Streetwear is a fashion category that first became global in the 1990s. It originated from New York hip-hop fashion and Californian surf culture. It has however evolved from this into being a fashion line that is worn by celebrities, influencers, and artists. Generally, streetwear is known for its provision of comfort and flexibility and it includes wears like T-shirts, sweatpants, hoodies, and sneakers. Joah Brown is a made in Los Angeles clothing line that features women’s streetwear, including tanks and crops, tees, sweatshirts, shorts, skirts, joggers, long sleeves, and dresses. Let us see why is Joah Brown so expensive.
Why Is Joah Brown So Expensive?
JOAH BROWN is Authentic streetwear for females that are made ethically in Los Angeles, California, in the United States. Each Joah Brown’s collection provides designs that are timeless and stylish, with very high quality. These features have made Joah Brown stand out amidst other brands over the years, although they are also expensive. Some of the reasons for the high cost of Joah Brown’s collection include:
1. JOAH BROWN products are ethically sourced and produced. This implies that during the process of manufacturing, each production item is obtained ethically and sustainably. This is such that the products have very minimal or no negative impact on humans (that is, ensuring that workers are treated fairly) and on the environment. Ethically sourced and produced clothes are more likely to be expensive because the environment (eco-system) and workers are prioritized, moreover, knowing that the clothes are ethically sourced and produced comes with great satisfaction for the buyers.
2. Raw materials are produced in small quantities in the United States. For example, Joah Brown’s tops are made from modal fabric, a bio-based fabric that is made from the cellulose of Beechwood trees. The modal fabric was first produced in Japan, with China being the biggest exporting and producing country today. However, the primary producer of modal fabric worldwide is Lenzing AG, based in Europe. This fabric is also produced in Pakistan, India, Germany, Indonesia, Austria, and the United Kingdom. It is also produced in the United States but in small quantities. This makes it scarce and of limited supply in the United States. The high cost of Joah Brown clothing can also be attributed to its limited supply and scarcity in the United States.
3. The raw materials used in production are expensive if they are not made locally. Using the modal fabric as an example, the production location can also determine the price of modal fabric. Modal fabrics produced in developed countries are more likely to be expensive, but they are also more likely to be produced in a sustainable and worker-friendly environment. To keep the cost of production low, some manufacturers may cut corners and this will result in materials of poor quality.
4. The influence of retail markup. Retailer of JOAH BROWN clothing also factors their markup on the prices of products.
Reasons Why Ethical and Sustainable Fashion is Very Expensive
1. The source of fabric
Sustainable and ethical fabrics are often made from natural sources, such as plants and animals. For instance, modal fabric which is used for the production of Joah Brown’s tops is a semi-synthetic fabric, made from cellulose beechwood trees processed with minimal chemical use. The beechwood trees are usually grown sustainably and this would incur additional costs of paying workers and farming the trees.
2. The cost of labor
Cloth materials are made into clothes on a sewing machine. by someone, and these people are usually paid for their services. This also has an impact on the cost of clothing. Facilities that are ethically run pay their employees well with additional benefits. This can also increase the cost of clothing.
How is Modal Fabric Made?
The process of making modal fabric is outlined below.
- Cellulose is first extracted from the pulp of harvested and chipped beech trees.
- The cellulose is made into sheets which are then soaked in sodium hydroxide.
- The sheets are broken into smaller pieces and soaked again in carbon disulfate, producing sodium cellulose xanthate.
- Sodium cellulose xanthate, obtained from step 3 is soaked in sodium hydroxide again. The resulting liquid solution is passed through a spinneret (spinneret is a device that is used to form a fiber.)
- The fibers formed from step 4 are soaked in sulfuric acid to form yarn.
- The yarn is washed, bleached, dried and then loaded onto spools (a spool is a cylindrical device on which flexible materials can be wound.)
- The yarn can then be woven into modal fabric.
Conclusion
Although it is a fact that JOAH BROWN is very expensive, however, it remains a brand with the highest quality clothes. With its soft, luxurious, minimalist, comfy and sexy characteristics, accompanied by excellent customer service and quick delivery of orders, JOAH BROWN is still the love of many. JOAH brown was seen to be rated badly by 29 percent of buyers on Trustpilot. Statistics have it on Trustpilot that more than 50 percent of buyers rated JOAH BROWN excellent, with an average rating of 5 percent and a poor rating of 9 percent.
Frequently Asked Questions
- Who is the founder of JOAH BROWN?
JOAH BROWN was founded and created by Joah Brown, a self-taught designer. Co-founded by Brian Vaccarino, the brand was established to provide stylish designs of high quality that give comfort and confidence. The brand also professes that rebelling against classic femininity is beautiful.
- Who is the designer of JOAH BROWN?
Asides from being the CEO of JOAH BROWN, Joah Brown is also the designer of the well-known brand.
- Where does JOAH BROWN get their clothes from?
JOAH BROWN clothing is made in Los Angeles, California, in the United States of America. The products are locally manufactured to reduce carbon footprints, as a means of contributing to a safe ecosystem.
- Does JOAH BROWN have sales?
The offering of sale pricing is limited, but when offered, this is done on a promotional basis. Sale pricing is honored for purchases that are made during the period that the sale pricing is live
