Ikea is the world’s largest retailer specializing in home furnishing. It was founded in Sweden in the year 1943. Today, it offers a wide variety of well-designed home furnishing products at highly economical prices.IKEA Loyalty Program?The company is a subsidiary of the Ingka group and has over 374 physical stores worldwide. The company performs its operations as per the Ikea vision, which is to harness the lifestyle of people at large by means of community work and sustainability initiatives.
The IKEA Loyalty Program
1.Canada
On 30th October 2019, IKEA decided to roll out its loyalty program with the name “IKEA Family Loyalty Program” across Canada. This program was curated for the purpose of providing a positive customer experience to the customers by offering amazing benefits and rewards to assist the customers throughout their customer journey with the company. This revised program has a 100% digital existence, which starts from the online signing-up to the procurement of a digital card offering numerous in-store and online benefits and rewards. To name a few of rewards, they are:
- Bonus meals
- Member-only discounts
- Exclusive newsletters and SMS messages
- Free workshops and other events
- Free regular coffee or tea
- Selling back of your Ikea items
- As-is online marketplace
- Participation opportunity in the community projects
- Free 14-day breakage protection
- Monthly $100 gift card contest participation opportunity
- Thirty buffer minutes in Småland, and many more.
The creation of this program has helped the company to connect better with the customers by offering exclusive benefits and rewards.IKEA Loyalty Program has also helped the company create an improved and modified personal shopping experience. Following the success of its past events, such as the IKEA PJ Party and House Party, the company now plans on bringing in new experiences and community events for those who signed up for its family loyalty program to enhance the customer experience and add useful value to its program.
On 1st November 2021, the Ikea family members got an exclusive opportunity to shop the highly awaited “MARKERAD” collection, which the company curated in collaboration with the veteran Virgil Abloh. One of the more notable benefits that the Ikea family members get is access to the company’s “Sell-back program, where in they can exchange their used Ikea products for store credit points which they can redeem in the future. The year 2021 saw over 25000 family members signing up for the sell-back program.
2.The United States
In the year 2020 in the United States, the company went a step further by launching a mobile-oriented loyalty program for building a database of customers interested in receiving exclusive discount offers on the company’s products. This was a text-to-enter loyalty program, wherein the company used B code to send texted discounts to the interested customers.The following is the procedure for this loyalty program:
- The interested people signed up for the program through their mobile phones.
- The company used “Bcode” to understand the customer’s needs and requirements of furnishings.
- E-mail campaigning and social media promotion of the calls to action for the program.
- The consumers are asked to text “IKEA1” to the shortcode “30364”.
- The consumers get a text back saying that they will receive one message per week from the company concerning exclusive deals, games, and other important alerts and updates.
- The consumers are opt-in by texting the word “STOP” to the shortcode “30364”.
- After opting in, the consumers get a coupon, which they have to take to their nearest IKEA mobile kiosk for scanning and printing purposes.
- The coupon is printed by the kiosk, which the customers can redeem while shopping at IKEA.
The company strongly believed that sending coupons on mobiles than physical coupons is more economical and environmentally friendly as these coupons would be printed by only those who really intend on using them. The main purpose of this loyalty program was to increase the in-store traffic of the IKEA outlets in the US. The program was a success as it helped the company organically connect with the interested and potential customers for its activities and events.
Conclusion
Ikea as a company is going on an evolutionary journey, aiming to become the world’s apex home furnishing retailing company which delivers an engaging, lively, and sustainable customer experience. To better cater to the customer’s needs, the company continues to initiate more affordable and flexible services.
Frequently Asked Questions (FAQs)
1.Is it possible to redeem the Ikea gift card online?
A.Yes! Simply enter your gift card’s 4-digit pin to avail of it.
2.How to join the Ikea Family Loyalty program?
A.It is simple. Simply visit the website, enter your details, read the terms & conditions, and sign up. After some time, you will receive a digital card using which you can gain access to exclusive benefits and offers. However, the physical card would reach you within 4-5 weeks of signing up.
3.Are the Ikea stores family-oriented?
A.Yes! Every Ikea store provides facilities, such as highchairs, healthy baby food, creche facilities, playing & nursing areas, healthy food for everyone, etc. So, any member of the family can comfortably come and visit the store.