Are you excited to read the topic ‘What is Kfc?’.
KFC, also known as Kentucky fried chicken, is America’s and the worldwide second largest fast-food chain. The headquarters of the company is in Louisville, Kentucky. The company is exclusively known for fried chicken meals.
The primary recipe is pressure-fried chicken pieces garnished, Sander’s recipe of different herbs and spices. The parent company of KFC is Yum! brands. The prominent catchphrase is “Nobody does chicken like KFC, so good and it’s finger-licking good.
The company was established by Colonel Harland Sanders. Initially, at the time of the Great Depression, the entrepreneur started to sell fried chicken at a roadside restaurant in Corbin, Kentucky.
The first franchise unfolded in 1952 at Salt city lake, Utah. It became one of the prominent companies in selling fried chicken with the dominance of hamburgers. Since the company was growing progressively, it became arduous for Sanders to manage.
Hence, in 1964, this company was sold to a group of investors. The investors were led by Jack C. Massey and John Y. Brown.
In the mid-1960s, the company started enlarging its franchises in the international markets that are Britain, Mexico, Jamaica. In the early 1970s, the company was sold again to the spirits distributor Heublein. It is possessed by R.J. Reynolds food and tobacco conglomerate, which was sold later to PepsiCo.
In 1987, KFC became the first and leading company to open a store in China.
In the year of 2002, the division of Tricon Global restaurant replaced the name Yum! Brands. This brand is more attentive than PepsiCo’s owner.
Astonishingly, the company was widening and progressing more in Asia, Africa, and South America, and the franchises decreased in the US.
What products are sold in KFC?
The most customer demanding food products are –
- Chicken nuggets
- Chicken sandwich
- Chicken Potpie
- Original recipe chicken breast
- Popcorn chicken nuggets
- Cole Slaw
- Mashed Potatoes with the gravy
- Kentucky fried wings.
Besides, KFC also sells classic meals that include 2 individual sides & biscuits. It also caters to the meals in white meat and dark meat.
Kids meal menu
As mentioned on their website the kid’s meal menu serves drumsticks, 1 chicken little, 1 tender, or popcorn nuggets, and individual sides with applesauce or the drink.
On the homestyle sides, they serve mashed potatoes, potato wedges, baked beans, coleslaw, sweet kernel corn, green beans, and mac& cheese. All the food items are available in small and large sizes.
Family Meals Menu
It serves the chicken only in 8,12,16, and 20 pieces. It also consists of the meal, sides, and biscuits in small, medium, and large sizes.
Snacks, Beverages & Sweet Treats
The snacks consist of tender pieces, chicken nuggets, Hot wings, popcorn nuggets, little chicken. Meanwhile, the beverages include – Soft drinks, Lemonade, Tea, Aquafine water, and strawberry lemonade.
The sweet treats are Lemon cake, Cookies, and double chocolate chip cake. The menu does not end here, it serves the combos and deals in variety.
Competitors of KFC
There are top companies that give an edge to KFC. These top companies are fast-food chain companies that engage in direct or indirect competition and cater to similar types of customers. The top 12 companies are –
- Jack in the Box
- Raising Cane’s
- Bojangles’ Famous Chicken’s Biscuits
- Chruch’s chicken
- Burger King
- Dunkin Donuts
All the burger joints such as Mcdonald’s, Burger King, and Wendy’s compete in direct and stiff competition for the fastest services to their consumers. Similarly, the indirect competition is rigid from Pizza hut, Dominos, and Papa’s John.
KFC is a fast-food chain company, it serves globally and the main core product of the company is serving pressure fried chicken pieces. The company’s logo is the mascot of the founder Colonel Harland Sanders. It serves the products like – hamburgers, sandwiches, wraps, soft drinks, salads, desserts, fried chicken, breakfast, and much more!!
- What is the best Street Guerilla Marketing done by KFC?
The battle between KFC and Mcdonald’s was going feudal for selling chicken products.
The company employed a guerrilla team that consisted of 30 students. The job was to place the takeaway bags of the KFC and determinedly to be placed on the statue of Mcdonalds that is Ronald’s statue at 51 locations.
The note said that chicken tastes better at KFC. It lasted for 3 weeks. This Guerilla marketing helped the company to be back in the business and it grabbed a lot of attention in the media.
- Does KFC have Vegan products?
On 10th January, the company launched vegan chicken to all the Us locations. It was for a limited period. The demand arose for vegan protein. It announced the national vegan chicken meals.
In 2019, Atlanta had launched the vegan popcorn that went successful as the customers were in queues for hours for the taste of the vegan chicken. Although, it might not be suited for vegan customers as the food products are deep-fried in the same oil as the meats.
- How to receive a discount at KFC?
The users can download KFC’s official app and they can gain coupons and discounts. The app notifies the user with push notifications of meals & discounts to save up their pockets.