Companies use loyalty programs to keep their customers returning for repeated business. By setting up strategies to attract and delight customers, brands can turn these customers into repeat buyers and in many cases, the repeat customers become the advocate of the brands. Over the years, AT&T, America’s largest provider of mobile telephone services has sought to maximise its loyalty programs in unique ways. Let’s examine their loyalty program in more detail.AT&T calls its loyalty program AT&T Thanks. By the AT&T Thanks, the company seeks to shower its customers with insider benefits, exclusive benefits, and special offers to prevent them from looking outside of AT&T for everything they can get at AT&T. The benefits come in either the Blue, Gold and Platinum tier offer.
A Few Things to Know About the Various Offers in the AT&T Loyalty Program
- Ticket Twosdays:
Ticket Twosdays is available for AT&T postpaid wireless, DIRECTV, U-verse TV, and AT&T Internet customers that have not violated any of AT&T’s terms and conditions before the commencement of the promotion. This benefit is not available for AT&T employees, customers on data-only plans, DirecTV Now, DSL, Fixed Wireless Broadband, dial-up services, Cricket and AT&T Prepaid customers, and business accounts.
- Customers will have to buy a ticket for a Tuesday standard 2D movie at select theatres and get as much as a movie of equal value for free.
- Customers are entitled to enjoy this on one free ticket for each of their accounts per week. There is no guarantee that a customer will get a ticket every week because AT&T picks random customers each week. The number of available tickets varies each week.
- To be sure whether you will stand a chance for a ticket, check www.att.com/attthanks.com before buying your ticket. AT&T will update the website to notify its customers of ticket exhaustion for the week.
- Sound Studio Events:
The AT&T Sound Studio Events is available to customers on the post-paid wireless, AT&T internet customers, DirectTV who are 18 years old, residents of the United States, and who have not violated any of AT&T’s terms and conditions before the commencement of the promotion. This benefit is not available to customers on AT&T Prepaid, Cricket, dial-up services, DirecTV Now, data-only plans, DSL, fixed wireless broadband, and authorized retailers, business accounts, and AT&T employees. Eligible customers can access their tickets
- Unlike Twosday Tickets, the customers do not have to purchase anything to benefit from this. They however have to enter the sweepstakes through their account at www.thankssoundstudio.com or the AT&T Thanks App.
- An AT&T Sponsor selects two customers in a sweepstake. The beneficiaries will be responsible for their transportation and lodging for the event. Visit www.thankssoundstudio.com to read the rules and regulations for the AT&T Sound Studio Event.
- Ready to Go Service:
Ready to Go Service is available to customers in certain ZIP codes who are at least 18 years old and have a government-issued photo ID. To be sure you are eligible for this, visit www.att.com/readytogo, where you will also find the terms, conditions, and privacy policy that governs this offer.
- Premier Support
Premier Support is available for Platinum tier customers who need help with their service, sales, or retentions. The offer is only available to callers that can communicate in English. To access this support, call 611 or 1-800-331-0500.
- Priority Services
The AT&T Priority Service is only available for platinum tier customers who need help with their service, sales, or retention on either the AT&T Mobility or TV products. This is for only English-speaking customers.
How to Access Your Benefits
Do the following to access and enjoy your benefits:
- Log in to the myAT&T Application.
- Go to the My Benefits and Rewards section.
- Click Account Overview.
- Click ‘Explore Benefits’
- You’ll see the benefits that are available to you.
Who is Not Eligible for AT&T Loyalty Benefits?
These categories of persons are cannot benefit from the AT&T loyalty program:
- AT&T Employees.
- Government officials.
- Members of the School Board.
- Members of a public commission.
- Elected officials.
Conclusion
AT&T’s customer appreciation program, called the AT&T Thanks, is divided into three tiers of benefits: blue, gold and platinum. The program grants AT&T’s customers perks that include movie tickets, same-day delivery for free, Wi-Fi Hotspots. They could even help their customers set up for devices that are eligible and have special attention when calling AT&T customer support. AT&T customers can access these benefits and their updated benefit packages on the AT&T THANKS app.
Frequently Asked Questions (FAQs)
- How does AT&T Classify customers into the benefits levels?
AT&T classifies its customer base into the Blue, Gold, or Platinum tier according to the product or services to which they are subscribed.
- How Do I Know That I Am Eligible for the AT&T THANKS benefits?
You don’t have to worry about this. AT&T automatically would enroll eligible customers on the AT&T THANKS loyalty program, which depends on whether you are using a service that the loyalty program covers.