There is no doubt that Netflix ranks in the number one position across the world for streaming movies and series online. In the year 2022, Netflix has reported having over 220 million subscribers. Who are the competitors giving tough competition to Netflix? This article will provide you with the answer to this question.
Competitors of Netflix:
A lot of varieties of video streaming services are found on a small scale every day. As of now, Netflix has 8 competitors.
- Amazon prime Video.
- Youtube TV
- Disney+
- Paramount+
- HBO Max
- Hulu
- Apple TV+
- Sling TV
Revenues and Subscribers count of the competitors:
In the United States alone, more than 60% of the people have subscribed to at least a video streaming service. Let us see the statistics below.
| Name of the service | Revenue in 2021- 2022 | Subscribers as of 2022 ( In millions) |
| Netflix | 7.8 Billion | 220+ |
| Amazon prime video | 7 Billion | 150+ |
| Hulu | 9.5 Billion | 4.3 |
| Youtube TV | 6.87 Billion | 4+ |
| Disney+ | 137.7 Million | 103+ |
| Paramount+ | 1.5 Billion | 7.3+ |
| HBO Max | 3.1 Billion | 76+ |
| Sling TV | 118.9 Million | 2.49+ |
| Apple TV + | 97.3 Billion | 25+ |
Reasons for Netflix’s fall:
Netflix has lost around 10% of its subscribers in the last year. The First cause for this fall in subscribers is because Netflix is high-priced compared to other competitors.
Second, Netflix allows only up to 4 members to watch at the same time. Whereas Amazon prime does not have such restrictions.
Thirdly, it is also true that the quality of the content has been steadily declining. During the past few years, Netflix’s hit movies and shows have reduced a lot. Canceling interesting shows is another mistake that adds fire to the fuel.
Due to the impressive original shows and diverse services at a low cost that the competitors offer, Netflix is deemed to be losing its customer base.
Features offered by competitors:
Let us see shortly about the top 4 competitors of Netflix and why they are on the rise.
Amazon Prime Video:
The second highest-grossing video streaming platform along with shopping is Amazon prime video. Unlike Netflix, Amazon has more regional language movies and series. It covers the audience by giving them the benefits of “Amazon prime shopping” along with the OTT service.
Amazon Prime subscription allows the member to
- Watch videos on amazon prime.
- Shopping benefits like one-day delivery, discounts, etc.
- Kindle unlimited for reading books.
- Unlimited ad-free music on Amazon music.
- Unlimited screen views at the same time.
With the cost of subscriptions of $14.99/month and $139/ year, Amazon prime is growing to become the biggest competitor for Netflix.
Hulu:
Hulu offers more than a thousand varieties of movies, TV shows, and series. It also produces “Hulu originals” that are enjoyed among the people. The Hulu subscription cost varies according to the features offered.
- Hulu with ads for students – $1.99/month.
- Hulu with ads – $6.99/month.
- Hulu without ads – $12.99/month.
- Hulu + Live TV with ads – $69.99/month.
- Hulu + live TV without ads – $75.99/month.
As the subscription cost differs according to the plan, it is easy for people to choose the type of plan that they want.
Besides the normal subscription, there are add-on plans that allow Hulu subscribers to watch channels like HBO max, showtime, etc. at different rates along with Hulu.
Netflix lacks in giving this kind of option to customers.
Disney +
Disney + is similar to Netflix. It shelves all the movies and series produced by Marvel, Pixar, 20th Century Fox, The Walt Disney company, etc. This model gives the subscriber ad-free experiences at $8/month or $80/year.
Add on of Hulu and ESPN+ are available at the rate of $14/month.
Disney+ special features include unlimited downloads, sharing the profile of up to 7 members, “Group watch” feature to watch movies with friends, etc.
Youtube TV
Youtube TV is owned by the famous Google. It offers 85+ channels that have categories like sports, entertainment, etc. Other than that, it allows access to Youtube originals – Series/shows produced by youtube. All at the cost of $64.99 per month. The cost is justified because of the features and quality content that Youtube TV has on its sleeves.
Cost comparison of Netflix with other competitors:
A quick cost comparison that will let you know the price of all Netflix’s competitors is given below.
| Name of the Platform | Subscription price (per month) | Subscription cost (per year) |
| Netflix | $9.99 – $19.99 | – |
| Disney + | $7.99 | $79.99 |
| Hulu | $5.99 – $70.99 | – |
| HBO Max | $9.99 – $14.99 | – |
| Youtube TV | $64.99 | $500 |
| Sling TV | $35 | – |
| Amazon Prime | $14.99 | $139 |
Conclusion:
In recent years, many new video streaming platforms have come to light that offers more outstanding features than Netflix. To hold its place as the top online video streaming platform, Netflix has to do some creative thinking and cut down its cost. If not, the fall of Netflix from the top position seems most likely.
Frequently Asked Questions:
- Who is the top competitor of Netflix?
Based on the number of subscribers, Amazon prime video seems to be the top competitor of Netflix.
- How much was the fall in subscribers of Netflix in 2022?
Netflix had a fall of around 2,00,000 subscribers in the year 2022.
- Does Netflix offer unlimited screen views?
No. Netflix has maximum screen views for up to 4 members at a time.
