Does Macy’s Carry Under Armour?

Under Armor is an American company that deals in sports equipment, footwear, and casual apparel. It was founded by Kevin Plank in September 1996. The company has an impactful vision on athletes to inspire performance solutions that customers needed and can’t conceive of living without it. Macy’s is an American departmental stores chain and was founded by Rowland Hussey Macy in 1858, in New York, U.S. Macy’s vision is to build a dynamic brand itself nationally and keep an eye on excellent customer experience in all stores. Yes, Macy’s carries Under Armor products in-store and online to capture athletic and health-conscious customers. Let us know ‘Does Macy’s Carry Under Armour?’.

Does Macys Carry Under Armour?

Does Macy’s Carry Under Armour?

Under Armour is a well-known sports clothing and accessories company. It currently operates 350 plus stores for both brand and factory outlets and is also available online through the website and in more than 15,000 retail locations worldwide. The product range includes hoodies, pants, leggings, shorts, t-shirts, jackets, athletic shoes, athletic bras, athletic bags, football, basketball, and soccer uniforms, and accessories like gloves, caps, and protective gear. Whereas Macy’s is a retail chain that operates 725 stores in the only US. Macy’s offers product categories like apparel, furniture, baby items, cosmetics, kitchen items, jewelry, handbags, gift items, footwear, sports items, accessories, etc. Macy’s has 1000 plus brands including Under Armour at their stores and online.

Target market, Business model, and Competitive advantages

Macy’s has a target market with the age group of 18 to 45, middle class, single or married, male or female, students, professionals, housewives, and employees. Macy’s offers a variety of product categories with cost-effectiveness and delightful shopping experience as the two main competitive advantages. Whereas, Under Armor’s target market is middle and upper-class men, women, and children who are health conscious and young and energetic athletic. Unique and high-quality performance appeal, sports footwear and sporting accessories attract a wide demographic range. Under Armour’s core competitive advantage is its ability to innovate sports apparel products and they are continually creating innovative products that outperform current products.

The business model of the Macy’s is based on sourcing high-quality branded items from suppliers globally and marketing the products at Macy’s stores. On the other hand, Under Armor’s business model focuses on a value-based pricing strategy as its products are known for advanced quality. Although there are many well-established competitors for Under Armor, they are still able to do some advancements based on innovative materials and superior fabric quality.

Under Armor products and prices at Macy’s?

Macy’s has a huge variety of brands including Under Armor to cater for all classes of customers especially the middle and upper class, convenience of a vast variety of brands marks Macy’s presence celestial for their target market. Macy’s has Under Armour items available in-store and online as well for their gym rat or fitness fanatic customers. Under Armour products that Macy’s has been including spots shirts, pants, hoodies, jackets, jerseys, and sneakers, etc., and the price range of Armour products at Macy’s are found in between 40$ to 100$. But Macy’s don’t have too much variety of Under Armor products because of its limited target market constraints, as under Armor is a brand that only offers good quality products to fulfill the need of health and fitness-conscious customer. Although, people who are fitness freaked and have healthy style statements for their personal and professional life, know that Under Armour products are value for money. Such energetic and health-conscious individuals don’t hesitate to buy brands like Under Armour as its product are affordable, comfortable, and of good quality.


Being one of the USA’s most popular retail brands, Macy’s has the resolution to construct a brighter future with daring representation so that Macy’s can realize its potential wholly. In 2014 Macy’s was the first leading retailer in the US for utmost retail sales. However, Under Armour is continuously endeavoring to re-define athlete brands for the 21st-century generation. Many renowned retailers carry Under Armour products to make products choice more diverse for their customers. Likewise, Macy’s has Under Armour products for their customers in-store and online but in limited variety because of its selected target market chunk.

Frequently asked questions (FAQs)

  1. What is Macy’s?

Macy’s is an American retail stores chain, that was started by Rowland Hussey Macy in 1858 and established in New York, U.S. Macy’s Inc. contains three leading retail brands namely Macy’s, Bloomingdale’s, and Bluemercury as one of the USA company.

  1. What is Under Armour?

Under Armour is an American brand that offers sports equipment, footwear, and casual sports apparel. It was instituted by Kevin Plank in September 1996. Under Armour’s headquarters are divided into four divisions global headquarters, European headquarters, international headquarters, and Greater Chinese headquarters.

  1. Does Macy’s carry Under Armour?

Yes, Macy’s carries Under Armour products to make their customer reach to a variety of products like hoodies, pants, leggings, shorts, sports shirts, jackets, athletic shoes, etc.

Does Macy’s Carry Under Armour?

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