Does Starbucks Have Commercials?- Know more about it

Introduction

It is impossible to resist the aroma of freshly brewed coffee. With nearly 30,000 stores worldwide, Starbucks is one of the world’s most iconic and recognizable brands, producing the best-brewed coffee and other beverages. Starbucks has a 57 per cent market share in the US café market, owing to its iconic cups that can be personalized with customers’ names and the quality of espresso and other drinks served, winning their customers’ love for the products and loyalty to the brand. Now we will see Does Starbucks Have Commercials?

Does Starbucks Have Commercials?
Does Starbucks Have Commercials?

For many people, Starbucks is also known as “The Third Place.” Because people’s lifestyles are changing, Starbucks has evolved into a place where people can meet and interact with one another aside from home and office. As a result, they hold the title of “Third Place.” Every Starbucks location is appealing in design, which encourages customers to return and spend more time there. 

Starbucks Rewards Hacks – Know Mo...
Starbucks Rewards Hacks – Know More

We can find Starbucks in every significant city, mall, and urban city. But in the marketing arena, how does Starbucks create ways to complement its pre-established popularity and trust?

Does Starbucks Have Commercials?

  • So, the question is, does Starbucks run commercials? In conclusion, yes and no. To clarify, you were not mistaken when you saw a Starbucks commercial the other day. However, the point is that Starbucks’ marketing strategy places little reliance on traditional methods of reaching customers. 
  • Starbucks, a company with a reputation as valuable as its main product, aspires to use more innovative marketing channels. As a result, they have a marketing strategy that is quite different from the typical ad commercials used by other companies.
  • Their business grows through word of mouth and constant customer engagement, distinguishing them. For their business, the coffee giant employs both the ‘Blue Ocean Marketing Strategy’ and the ‘Top of Mind Strategy.’

The Marketing Strategies that exist in Starbucks: 

Blue Ocean Marketing Strategy

Blue Ocean Strategy exists in Starbucks as it means that one business has little to no competition to others when it comes to introducing products to the market. This is true because despite having multiple competitors in the same field, Starbucks stays in line as one of the top tier businesses. What’s more? Starbucks doesn’t need to exert effort in having commercials because they know how their customers love them.

Top of Mind Marketing Strategy-

Starbucks employs this strategy in addition to the blue ocean strategy. A top-of-mind marketing strategy is one in which customers remember a few things about the company. It could be their tagline, the products themselves, or various other aspects of their business. Starbucks has this type of marketing strategy because they continue to improve their products, rebrand, and other things to be consistent with what their customers love about them.

Use of Social Media Engagement

  • Starbucks has established itself as one of the most well-known companies in the coffee chain industry. They continue to focus on their popularity by increasing their presence on social media platforms such as Twitter, Facebook, and Instagram. 
  • Starbucks, for example, create a way to increase social media engagement with their customers and audiences by posting on their accounts daily to connect with them.
  • Not to mention the little interaction they had previously on Twitter, Starbucks has raised the bar to engage people in what’s new to them by interacting with them, creating challenges, and even creating a meme. That is one of the reasons why Starbucks is still at the top of the chain.
  • According to the research, Starbucks decided to expand their stores to specific locations to accommodate their customers because of the successful social media engagements. Aside from the additional in-stores, the CEO also suggests a drive-through to accommodate more customers than usual. True, it became a considerable advantage and success, as seen by vloggers tagging Starbucks when they order, and it also shows that coming to Starbucks became part of their daily routine. It undoubtedly impacts the company, as people engage with them more in-person and on social media, encouraging other audiences and customers to visit as well.
  • Starbucks employs hashtags (#) to increase audience engagement and promote seasonal products. For example, Starbucks’ most recent collaboration with Taylor Swift is a massive success because it benefits both the artist and the company. Starbucks is about to release its annual red cups for the holiday season. It just so happens that the collaboration of the artists reproduces its Red Album (Taylor Swift’s Version). It will be a huge success, as they called it a ‘match made in heaven’ collaboration, which means perfect.
  • The artist’s favourite Starbucks drink became so popular that fans flocked to the store to order it that the company gave it a name: (Taylor’s Latte) or (Tay’s). Starbucks did use social media effectively to reach out to fans and other audiences.
  • And there’s more. Starbucks previously created a hashtag campaign called #ExtraShotOfPride to position itself as open-minded and inclusive of the LGBTQ+ community.
  • Posting signage of free Wi-Fi and Spotify in their in-stores also attracts the attention of their customers and audiences, and as a result, it has become a huge success up to this point. Because that is one of the assets that coffee shops should have nowadays, and Starbucks, of course, never fails to provide it.

Conclusion:

Starbucks places importance on unconventional marketing methods to maintain a consistent customer base. As a result, it is concluded that even if Starbucks uses fewer commercials, it does not significantly impact them. Their unique strategies distinguish them from other companies, which is undoubtedly why they are still at the top and do not require traditional advertising. 

Does Starbucks Have Commercials?- Know more about it

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