries, France and many more. During the 1960s when the company designed the first floral scarf for the princess of Morocco, she loved it so much that she soon became an avid consumer of Gucci products. When the company opened stores in Hollywood, it got celebrities to endorse and buy their products, because of which the company became a worldwide name for luxury and luxurious goods.

Feuds within the family and revival

But the company hit a major roadblock in the 1970s when, because of the feud within the family and everyone trying to launch something or the other with the name ‘Gucci’ in it, the top-level management which was held by the family was eroded and the family lost control and ownership of the brand.

The hiring of Dawn Mello, proved to be the revival of the brand in many ways. She reduced the Gucci stores from 1000+ to 180 and the products sold by Gucci from 22,000 to 7000. She also took the company’s headquarters back from Milan to Florence, where the company had actually established itself. The old Gucci items like the bamboo bag and the loafers were bought back. 

Domencio De Sole who was the legal adviser of the family and also the CEO of the firm in 1994, he re-adjusted the pricing of the products and raised the advertising budget from 6 million in 1993 to 70 million in 1997. The company listed itself on the New York stock exchange in 1995 with an initial share value of 22 dollars.

Forgery and Counterfeiting

In the 1970s when Gucci had almost become one of the most successful and big brands in the fashion industry, that’s when the problem of copying and counterfeiting Gucci’s products was done the most.

The company used a tanning technique, known as the brindle pigskin tanning technique which became the signature of Gucci in the 1970s. this technique was difficult to copy, but still, some failed attempts were made to copy it. The company filed almost 34 lawsuits against these counterfeits. By the 1980s the brand got involved in thousands of lawsuits and cases around the world.

The company also attained success in many ways against these fake sellers. In November 2008, the company sued thebagaddiction.com for selling fake Gucci bags on its site. The company also got hands-on 155 domain names that the fake sellers used to sell these counterfeit Gucci products. Gucci’s parent company Kering sued the Chinese giants Alibaba for selling a lot of fake Gucci products on their website. In April 2017, Gucci won a lawsuit against 89 Chinese websites that sold fake Gucci products. The company warned the Chinese e-commerce giants Alibaba and JD.com that it could not open a store on their websites unless and until they removed the ample listings of fake Gucci products on their websites. And lastly, the company sued almost 3 dozen websites for selling fake Gucci products.

Conclusion

Today the company is known for offering luxurious products and the name itself holds a lot. People all over the world know the name Gucci, but refrain from buying products of the brand due to it being highly expensive and everyone can’t afford it. The company has 14,600 employees working for it and the revenue earned by the company is 2,181.8 million dollars which is a solid figure.

So overall the company is a well-established and well-known name in the business and one of the most top and big brands there is in the fashion industry. As far as acceptance of Afterpay is in question, the company does accept it as a form of payment for purchases, in-store or online.

Frequently asked questions(FAQs)

1) Does Gucci take back returns?

The company does accept returns,  but only at the store from where the product was originally purchased and with all the tags and receipt of purchase being there with it.

2) How long does shipping of a Gucci order take?

Approximately, the shipping and delivery of a Gucci order take 5-7 business days to reach the customer. But the delivery time and price solely depend on the quantity and size of the order. Meaning the larger the order, the more time it takes to get delivered and vice-versa

Does Gucci take Afterpay? – Know More

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