In recent years, the world has observed a significant improvement in the development of technologies and platforms that have increased people’s comfort in living. Let’s learn Who Owns Grubhub?
One of these developments, online food ordering, has helped consumers worldwide buy food and groceries without stepping out of their houses and offices. In other words, these online services enable customers to have fresh products delivered right to their door.
Grubhub is an American online food ordering and delivery platform that connects food and grocery customers with restaurants in their area. This online company has recently been bought and is owned by one of the most successful online ordering platforms, Eat Takeaway, based in the Netherlands.
Let’s take a look at all you need to know in detail below about Grubhub and its new owners.
A Brief History of Grubhub
Grubhub was established in 2004 by Matt Maloney and Mike Evans. About fifteen years later, it has successively expanded its reach to millions of active subscribers and over a hundred thousand residents they partner with across over three thousand cities in the United States.
The company has its headquarters in Chicago, and its services are made available to customers that reside in America only. Research shows that Grubhub has the highest sales in America when it comes to online food ordering and delivery compared to other delivery services. In 2014, Grubhub merged with another online food vendor platform known as Seamless.
By June 2021, Just Eat Takeaway, who had already bought Seamless, announced their purchase of Matt Maloney’s famous brand for $7.3 billion. On the first of December 2021, Matt Maloney officially stepped down from the company’s board of directors and was replaced by Adam Dewitt.
After the purchase had been completed, Grubhub’s logo was changed into Just Eat’s signature colour, orange, and it took on the Just Eat Takeaway signature house while still maintaining its name.
Just Eat Takeaway
Just Eat Takeaway is a world-leading online order and delivery marketplace that links buyers and restaurants in their locality. In addition, just Eat Takeaway provides its customers with a diverse selection of online food menus from which to choose. Takeaway.com was founded in 2000 by a billionaire businessman from the Netherlands, Jitse Groen.
When it merged with the other company, Eat, a delivery service based in the United Kingdom, in 2020, it changed its name to Just Eat Takeaway.
The company also has its headquarters in the Netherlands. Just Eat allows you to order any food you desire, process your payment, and select the delivery line of your choice (whether to be delivered to you or picked up by you) from your choice of restaurants in your area.
The Business Model of Just Eat Takeaway
Just Eat uses a model known as a hybrid business model because not all of their restaurant partners utilise their company delivery lines. Instead, some of the restaurants they partner with make use of it, and others either use their own restaurant delivery or independent delivery lines.
Just Eat acts as a middle man that links the restaurant and the customer, and so it sees to the research of new products, the process of ordering and payment, and, in some cases, the delivery of the product.
The Mission of Just Eat Takeaway
To assist consumers in having a blissful experience while they use the brand to order their food or groceries and be the best food delivery platform globally.
Just Eat Takeaways Objectives
Just Eat Takeaway wants to have the brand become the people’s favorite online delivery service globally. They plan to attain this by strategically advertising the brand and giving out discount prices and coupons to ensure that they remain the predominant online food order and delivery service brand in the consumers’ psyches.
The values of Just Eat Takeaway
Three essential words explain their values. These words are: care, lead, and deliver, which explains their undeniable desire to ensure that their customers (the restaurant and the consumer) receive satisfaction.
The Lead explains all the efforts to ensure that they are the world’s leading online food ordering and delivery platform. And Deliver, which justifies all lines of delivery provided to give the consumer various delivery streams to choose from. These words determine all that they do nationally and worldwide.
The Just Eat Takeaway’s unique feature
What distinguishes this brand from others is their outstanding distribution of food online and the intermediary role they play between restaurants in over twenty-four countries and consumers only through their website.
The Company’s Business Strategy
The company is not only sold out on delivering quality online ordering services; it is also very much conscious of its environmental health. It does this by reducing the waste released to the environment and minimizing the use of plastics by its partner restaurants. This has proven to be effective over time.
How does Just Eat Takeaway make its profit?
Their partner restaurants pay them a commission for every order done through the Just Eat website, expecting to make more sales through the app.
Just Eat Takeaway Achievement
Just Eat Takeaway became the market leader in Belgium and the Netherlands in 2012, with a market share of 70 percent and 90 percent, respectively. This is because they have exposed their consumers to a diverse choice when it comes to food from around the world and the comfort of different delivery lines. An outline of different menus from over thirty-four thousand restaurants has been made available on the Just Eat Website to provide consumers with an endless list to pick from.
Frequently Asked Questions
1. Did Grubhub change its brand name after the Just Eat Takeaway purchase?
After Just Eat Takeaway purchased Grubhub in June 2021, the company did not change its name. It still goes by the name “Grubhub.” However, the signature red color changed to Just Eat Takeaway’s orange color, and it also took on its house label.
2. What is Grubhub’s current net worth?
Grubhub’s net income as of 2019 was the US $18.57 million. Currently, some sources have it that there is a decline in its earnings, although not specified.
3. Why the red colour in the Grubhub app?
Psychologically, the colour red triggers a physical reaction of heightened hunger for food and increases the intake of calories. Simply put, the colour red makes you hungry. This is the technique employed by Grubhub and some other food apps to trigger customers’ appetites.
4. What percentage does Just Eat Takeaway obtain from every paid order?
In a situation where you eat to deliver the ordered food themselves, Just Eat Takeaway receives approximately fourteen percent off every completed order.
5. Which is more expensive: ordering directly or through the Just Eat Takeaway Website?
According to research, consumers spend seven percent extra when using the app than when ordering in person. Therefore, Just Eat Takeaway is more expensive. However, using the app provides you with many venues to select from, which may be time-consuming if you decide to do it on your own.
