Lululemon Athletica, commonly known by Lululemon, is a technical athletic wear brand for yoga, jogging, training, and many other sports. It was founded in Vancouver, Canada in mid-1998. Lululemon is most recognized for its leggings, which are what made the company famous in 2017. Lululemon and Athletic Propulsion Labs opened 23 locations around North America to offer women’s and men’s shoes. Let’s learn ‘Lululemon Loyalty Program’.
In 2019, the firm opened a couple of its locations to sell Lab, a high-end streetwear brand. Their goal is to provide high-quality workout gear and clothing while also building a flourishing community of people who cared about health and fitness. They are dedicated to encouraging yoga practices in the community, in addition to sports and cardio.
Lululemon Loyalty Program
Lululemon’s membership program is still in the early stages of development. There are a lot of moving elements in this program, and some of them rely on having local access to group fitness courses.
As a result, the service is only available in a few places in the United States and Canada, them being, Boulder, Denver, Chicago in the United States, as well as Edmonton and Toronto in Canada.
Cost and Benefits of having a Lululemon membership
The cost and currency of the Lululemon membership program vary from country to country. The program currently costs CAD 168 and USD 148.
- Lululemon members get an exclusive Lululemon membership gear worth over $100, this will be an exclusive pair of leggings, although the offer may alter depending on the location or season.
- 12 passes to the member’s choice of sweat courses or events, both online and in-person, if available.
- Lululemon members get an additional 20% discount on any apparel on their birthday.
- Lululemon created and led live digital workshops.
- Members get first dibs on new product launches and privileged access to limited-edition items.
- Passes for members’ friends and family, as well as shopping benefits, are available.
DISCLAIMER: At this moment, there are no openings for new members. They’re planning to expand their debut to additional cities but unfortunately, those cities have not been disclosed yet.
Is the loyalty program worth it?
The most skeptical thing about the program is the uncertainty and the possibility of a pause. Because this is a test program, the advantages may alter significantly. At the moment, the cities where it is offered are quite restricted and almost full.
To keep up with the latest news, you’ll need to subscribe to their mailing list. The pricing and perks have already been altered a few times, and more will undoubtedly change as the software is tested and tweaked.
Why should you join the Lululemon Loyalty Program?
If you’re planning to buy even one pair of leggings every year, this membership is totally worth it. This is an excellent option for you to obtain one unique fashion piece each year, which is also a limited edition. As we emerge from a pandemic, the number of cities and fitness class options will inevitably grow. In the meanwhile, they have a variety of online courses to choose from in addition to their fitness sessions.
Members are also given access to handpicked events and exercise courses as part of the program. These are the most memorable and distinct Lululemon experiences, fulfilling an emotional yearning for exclusivity. Customers value these sorts of encounters that they become a part of their daily life.
Membership period and payments
The Lululemon loyalty program is annual and therefore starts on the day you join till the same day next year.
You have to pay it in the initial with no extra additional costs, but after that is done and dusted, you don’t get an option of a refund in case you want to back out quarterly or by the end of 6 months.
Was the test membership program successful?
As for now, Lululemon’s loyalty program has turned out to be a huge success. The most important factor is a clear value proposition. Due to this reason, Lululemon’s strategy has turned out to be so effective. Members receive a pair of trousers or shorts for $148 every year(sometimes limited edition).
When you visit the Lululemon website, you’ll notice that many of the trousers are priced at about $100, with some of the more fashionable women’s leggings costing $128. That subscription has already paid for itself if someone wants to buy one pair of those pants each year. So, this is a win-win on both sides.
Conclusion
Lululemon has a very attractive and beneficial loyalty program that offers merchandise, free shipping, and workout classes! Unfortunately, it is available in selected states of the USA and Canada that too with filled capacity, which means that no new members can be enrolled as of now. But since this was just a testing program, which turned out to be successful, Lululemon has decided to venture out in different cities that are not disclosed yet.
