Aisle of shame is the unofficial name shoppers at Aldi have given the middle aisle where Aldi showcases most of its new random finds weekly. The interesting thing about the aisle is that you discover new stock there every week. Aldi shoppers are often thrilled to shop at that every week because they may find new products they need but never thought they needed.
The aisle of shame is the fifth aisle of many Aldi stores dedicated to showcasing the store’s new finds. The products in this aisle are changed every week. The name, Aisle of shame is given by the fans of Aldi’s middle aisle, not by Aldi. It is also popular among Aldi’s fans’ Facebook Group. You can shop various items in this aisle, both non-food and food items.
Why the name ‘Aisle of Shame’?
The Aisle of Shame encourages impulse buying because you don’t know what you might find on that, so, you don’t necessarily budget for it while coming to the store. Most times, shoppers buy interesting products they find on the aisle that they didn’t plan to buy when coming to the store. Aldi’s aisle of shame stocks are regularly changed every week and are not restocked. So, when it is sold out, you can’t get it anymore. This also makes buyers quickly grab any item they find on the aisle that they need because they might not find it there the next time they come to shop at the store. That said, sometimes buyers buy goods they don’t need that are displayed on that just because they find such a product attractive. That’s why people call the aisle the Aisle of Shame.
Classes of Products on sale at the Aisle of Shame?
Aldi’s Aisle of shame typically showcases products you don’t think you will find in a grocery shop. That makes shopping at the aisle interesting and most times people laugh at themselves for wanting to purchase something edible at Aldi like bread but after visiting the middle aisle they come out of the store with a chainsaw or outdoor furniture. Some of the interesting and sometimes strange buys you may find at these are:
- Baking products like a baking tray
- Gardening tools like trough planter, and gardening gloves.
- Kitchen utensils like pepper and salt mills
- Household items like a rug
- Office and school supplies like a writing pad
- Male and females clothing materials
Are clearance sales on the Aisle of Shame?
In some Aldi stores, the aisle where you are more likely to find a clearance product is that. In some Aldi stores, the clearance products are grouped in a particular section while others intermingle them with other products on that shelves. However, this varies from store to store.
Does every Aldi store have the Aisle of shame?
The answer to that question is no, sadly. You won’t find an aisle of shame in every Aldi store. Many Aldi stores have that but some of the Aldi’s newly remolded or newer city stores have just four aisles. They don’t have the fifth aisle which is that. This may have a positive impact on reducing impulse buying but it takes away all the fun of discovering new stuff in that.
Can Aisle of Shame items be gotten through Instacart?
The reason why some people shop physically in Aldi is so they won’t miss any of the Aldi finds showcased that every week. Using Instacart to order Aldi finds has limitations in that the Aldi finds items you can get are only those that are still in stock by the time your Instacart shopper is shopping for you. So, you might miss out on getting what you want if your shopper doesn’t get to it on time.
Other terms used to describe the Aisle of Shame
It is the most popular name for Aldi’s middle aisle but there are other terms used to describe the aisle. They are:
- Aisle of Awesome
- Aisle of fun
- Aisle of Surprises
- Special buys aisle
- Aldi finds aisle
- Middle aisle
Conclusion
Aldi fans and shoppers find the Aisle of shame a delightful place to shop. The thrill of discovering something new every week and being the first to buy it keeps the shoppers coming to the shop at the store. Don’t limit yourself to purchasing your regular grocery items at Aldi, you should visit the middle from time to time, you might discover something you need there.
Frequently Asked Questions
1. Are products on the aisle of shame cheaper?
Aldi is generally known for selling cheaper grocery items and you can find some clearance sales products on that. People sometimes buy products on that because the product has a lower price on it.
2. Does the aisle of shame feature seasonal products?
Yes, great seasonal products at good prices can be found in that.
