We all know about the Apple Corporation. Founded by Steve Jobs and his friends in 1976, it is now one of the most successful companies in the world. Also, one of the five biggest IT companies in the US. They have expertise in the field of electronics and technology. Their most popular products are iPhone, iPad, Mac, smartwatches, Apple TVs, etc. Their iPhones and Mac laptops are their most selling products. Like every other company, Apple also has rivals. Let us know more about that the Apple’s List Of Competitors-Know More
Apple’s top rival companies are mostly from the technology sector. Such as Samsung, Nokia, Huawei, Microsoft, Dell, IBM, Google, Amazon, Twitter, Sony, etc. The company has three areas with its line of products and services. Therefore, it needs to compete with the top companies in the related sector.
In this article, we’ll categorize Apple’s competitors according to their respective areas of expertise.
Apple’s competitors in the field of Technology
Apple’s been engaged in designing, manufacturing, and selling new technology products like phones, laptops, and smartwatches. Apple has great success in this field and they have a huge share in this market. The main reason for this is its Customer Loyalty. Its iPhone and Mac PC have a brand value of their own. As the tech market is huge and flourishing; there is no reason that there would be no competitors for Apple. A few of Apple’s competitors in this field are:
Samsung Electronics Co. Ltd
This is a South Korea-based Multinational tech company founded by Lee Byung-Chul in Jan 1969. They mainly manufacture electronic products. They also have the title of the world’s largest smartphone seller. Apple and Samsung have been rivals for a long time with both companies modifying their new smartphone models to compete with each other.
Huawei
Huawei has risen to be one of Apple’s biggest rivals in the smartphone market during the pandemic. The main reason for this sudden growth was the people that wanted to change their mobile after the pandemic. Huawei provided them phones with great features at a low price. That In the year 2018, Huawei left behind Apple and rose to the second-largest smartphone manufacturer in the world. Samsung was in the first place. But after the trade war between US and China; several Chinese companies along with Huawei were restricted to do business freely.
Nokia
Once a leading brand in the smartphone market, Nokia is now replaced by Apple which has made the world’s most selling smartphone iPhone. But there are no qualms that Apple was the biggest competitor of Nokia in that era and both companies are still competitors of each other.
Lenovo
Lenovo is a well-known brand in the computer manufacturing business. This Chinese company sells products like smartphones, PCs, tablets, desktop computers, etc. But it is more known for its computers for its low price in comparison with its other products. As Apple’s Mac laptops are expensive, not many can afford them. Especially, if a student wants to buy a laptop, then Lenovo is a good choice. But, when it comes to performance, Mac PCs are way much better.
Dell
Dell is an America-based company that sells, repairs, and works in areas related to computers and its product and services. Though they only manufacture computers now, they were once the biggest competitor of Apple. inc when they introduced Dell DJ which became the rival of iPod.
ASUS
ASUS is a Taiwanese company that manufactures phone-related devices and hardware. Recently, this company is gaining a lot of recognition for its PCs and laptops. Their computer is claimed to be the best for gaming. Hence, it also has to face competition from Apple’s Mac PCs and Laptops.
Apple’s competitors in the field of Software
Microsoft
You must have heard about Microsoft in the past. It is an American software manufacturing company founded by Bill Gates that is famous for its Windows Operating System, Xbox gaming, and other Microsoft apps. It has a rivalry against Apple because of its widely used operating system. As we all know, Apple products use their operating system that is, IOS operating system.
It is also an American company with its expertise in technology. Google is known for its search engine, operating system, and google oriented apps such as Google Photos, Maps, Translate, Drive, YouTube, etc. Although it may not seem like a threat to Apple at first glance, it is competing with Apple for various IOS-oriented apps. As Google offers its services on Android devices, it is naturally the rival of Apple.
Conclusion
As apple is a big multinational company, it is given that it’ll have competition with many rival companies. Even so, the products of the rival companies also have their perks and advantages. When looking for the best product for yourself, you should not only consider the company’s reputation but also compare it with the rival companies. As Apple may be one of the finest companies, but, it’s NOT completely the best company.
FAQs (Frequently Asked Questions)
- Does Apple have an advantage over its rival companies?
Apple’s biggest advantage is its brand value and loyalty among its customers. Hence, while launching a new product, it doesn’t need to pay more attention to advertising as customers already believe in the product.
- Has Apple’s position gone down in the smartphone market?
It is indeed true that Apple doesn’t have that much share in the smartphone market compared to in the past. But it is also true that Apple is still leading the smartphone and technology market.
- What is Apple’s biggest minus point?
Apple’s biggest minus point is that its products are too pricey and they can’t work with other operating systems.
- Are iPhones better than Androids?
iPhones are better than Android on many points. iPhones are tough, don’t hand often, and work smoothly. But they also have a huge price that makes it difficult for many to buy them.
