About GOAT
The GOAT Group, a leading global platform for authentic high-quality sneakers, apparel, and accessories, naming the brand “Greatest of All Time” (GOAT) has indeed grabbed a lot of attention over time and has shown significant growth since its start in 2015. Let us know ‘Stores Like Goat’ in this article.
The creators of this big name in the sneaker market were college buddies who later received employment under corporates but were bored of their monotonous routine, which fueled the urge to go with their idea of creating a marketplace and becoming entrepreneurs. It has paid them well by scooping up around 7 million sneakerhead admirers and $100 million in funding. The company presently has a fresh $60 million in funding.
The journey of the two friends towards The GOAT Group with present day’s reputation and success, was through several initial tries of different startups, all of which failed. This global platform for the greatest products of all time from the past, present, and future, as well as new and used sneakers, apparel, and accessories, is, in a nutshell, an online marketplace to sell and buy your kicks.
The company is headquartered in Culver City, United States with retail stores set up in Los Angeles and New York City later in 2018 acquired Flight Club, a well-known sneaks marketplace.
Stores Like Goat
The GOAT Group, with around 501-1000 employees, operates under three brands, namely: GOAT, Fight Club, and Alias. The company delivers authentic, verified products in over 164 countries, with the United States, Canada, and Australia being the top three customers.
If you are a seller or retailer interested in selling your product, list the same for sale on GOAT. Buyers can choose their kicks from the listings, which may be retail, resale, or instant products. Retail products are pre-verified and will be shipped from the retail partners, whereas instant products on GOAT come directly from their store.
In the case of resale products, they must be sent first to their facility, where they will be verified and sent back to the seller, from whom the buyer gets the product. GOAT offers you a full refund for receiving a resale product from the seller that doesn’t meet any of the specifications described.
Competitors of GOAT in the market are:
- StockX
- Flight club
- Nike
- Footlocker
- Stadium goods
- KICKSCREW
- Finish Line
- Adidas
- Farfetch
- End clothing
StockX
Stockx.com is a similar website to GOAT with a global rank of 1,522, that sells the hottest sneakers on trend be it Adidas, Yeezy and Air Jordan, Supreme, Streetwear, and more. You can look for your ideal sneakers, apparel, trading cards, electronic gadgets, collectibles, accessories, and NFTs. As per analysis, StockX is visited by greater numbers in the range of 28.5 million, whereas GOAT is viewed at 7.1 million, shipping products to a number of different locations.
Flight club
flightclub.com with a global rank of 10,905, offers trending sneakers from Air Jordan, Nike, Yeezy, Adidas, Off-White, New Balance, and many more brands. The site also sells apparel, including sweatpants, sports jackets, hoodies, tees, bags, and hats, which can be accessed from its stores in New York, Los Angeles, and Miami. Over the last three months, goat.com has been more popular than Flight Club, which was viewed by around 4.8 million people.
Nike
Nike.com is keen on delivering innovative products, services, and experiences, especially for athletes. Holding a global rank of 324, Nike remains one of the most popular and most visited with 98.7 million views. The products offered include athletic footwear, apparel, equipment, and accessories, housing brands Nike, Converse, and Jordan, which can be bought from any of their 1,048 retail stores around the globe as well.
Footlocker
With shoes, clothes, and accessories for kids, men, and women, Footlocker.com has a global rank of 4,670 and is viewed by 12 million people, is visited more than goat.com in the previous month. The company offers brands such as Jordan, Nike, Under Armour, and more. They have about 866 retail stores in the US alone and about 3000 worldwide.
Stadium goods
stadiumgoals.com offers authentic sneakers and local wear from various brands like Nike, Jordan, Yeezy, and many more. They got a global rank of 24,375, but in comparison with goat.com, they have fewer viewers. With 2 stores each in New York City and Chicago, with one being a dedicated intake center for sellers to submit their items, you can get sneakers for men, women, and kids, as well as apparel and stadium goods such as socks, and pants, jackets, and hats.
KICKSCREW
kickscrew.com remains a trusted provider of sneakers and streetwear from Air Jordan, Nike, Yeezy, Adidas, New Balance, Vans, and Converse. Ranked 13,333, kickscrew.com has 4.1 million views and has a shipping facility to 42 different locations.
Finish Line
Securing a global rank of 4,975, finishline.com is a good option for running shoes, basketball sneakers, casual shoes, and athletic gear from Nike, Jordan, Adidas, Under Armour, and many others. As of the previous month, Finish Line had had three million more visitors than the previous month. There are 670 retail stores in all, with 660 in the US.
Adidas
One of the most looked up sneaker and luxury marketplace, Adidas has about 2,456 retail stores and shipping possible to several different locations. Ranked 2,449 globally, adidas.com has around 18.9 million views, representing the sales. With footwear, clothing and accessories, and sports gear of their own, Adidas has pretty much any of your ideal types for men, women, and kids.
Farfetch
The go-to website for getting your hands on best-rated designer fashion and emerging brands with an express delivery feature along with free returns. Globally ranked at 2,114, farfetch.com has been viewed by around 22.4 million people over a month. The site connects over 980 stores and brands virtually for designers, clothing, shoes, sneakers, bags, accessories, and watches for all.
End Clothing
With the newest products added to the platform in real-time, endclothing.com firmly holds its position as a leading retailer offering luxury lifestyle, sneakers, and style. Over the last 30 days, the site has been visited by 5.7 million people. The company has four retail stores in London, Glasgow, and two in Newcastle. They offer clothing, footwear, accessories, lifestyle items, and gifts for men and women.
Goat: Pros & Cons
Pros
- Takes customer feedback seriously and works to improve it
- user-friendly website
- Effective and immediate action against fake replicas.
- Flat-rate delivery option and faster shipping.
- An authentication card for each product
- Secure shopping with security for your account.
Cons
- Very expensive.
- Customer service isn’t great.
- Fakes are around in the market.
GOAT Pricing
In buying a product, GOAT charges a 9.5% commission fee, which can go up to 15% based on verification and cancellation issues, in addition to the seller fee, which can be up to 25%. The scheme is based on seller ratings that are subjected to changes based on their activities and business history.
Conclusion
Although GOAT claims to have implemented several measures to authenticate the resale products, there have been complaints from users, both new and old, who have reported them. This includes receiving sneakers with soles that are not properly glued, facing ‘open pocket’ effects, which, as per their review on reporting to GOAT, came with no follow-ups, making them feel ignored.
As a legit user of the GOAT website or application, on encountering any such issue, you can submit a support request as per the terms of use defined by the group in 2020. Apart from these occasional issues raised by a few of the users, GOAT seems to have influenced people greatly, making it their first choice for getting a new pair of sneakers or luxury clothing directly or from their dedicated app in the app store for iPhone and Android users, in addition to their website, goat.com.
Frequently Asked Questions
- Is GOAT always legit?
GOAT, being a total talk of the town with more than 12 million users, is a completely legitimate marketplace for purchasing or selling sneakers. To prevent counterfeits, the company authenticates every shoe they receive from sellers. As per Business Insider reports, the brand has been declared the largest marketplace for high-end sneakers worth $250 million.
- Is GOAT verified?
With the company’s motive to become the most trusted marketplace for products like sneakers, apparel, and accessories, several verification techniques are applied to each resale product they receive using machine-learning technology, digital authentication, and in-hand verification.
- How much money does GOAT make?
GOAT, unlike many of its competitors in the market, offers to authenticate and resell shoes, for which they charge a 9.5% commission, which adds much to their overall turnover. It acts as an intermediary between the sellers and buyers, providing authenticity and charging for the same. This “revenue split model” is the key to their earnings.
- Who is the creator of GOAT?
The Goat group was founded and launched by Eddy Lu and Daishin Sugano. With Eddy Lu as its CEO, GOAT has become the biggest player in the market and has been rapidly growing in multiple categories.
