Total Wine Loyalty Program – Know more

Total wine is an American alcohol retailer company. It is a private company and is owned by the Trone family. The Total Wine company was founded in 1991 by two brothers, David Trone and Robert Trone. The company’s headquarters is located in North Bethesda, Maryland, USA. The company’s first store was opened in Claymont, Delaware, USA. Currently, the company owns and operates nearly 229 independent stores in most of the states of the USA. The product list includes Wine, spirits, beer, cigars, gifts, and accessories. More than 7000 employees are estimated to work for the Total Wine company.

The Total Wine has around 800 varieties of wine collected and served from all the world’s wine-producing regions. In addition, the company offers 3000 varieties of spirits and around 2500 varieties of beer.

What is Loyalty Program? 

A loyalty program is a marketing strategy used by most companies. It means encouraging a customer to continue to buy products from the company or use their services. As a part of the loyalty program, the company sets up an account for the customer associated with the particular scheme of their company. It then issues a Loyalty card for the customer. It is also known as a reward card, point’s card, advantage card, or club card. While shopping with this card, customers get a discount on the purchase or gain points that can be used in the future as Loyalty rewards.

What is the Loyalty program of Total Wine Company?

The loyalty program of Total Wine and More is known as the Total Discovery program. There are some terms and conditions for joining Total Wine’s Total Discovery (loyalty) program and more. 

1. The Total Discovery program is only for adults of age 21 or above. Additionally, only those who have attained the legal age to consume alcohol can enroll as a member of this Loyalty program of Total Wine company.
2. There is no pre-determined termination date of the membership. But if anyone is found to be going against the terms and conditions of the program, the company may end or cancel the membership of the Total Discovery program.
3. The Total Discovery program is only for individuals and personal use. It is not offered to any companies, associations, or groups.
4. There is no cost for joining the membership program and it does not allow any transfer of any points or benefits.
5. The program has 3 levels of membership:

• Select- this is available to all the members who enroll in the program.
• Reserve – a total of 5000 points is required within one year of the program calendar to gain the benefits of these levels.
• Grand Reserve – a total of 25000 points is required within one year of the program calendar to gain benefits of the third level.

Benefits of the Total Discovery loyalty program

1. Member-only specials: Members of the Total Discovery program get early notification of new deals and offers. They benefit from purchasing new products before their official release in the market.
2. Record of the past purchase: A record of all the purchases made by a member since the company’s first purchase. Any member can get the details of their purchase through their online account.
3. Member-only events: Only the members of the Total Discovery program are invited to the store sampling events and get a chance to talk with the company experts. This benefit is not available to the ‘select’ level members.
4. Class discounts: This benefit is available only to the members of the ‘Reserve’ and ‘Grand Reserve’ levels of the Total Discovery program. The members get a special discount on the interaction classes for exploring and learning more about Total Wine’s products. There are many other educational perks also.
5. Top-tier Rewards: This benefit is provided only to the ‘Grand Reserve’ members of the Total Discovery loyalty program. Members get many exciting and unexpected opportunities and rewards. 
6. Priority access to select products: The members of The Grand Reserve program get access to the limited products of the company. And they are informed about new arrivals beforehand. 
7. Free magazine: A coupon is issued through E-mail to the Grand Reserve members. The coupon can be used to get a free magazine six times a year.
8. Military Benefits: Verified military members get a 2x bonus on every in-store or online purchase of wines, beers, or spirits.
9. Free wine bags: Members of Grand Reserve receive a coupon for two free wine bags every month. And Reserve members get a coupon every month for one free wine bag.
10. Rewards: A reward of $5 is received by all the members on every 5000 points.

Total Wine and More has various store locations, like Arizona, Louisiana, Texas, Tennessee, New Jersey, Delaware, California, North Carolina, Florida, Georgia, Illinois, Colorado, Kentucky, and most of the states of the USA. 

Summary: Total Wine And More is an American privately held alcohol retail company. It was founded in 1991 by the Trone brothers in Delaware. The company’s loyalty program is known as the Total Discovery program. It is open to the legal residents of the USA, who are above the age of 21 and have legal documents. Several benefits are provided to the members of the Total Discovery program such as coupons for free wine bags and do magazines, cash rewards, and many other exciting opportunities. The company does not determine any period for termination of the membership. Still, it has the right to end the membership if any member does not follow the terms and conditions.