The Most Marketable NASCAR Drivers- How much they are making from endorsements?
The endorsement in sports is very usual and popular marketing promotional strategy to get to a broader public. Many world-class athletes make a fortune through advertisements. You must have seen the likes of Lebron James, and Aaron Rodgers making a lot of money from brand deals. World-class athletes and endorsements go hand in hand. Athletes are often hired by companies to promote their brands or products. You must have seen how the cars of NASCAR drivers are filled with different logos and sponsors. This is because the best NASCAR drivers also receive a fat cheque by advertising for certain brands and products. Let us know ‘How Much Top Nascar Drivers Are Making From endorsements?’.
How much are top NASCAR drivers making from commercials?
National Association for Stock Car Auto Racing authorizes and organizes stock car races in many parts of the United States and also in some parts internationally. It is a global event that attracts a lot of viewers so it’s natural for companies to promote their brands on this platform. Let’s find out how much world-class NASCAR drivers are paid for their endorsements endeavor.
1. Chase Elliott
Elliott won the 2020 NASCAR Cup Series, he is one of the best drivers in the NASCAR Cup Series who races for Hendrick Motorsports in the No. 9 Chevrolet Camaro ZL1 1LE pays him an annual contract of $8 million. He is currently making probably $2.2 million from his endorsements, which include the brands like Chevrolet, Hooters, Valvoline, etc.
2. Ryan Blaney
Ryan Blaney has racing in his blood. He is the son of ex-NASCAR driver Dave Blaney and grandson of Lou Blaney who is considered a legend in the field of modified dirt truck racing. He has endorsement deals with Advance Auto Parts, DEX Imaging, Menards, and BODY ARMOR.
3. Ross Chastain
Ross Chastain hails from a family of watermelon farmers hence he is known by the nickname The Watermelon Man. To add sonority to this, he even busts a real watermelon on the surface of the victory lane after claiming a victory. He rides the No. 1 Chevrolet Camaro ZL1 for Trackhouse Racing Team. Other than his salary, he makes money from his own clothing brand known as Melon Man. He also endorses GoPro, Advent Health, Jockey, and Worldwide Express adding around half a million dollars to his net worth.
4. Kyle Busch
A two-time NASCAR Cup Series champion (in 2015 and 2019) and 2009 Xfinity Series champion, Kyle Busch is one of the most established drivers of all time and also the highest-paid NASCAR driver at the moment. He earns a whooping yearly salary of $16.9 million with a contract with Joe Gibbs Racing which expired in 2022. He is estimated to make around $1.7 million from his endorsements with Snickers, Toyota, Skittles, Interstate Batteries, etc.
5. Karl Larson
Karl Larson rides the No.5 Chevrolet Camaro ZL1 in the
NASCAR Cup Series and No. 17 Chevrolet Camaro SS in the NASCAR Xfinity Series,
both for Hendrick Motorsports, for which he is paid an amount of $8 million. He
is sponsored by the likes of Oakley, Durst, Pristine Auction, and JVI Group
which adds $1 million to his kitty.
6. Joey Lagano
Joey Lagano is the winner of the 2018 NASCAR Cup Series
The major endorsement of Logano is Pennzoil which is valid till 2023. The likes
of brands like Autotrader and AAA make his endorsement $1 million.
7. Kevin Harvick
At an age of 46, Kevin Harvick competes in the NASCAR Cup
Series full-time. Started his Cup Series career in 2001 and won his first
NASCAR Cup Series in 2014. He currently drives for Stewart-Haas Racing for whom
he rides the No. 4 Ford Mustang. In addition to Rheem and Subway, he has
agreements with Ford, Mobil, Busch, and Ford which totals his endorsement
amount to a whopping amount of $1.5 million.
8. Brad Keselowski
Brad Keselowski is the co-owner of RFK Racing for which he drives the No.6 Ford Mustang in the NASCAR Cup Series. He has won the “Most Popular” drive category while driving for Ford Monster Racing, the endorsements earned by Keselowski totaled $1 million from Discount Tire, Auto Trader, and Miller Lite.
9. Denny Hamlin
Denny Hamlin, a 41-year-old full-time driver for Joe Gibbs Racing competes in the NASCAR Cup Series where he drives the No.11 Toyota Camry. Among Hamlin’s endorsements are FedEx, Logitech, Toyota, Logitech, and Coca-Cola, but the major cheque comes from his endorsement with the Jordan brand from Nike which totals $1.5 million.
Conclusion
These are the details of world-class deals that these NASCAR drivers are signed to. You can now understand how much these drivers earn through brand deals and endorsements.
FAQs
Who is the CEO of NASCAR?
Jim France is the CEO and Chairperson of the auto racing corporation NASCAR. Whereas, Steve Phelps serves as the president of this company.
Where is the headquarters of NASCAR located?
The main headquarters of NASCAR is located in Daytona Beach, California, United States.
Who is the highest paid NASCAR Driver in 2022?
Presently, Kyle Busch earns the most in NASCAR with an annual salary of $16.9 million.
