There are tons of colossal shoe companies that work very close to each other. Sometimes, these companies may do collaborations, and overall, they might work with each other from time to time. Add to that pile the fact that some relatively smaller shoe companies are bought by the bigger ones, and we have a situation on our hands where it is really difficult to distinguish which company is which and which company is owned by another, bigger company. Even though it is a smaller competition than Nike, Under Armour established its name as a reliable company that manufactures quality
As you all know, Nike is one of the biggest companies out there in terms of shoes. They are one of the most sought after and have one of the biggest revenues in the shoe market. From their commercials to their designs and stores, Nike is very hard to miss nowadays, having countless collaborations with household names in sports and media. Their sponsorships need no mention.
So, the questions arise. Which shoe companies are owned by Nike? Or particularly, is Under Armour owned by Nike? Read more to find out in this article.
Is Under Armour Owned by Nike?
Well, the answer is quite simple. No. Under Armour is not owned by Nike. Quite the opposite. Under Armour can be seen as a competitor to Nike, albeit a much smaller company than Nike is. Both Nike and Under Armour are companies that are publicly traded under the tickers NYSE: UAAA for Nike, and NYSE: UA in addition to NYSE: UAA and S&P 500 for Under Armour.
It can be quite confusing to remember which shoe companies are owned by Nike for the reason that some shoe companies are owned by Nike. Starting in 1984 and spanning to 2021, Nike has bought different companies and is responsible for every aspect of those companies. These shoe companies are Jordan, Bauer Hockey, Cole Hann, Hurley, Converse, Starter, Umbro, and bought in 2021, finally, Datalogue. Though one needs to keep in mind that Bauer Hockey, Cole Hann, Hurley, Starter, and Umbro were sold by Nike after they’ve been bought by them which still leaves Nike with big companies like Converse.
What is Under Armour?
Under Armour is a sports equipment company that has been established by Kevin Plank in the United States, in 1996. While their biggest products are shoes, they also sell sports and casual apparel. While the HQ of Under Armour is located in Baltimore, Maryland; Under Armour has various other offices all around the world including but not limited to Amsterdam, Hong Kong, Jakarta, London, Munich, Shanghai, and so on.
Under Armour is a much younger company than Nike by they show tremendous success as their last publicly announced revenue was $5.27 billion as of 2019. While a significant amount of revenue, it still has some way to go to compete with the $39.11 billion revenue that has been generated under the Nike name.
Even though it is a smaller competition than Nike, Under Armour established its name as a reliable company that manufactures quality sportswear.
No major sportswear or shoe manufacturer has been acquired by Under Armour. However, the company has made a name for itself by acquiring apps such as MapMyRun, Endomondo, and MyFitnessPal to build a digital fitness and wellness community that is considered the biggest one in the world at the moment.
Conclusion : Does Nike Own Under Armour
To be honest, asking if Under Armour is owned by Nike might sour some of the faces at the upper management level in Under Armour. The company prides itself in building a community and a name for quality sportswear and shoes. So, the answer is clear. Even though Nike owns big names in terms of shoes and sportswear like Converse, it does not own Under Armour at the moment of writing.
It seems like Under Armour does not expect or want to be bought by any larger company at the moment. They have their vision set on building a digital community around fitness and wellness to improve their name by giving more importance to the well-being of people in terms of fitness and overall activity. So, by constructing quality sportswear and shoes along with casual apparel, the company is not going anywhere anytime soon! What they are selling is almost affordable too, compared to Nike or Adidas.
Frequently Asked Questions
- What companies are owned by Adidas?
Adidas owns Reebok, Runtastic, Five Ten, Salomon, Taylormade, and Rockport. Adidas seems to be the biggest competitor to Nike at the moment of writing.
- What other companies are owned by Nike?
First of all, Nike has 139 Subsidiaries all around the globe. They own other companies like Nike Golf which are all part of the main corporation of Nike. Other than those sub-categories of companies, Nike only owns or owned the companies presented in the “Is Under Armour Owned by Nike” section of this article.
