Aussie is a well-reputed cosmetic brand whose fame has transcended the national borders. The company offers hair care products ranging from, shampoos and conditioners to hair serums and gels. It promises not only nourishment for the hair but repair for the damaged follicles as well.
The company was established in 1979 by Tom Redmond. He was an American businessman and a professional in the hair care industry. He visited Australia and found the holy grail of hair ingredients. The availability of Blue Gum leaves, Custard Apple, Quandong, Mint Balm, Cherry Bark, and Jojoba Oil in Australia led him to lay the roots for his company here. The brand was only available to the Australian population early on but due to the increase in use and public demand, it branched out and the brand has been available in international markets since the 1990s. Today the brand is being manufactured by Procter and Gamble, who bought it in 2003.
What does the Cruelty-free brand mean?
Cruelty-free cosmetics or brands mean that they do not incorporate cruelty or abuse towards animals. For instance; some cosmetic companies experiment with animal testing to check the vitality of their products and other use animal skin for products such as fur coats, bags, and shoes. It is a crime by law and a practice that is abhorred in general.
Animals are living beings and are part of the ecosystem, they are a necessity for the stability of our world. Hence, it is despicable to use them as guinea pigs for slaughter for the luxuries of mankind. Many people have assumed that Aussie is not cruelty-free because they use Kangaroo in their logo and its slogan also says; Add some Roo to your Do!
The allegations are baseless and Aussie’s claim to be a cruelty-free company. They love and are very proud of the Australian heritage of beautiful animals such as Koalas, wombats, kangaroos, quokkas, bilbies, and quolls, etc. The brand is against any type of animal testing. They use natural herbs and organic products in their hair care products and do not harm any natural setting or environment. Moreover, the company is a PETA-certified brand, hence the proof is here of the company having no association with animal abuse of testing.
The Aussie claims that cruelty-free hair care is better for you as it contains oils and extracts from ingredients that naturally enhance the hair, give them shine, strengthen the hair follicles, and make them bouncier. Their famous 3-minute Miracle Deep Treatments are an exceptional addition to the hair care industry. Their dry treatment serums, dry shampoos, and even conditioner, none have been tested on any kind of animal. There are other more efficient, safe, and effective ways to test the product that Aussie incorporates. The Kangaroo logo is to showcase their heritage and love for the friends of the animal kingdom.
What is PETA?
People for the Ethical Treatment of Animals (PETA) protects animal rights. It was established in the 1980s and is currently one of the largest organizations that keeps check and balance on animal abuse. PETA takes action against the companies and brands that misuse animals. Along with this, they run various awareness programs to educate the masses about animal rights and which products are to be used and vice versa. Consequently, they rescue the animals from confines as well, the ones that have been mistreated and used for animal testing. PETA rescues them, cares for them, and releases them in their natural setting.
The Aussie is PETA certified. Their manufacturing process has been monitored and their products checked against the use of animal testing and their abuse. Consequently, their records have come clean. Aussie has been declared as an animal-friendly brand.
However, in recent few years, the reputation of PETA has declined. Many companies which are cruelty-free claim that PETA only takes charge and issues licenses without proper monitoring.
The current speculations
The Aussie has phased out in China recently. The Chinese market is not much inclined towards being cruelty-free. Hence, many uses speculate that Aussie will denounce their ways and might have opted for animal testing as well. Moreover, after being bought by Procter and Gamble, their reputation has been compromised. P&G has been famous for using animal testing in a number of its other products. So, one can never be sure what is happening behind closed doors of the industry.
Some people also say that by buying Aussie they are indirectly funding the parent company; P&G which has been involved in animal testing. While other say that by buying it they are indirectly telling them to manufacture more cruelty-free products due to public demand. It all depends on the perspective of the buyer.
Frequently Asked Questions
- Is Aussie Vegan-friendly brand?
Although Aussie claims to be a Cruelty-free brand, they are not vegan. They do not test on animals but use animal byproducts in their products. For instance; honey.
- Is Aussie selling home-manufactured products in China?
Yes, Aussie has phased out in China, a country notorious for animal testing in the cosmetic industry but they claim to not indulge in this and only sell products manufactured at their flagship company and not manufactured in China.