Even though it went through several iterations before becoming the motto we see on every Walmart bag, truck, and shop sign today, the story behind the slogan is fascinating. Walmart has frequently said that its own employees are where the best ideas come from. This idea was proven to be accurate in the Walmart slogan situation. Having used the same slogan for 19 years, Walmart updated its branding in 2007 with the new phrase “Save Money. Live Better.” By shopping at Walmart and taking advantage of the retailer’s low pricing, customers may enhance their lifestyles, according to the phrase, which underscores Walmart’s primary value proposition to them. The catchphrase has done a great job of spreading this idea and assisting Walmart in becoming the biggest store in the world.
History of the Walmart Slogan
Walmart has used several variations of its slogan to communicate its message of helping customers save money, as have many other businesses. Following is an explanation of how the motto changed over time:
- Prices were consistently low from 1962 until 1988. Always.
- Always The Low Price from 1988 to 1994 Always.
- Prices were consistently low from 1994 to 1996. Always Walmart.
- Better Everyday Low Prices from 1996 to 1999! Always.
- Always Low Prices, from 1999 to 2007. Always.
- Save money from 2007 until the present. Live better.
Walmart has always modified their tagline to introduce a branding refresh. The National Advertising Review Board filed a complaint, which led to the 1994 tagline change. Walmart’s tagline, “Always the Low Price. Always,” was criticised by the Board as being misleading. The Better Business Bureaus and a number of Walmart’s rival retailers had filed the first complaint.
- The mastermind behind the slogan “Save Money. Live Better.”
Walmart wanted a new approach in 2007 to fit with its new logo after going through a few low price-themed phrases. The organisation did not have to seek very far to find the perfect words to express its long-standing mission. The slogan was directly lifted from remarks made by Sam Walton, the man who founded Walmart, years before. Sam Walton’s speech served as the inspiration for the phrase “Save Money. Live Better.” The four phrases sum up Walmart’s mission to offer customers the best pricing on the products they need to live better lives.
The meaning of Walmart’s slogan
when we examine Walmart’s actual message, it’s far more nuanced than we might have initially thought. A customer can save money by shopping at Walmart because the retailer does offer low prices on its products. The phrase omits to say that these inexpensive prices come with a price, too, therefore that is a flaw.
For instance, a large portion of the merchandise sold by Walmart is produced in China, where labourers receive extremely little pay. Because of this, Walmart can maintain its low costs, but it also means that the quality of its products is frequently poorer than what you would buy at other retailers.
Moreover, Walmart has a history of pushing out local small companies, which can be detrimental to the economies of the communities. There are other considerations to take into account before making your decision, even though purchasing at Walmart may result in cost savings.
What was the first slogan of Walmart?
Walmart was among the first businesses to utilise barcodes to keep track of inventory and prices. Due to this, the business was able to give clients lower costs while still making a profit. Walmart has also done a great job in terms of marketing.
“Always the Low Price. Always” was the company’s original catchphrase. This phrase, however, was altered to “Always Low Prices” in 1994 in response to concerns from the Better Business Bureau because it claimed Walmart always had the lowest prices.
The Logo of Walmart
The Walmart logo has evolved over time, much like their catchphrase. The frontier font was used in the initial 1964 release of the Walmart logo, which was in use for 20 years. It used the catchphrases “we sell for less” and “satisfaction guaranteed” to promote the cheap prices that Walmart charges customers.
Walmart updated their logo in 1981 by altering the colour and font as well as removing the words that went along with it. After then, Walmart altered their logo once more in 1992, replacing the hyphen with a dark blue star that is still visible on many storefronts today.
Finally, Walmart added a golden sunburst on the back of its simple blue star in 2008. The company’s transition from a local retailer to a multinational corporation is symbolised by the current logo. Despite changes over time, the Walmart logo has remained a recognisable representation of affordable goods and high quality.
Conclusion
Retail behemoth Walmart has been in business for more than 50 years. Although the company has frequently altered its tagline and logo, it is still well known for its affordable rates and high-quality goods. Walmart employs technology to reduce costs and enhance customer service. The business also has a strong marketing department that has produced globally recognisable slogans and logos. Finally, by offering opportunities for training and growth, Walmart enables its employees to flourish.
