Puma is a brand known globally, established in 1948 by Rudolf Dassler, a German multinational company that sells and manufactures athletic sportswear, footwear accessories, and apparel. Puma is a global brand that not only manufactures sportswear but with each production, it builds trust among its customers. A brand needs to sell only the best to maintain its standards in the market. In this article will see, Is Puma Ethical?
However, simple malpractice can tarnish the brand’s reputation and can put them in peril. You might want to know whether the brand you spend the most money on is worth it or not? Are they sustainable? Do they harm animals in any of their production? Is there any discrimination among workers?
Since Puma is a global brand, they have to be very particular about its code of conduct and work ethics, let’s discuss how Puma runs the business.
1. Safety and Health measures
2. Relationship with customers, competitors, and suppliers
3. Environment, health & safety issues
4. Harassment & discrimination in the workplace
5. Violence prevention
6. Aligning with law regulations
Safety and health measures.
The company understands that employees and workers are the most essential part of running the business, and they believe that it is important to protect them at all costs. The company complies with a strong health & safety law by taking all necessary measures to protect their team. All employees and workers working in the company are obliged to follow the health and safety guidelines. They are allowed to report any health issue or risk they foresee given with the job or task to the human resource department.
Relationship with customers, competitors, and suppliers.
The company believes that customer trust is significant in maintaining a healthy brand image therefore, all the information provided to the customers regarding the products is accurate, fair, and complies with integrity.
The company deals fairly with its suppliers. The relationship between the company and suppliers is purely based on the price of the material, quality, and service of the material. The employee dealing with the suppliers should follow the guidelines under all circumstances and not exercise any internal benefit. Any breach regarding the code of conduct can terminate the employee’s contract.
Puma is all about fair play, the company strongly believes that it is important to protect information that does not comply with law governing regulations. Such regulation includes any misuse of competitor’s information and releasing confidential or false information regarding the competitor’s business.
Environment, health, and safety issues.
The company strictly believes in conserving the environment by reducing waste and emissions during production. Therefore, the company has built a strong code of conduct for all the workers and employees to comply with under the environmental, safety, and health issues. Any violation of environmental law can lead the production team or individual to face disciplinary actions.
Harassment & Discrimination in the workplace
Puma complies with all characteristics protected by the law, such as cast, religion, color, gender, sexuality, national origin, age, disability, veteran status, etc., and strongly condemns discrimination. The company strictly prohibits harassment based on these characteristics.
If any employee or worker in the company experience any of the above threats, they are open to immediately reporting such misconduct to the human resource department. The identity of any individual would be kept confidential to an extent level and the complaint will be treated with sensitivity and law-abiding measures.
Violation prevention
The company does not allow its employees or workers to create any threat or violence in the working environment. No employee or working staff is allowed to carry any potential weapon on company property, except security personnel in the company. Puma strictly complies with the safety and security of its personnel and hence follows strict measures to create a safe working environment. Any breach of the regulation can endanger the position of a working employee.
Aligning with law regulations.
All employees and directors of the company should comply with the regulations obliged with the company’s operation. No employee should be involved in events like law covering bribery, employee discrimination, harassment, and violence at the workplace. All the testing, development, approval, manufacturing, advertising, marketing, and sales of the product should be done abiding by all rules and regulations. Any violation of such a law can lead to potential disciplinary actions.
The Final Word.
Puma company follows complete measures to create a workplace suitable for the employees. The company has strict guidelines for each event. Such as health and safety of the employees, environmental and health issues, discrimination in the workspace, etc. not just the company made this code of conduct for a show but stands by it strictly. So, yes, Puma does perform all activities in ethical form.
Frequently Asked Questions
Q1. Is puma better than Nike?
Puma and Nike both are leading brands for athletic, sportswear, and footwear. However, puma products are much more at a reasonable price with quality, unlike Nike which is more expensive.
Q2. Does Puma support child labor?
Puma is strictly against child labor and does not support any activity that involves children below the age of working eligibility.
