Zales Jewelry – Lets Know More About It

Zales is a popular diamond store in the United States. Zales has been selling its diamonds to the world for almost a century. The company was founded in 1924 by two brothers of Russian and Jewish origin; Morris Zale and William Zale with Ben Lipshy. The company was not only known for its diamonds but its other quality jewelry. Zales Corporation is one of the leading retailers of fine jewelry in the United States. Women from all over the United States flock to Zales stores; as the jewelry sold is often regarded as very tempting. 

Zales Jewelry

Zales is an American jewelry retail corporation. It is known for its wide selection of amazing, and rather tempting jewelry. In Zales retail outlets or stores, Zales sells jewelry from engagement rings to everyday fashion jewelry. Zales stores is a great place to go for fine jewelry that reflects your style. Zales is known for its fine diamond jewelry of both classic and contemporary styles. Zales jewelers are known for providing its customers with an amazing selection to meet the customer’s taste, and style in good quality. 

Zales Products

Zales is one of the most popular American jewelry retailers. They have unique and beautiful jewelry pieces. Zales stores are known for their beautiful pieces such as:

  • Rings (Engagement Rings, Wedding Rings, and Regular Fashion Rings.)
  • Necklaces.
  • Pendants.
  • Earrings.
  • Bracelets.
  • Wristwatches.

There is no jewelry without metal. Zales jewelry is made from metals such as Tungsten, Platinum, Gold, Silver, Stainless steel, Titanium, Cobalt, and many other metals. The variety of metals available makes jewelry to be affordable for anyone. 

Are Zales’ Jewelry Quality

Jewelry is seen as ornamental pieces that are made from materials that are either precious or non-precious. Jewelry such as necklaces, bracelets, earrings, wrist watches, and rings are made from materials such as plastic, silver, gold, or glass. The aim of wearing jewelry is for personal adornment even if they aren’t made from the most precious materials.

Zales was created to help families and individuals who are on a tight budget but still want to wear jewelry. It was established for individuals who were not looking to buy diamonds of the highest quality. Zales Jewelries are designed with so much simplicity to enhance the beauty of the wearer. 

The jewelry sold at Zales is not of the highest quality. They specialize in diamond jewelry, but these diamonds are not of the highest quality, so many individuals seeking to buy real diamonds do not shop at Zales. People also ask if Zales sells quality and pure gold jewelry; a few of Zales’s jewelry is made from real gold, and a few are authentic. However, most of them are gold-plated and cannot be classified as solid/real gold. This means that they are made from other non-gold metals. Some of the jewelry pieces are gold-filled with electroplated gold making them last longer than expected.

Zales Jewelry is of a lower quality than those certified by the Gemological Institute of America (GIA).

Is Zales Jewelry Expensive or Overpriced?

As stated earlier, Zales Jewelry was established to help families and individuals who wanted to get jewelry but were on a tight budget. Jewelry sold at Zales is quite cheap, and they claim to sell jewelry are a lesser price than their competitors. The quality of the jewelry sold at Zales has been questioned many times. It is not surprising to find low-quality jewelry at high prices at Zales.

Pros and Cons of the Jewelry Sold at Zales


  1. Most jewelry sold at Zales is affordable and budget-friendly. 
  2. Zales jewelry is beautiful, unique, and adorned with stones making them admirable fashion jewelry that can be worn on special occasions.
  3. Zales jewelry is fit for everyday use. Its jewelry collections – earrings, rings, or bracelets – can be used to adorn any outfit.


  1. The jewelry sold at Zales is not made from the most durable metals, so they can break easily if certain levels of force are exerted on the jewelry.
  2. Some of its jewelry, especially the colored looks cheap because they are of low quality when compared to the ones sold by Zales competitors.
  3. When the metal of some Zales jewelry is exposed it can cause allergic reactions to some of its wearers. Some of the metals used to make Zales jewelry are Nickel and Copper, so wearers having sensitive skins can get allergic reactions. 


Zales is the largest jewelry retailer in North America. Zales Corporation diamond stores are highly committed to its customers and present diamond that is second to none. Most jewelry sold at Zales is coated in precious metals like gold, silver, and others and adorned with stones making it beautiful, strong, and long-lasting, resembling the expensive ones that cost thousands of dollars. However, the quality of jewelry is always an important factor to consider when picking out jewelry. 

Frequently Asked Questions

  • Should One Buy Jewelry from Zales?

Zales has amazing, unique, and beautiful jewelry collections which makes it a good place to shop for everyday jewelry items, engagement rings, and other types of jewelry. However, the quality of jewelry is an important factor for many jewelry buyers making Zales, not the best option. But if you are on a budget, you can try out jewelry from Zales stores.

  • Who Are Zales Competitors?
  • Kay Outlet.
  • Jared.
  • Blue Nile, Inc.
  • Tiffany & Co
  • Helzberg Diamonds.
  • Shane Co.
  • Reeds Jewelers.
  • Brilliant Earth, LLC.
  • James Allen.
Zales Jewelry – Lets Know More About It

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