Adobe formerly known as Adobe Systems Incorporated is a creative software company founded in 1982 by John Warnock and Charles Geschke. The headquarters is in San Jose, California. This company is ranked 32nd on the Fortune 500 list. It is recognized for its digital marketing, document management solutions, and cloud marketing. Over the years, Adobe has shown significant growth from $1 billion in revenue in 1999 to over $12 billion in 2021. Let us know more detail about ‘Adobe Competitors’.
Adobe Competitors
Adobe competes with several creative technology companies in architectural and engineering software, cloud services, and entertainment. Some of them have a larger workforce and market share; offer affordable products; and generate more revenue than Adobe. These companies include Salesforce, Corel Corporation, Microsoft, Shutterstock, and Google.
Before examining the competitors of Adobe, let’s consider the products offered by Adobe.
Adobe Products
Adobe products include:
- Acrobat Reader
- Adobe Flash
- Adobe Photoshop
- Adobe PDF
- Adobe Illustrator
- Above Premiere Rush
- Adobe Spark
- Adobe Fresco
- Adobe Premium Pro
- Adobe XD
- Adobe Creative Cloud
Adobe Competitors
1. Google
Google is a giant tech company with a revenue of about $200 billion. This figure beats that of Adobe which is $12 billion.
Google competes with Adobe in several segments. These include:
- Google Analytics vs Adobe analytics. These two products are direct competitors. The advantage Google Analytics has over Adobe is affordability. While Google is free, Adobe Analytics costs $500 per month.
- Google Cloud vs Adobe Marketing Cloud
2. Autodesk
This is a tech company founded in 1982 and based in San Rafael, California. Some of their products are Maya, Auto CAD, Civil 3D, and Sketchbook. This company competes with Adobe in architectural software, entertainment, engineering, and other segments. Autodesk has also ventured into cloud services. Although, subscription for its cloud service is costlier than Adobe Cloud.
3. Salesforce
Salesforce is a cloud software company founded in 1999. In 2020, Salesforce generated $21.25 billion in revenue. Its CRM competes with Adobe’s CXM. Although Salesforce is newer than Adobe, it has been able to surpass Adobe in the market.
4. DocuSign
Founded in 2011, this company enhances the signing of documents. It competes with Adobe sign. DocuSign has an edge over Adobe because it is designed to cater to large companies.
5. SAP
SAP is a German software company founded in 1972. In 2020, this company generated over $31 billion. It is rated 5th in the top 10 cloud wars.
6. Oracle
Oracle specializes in enterprise software cloud solutions. This company is the 6th largest in the enterprise public cloud- a position much better than that of Adobe.
7. Avid
Avid is a tech company founded in 2011. Like Adobe, it has video and audio editing software. Avid’s digital non-linear editing (NLE) competes with Adobe’s Premiere Pro. Although Premiere Pro is way cheaper.
8. IBM
International Business Machines Corporation or IBM was founded in 2011. It competes with Adobe in digital and enterprise cloud marketing. Other areas of competition are :
- IBM Digital Analytics vs Adobe Analytics
- IBM Cognos Analytics vs Adobe Experience Manager
9. Corel Corporation
This is a Canadian software company that operates graphic design products such as CorelDraw, CorelCAD, Aftershot, etc. The company generates more than $100 million in revenue annually. CorelDraw competes directly with Adobe Illustrator. It is user-friendly and more suitable for beginners while Adobe appeals to advanced designers.
10. Microsoft
This is the last mention on this list for a reason. It is the most popular software company in the world. Microsoft is a giant tech company with a diversified portfolio. Its products include Azure, Windows operating system, and Microsoft 365 suit.
Microsoft competes with Adobe in several segments however, they have partnered with each other on several occasions. The areas of competition include:
- Azure vs Adobe Marketing Cloud
- Microsoft Word v Adobe Acrobat
Other competitors of Adobe are:
1. Avocode
This is a cloud software technology that helps ship products faster.
2. Picmaker
This is an Artificial Intelligence graphic design platform.
3. Canva
If you’re a graphic designer, you would have used Canva at some point. Canva is free and easily accessible to beginners.
- 4. Shutterstock
- 5. Apple
- 6. Dropbox
What company surpasses Adobe in all segments?
The major competitor of Adobe is Microsoft. This is because it competes with Adobe in both creative software and cloud services.
Can Adobe be used on a smartphone?
Yes. All Adobe mobile apps can be used on smartphones with iOS or Android 4.1 upwards.
Conclusion
Adobe is a leader in the creative software space. This position comes with competition from all angles. Tech companies such as Google, Microsoft, and Oracle are giving Adobe a run for its money in creative software and cloud marketing. However, Adobe has been able to sustain its market share by partnering with reputable brands such as Netscape and Microsoft. It is believed that Adobe will continue to provide innovative and user-friendly software for the optimum customer experience.
