Blushmark is a relatively new fashion brand; the company is based in Los Angeles but has most of its merchandise made in China. According to Ranu Coleman, the Chief Marketing Officer of Blushmark, the company was launched in the spring of 2020, amidst the Covid-19 pandemic. The brand aims to make fashion affordable for all; as such, you can buy branded items for as low as $5. Here we will come to know the answer to your question Is Blushmark Ethical?
Fast fashion as a practice is condemned because it perpetuates environmental degradation, unequal pay, and the production of inferior products. Unfortunately, Blushmark is one of the many fashion companies that are involved in these unethical practices. A particular hallmark of fast fashion practices is fast turnover, cheap products, and flimsy or inferior clothes.
Is Blushmark Ethical?
No, Blushmark is not ethical. The company which was created in 2020 has grown to become very popular because of its high turnover rate and cheap prices. Its products are ideal for people who do not have the means to buy well-made and expensive clothes.
Blushmark is an unapologetic fast fashion brand. It uses less than ideal methods or chemicals on its products; insecticides and pesticides cause cotton clothes to wear out faster and can also cause damage to the environment.
Blushmark also contributes to unequal and unfair wages, exploitation of the labor force, excessive use of water, and greenhouse emissions. All these are hallmarks of a company that is not ethical in its production and distribution processes.
Is Blushmark A Scam?
Some customers complain about ordering a product, only to find out what they ordered is not the same as what they got. While some brands sell cheap and well-made products, the market is full of opportunists that seek to make fast profits by selling inferior clothes at cheap prices.
What We Know About Fast Fashion Brands
Fast fashion provides cheap clothes to people who don’t have the money to buy well-made clothes. This might seem alright, except there’s a catch; fast fashion clothes never last. They are made with poor materials and their production rarely goes through any quality assurance test.
Most of these clothes are treated with harmful chemicals; this, in turn, makes them brittle and unsustainable. The raw materials used are usually harmful to the environment, especially because they are not recyclable.
Cruelty Against Animals
An ethical brand is committed to reducing or even eliminating actions that may make animals miserable or prolong their pain. Rather, humane methods have been introduced to reduce the pain and maltreatment of animals. In this respect, leather, animal downs, and skin of exotic animals are usually banned by ethical companies.
However, there is no evidence of this being true for Blushmark. The brand has no statement condemning harmful activities or cruelty against animals.
Labor Practices
Fair labor concepts such as equal pay are not clearly stated or assured by Blushmark. The brand employs illegal or unfair labor during production. If you are buying clothes for $10 or $15, then keep in your mind that the laborers are getting paid peanuts for their work.
Environmental Impact
Another thing about unethical fashion practices is, that they damage the environment. We are currently living in a world where the air is poisonous, and the ozone seems to deplete faster than normal. We don’t need over-ambitious and unscrupulous businessmen to worsen it for us.
The fast turnover rate that Blushmark boasts of is attained by causing damage to the environment. To make clothes fast and stay on top of trends, they engage in fast production, which leads to wastage of water, fabric, and the production of substandard clothes.
Blushmark also does not provide an account of its greenhouse emissions and how it is working to reduce its share of pollution. We do not know of their sustainability plans and what measures are being taken to ensure proper waste management in their factories.
Most of the materials used to manufacture the clothes, bags, and shoes are usually treated with pesticides, insecticides, and other harmful chemicals. These chemicals also reduce the quality of the dresses made.
Conclusion
The rise of TikTok and Instagram contributed to the spread of fast fashion and other unethical trends in the fashion industry. Companies that adopt this strategy sometimes adopt these unethical practices and rarely publish information regarding labor practices, cruelty against animals, and environmental protection. Some of these practices include labor exploitation, an unhealthy working environment, and the sale of inferior clothes made with unsustainable materials.
Frequently Asked Questions:
1. Is Blushmark ethical?
Ans: No, Blushmark does not provide enough information about its activities for us to describe it as ethical. The company does not have a solid plan to offset its carbon emissions, minimize animal suffering and also see to the welfare of its employees.
2. How do you know which brands are fast fashion?
Ans: Fast fashion brands aim to make quick sales by selling products cheaply. You will later discover the products to be inferior and worthless.