Here we will see about the Pizza Hut Loyalty Program.
Pizza hut is a well known brand famous for its pizza which was originally launched in Wichita, Kansas, U.S. in 1958. Till now Pizza Hut has a total of 6,620 stores in the USA. They have increased the number of customers from the 1950s till now.
The secret behind their increasing number of customers is by their techniques which excites and attracts the customers to give order to them. The loyalty program of Pizza Hut is one of the major techniques which made huge progress. A loyalty program is a technique that is used by many companies that encourage customers to continue shopping from their stores. Pizza Hut has its website as well as an app in which customers can order pizza for them. This is one of the strategies through which they are progressing because it will be cost-effective not only for customers but as well as for them too.
What are the Loyalty Programs of Pizza Hut?
Pizza Hut has introduced various techniques which gives profit to them and also to their customers which are :-
1. Giving Points
2. Special Offers
3. Discount Coupons
4. Share Feedback
5. Collaborations
6. Birthday Events
1. Giving Points: If you have your id in the pizza hut app then whenever you will order from that then you will earn points from that which means that you will earn 2 points per dollar. When you collect 200 points then you will get a free medium pizza and a large pizza with 250 points with any toppings you want. Sometimes on special occasions, they also double the points that mean 4 points per dollar. This prompts the customers because this will give them a free pizza and who doesn’t want something free especially when it’s pizza. Customers will try to earn points so that they can reach their desired points by ordering pizzas from them.
2. Special Offers: Pizza hut introduces many special offers for their customers like “Buy One Get One Free” or “Buy large pizza get a cold drink free”. These offers or deals make the customers feel more prompt. These offers or deals promise the customers that they will save some money if they grab this. Most of the people try to buy things less costly and they especially spend their money on things which saves them money. This special technique helps Pizza Hut not only increase its popularity but also gives them profits.
3. Discount Coupons: Discount coupons are a lifesaver. These are certain special codes which help to give discounts to the customers like “3GH0O”. Customers can save their money by using discount coupons. Pizza Hut has many discount coupons with terms and conditions. They also give discount coupons if you are a new user in the Pizza Hut app. They also give discount coupons printed on their pamphlets to their customers when they order from them.
4. Share Feedback: Customers who ordered from Pizza Hut can also get free vouchers on their next visit by filling feedback form provided in receipt. All they have to do is to visit their feedback site given in their receipt and fill it. This makes the customers urge to buy more pizza with that voucher and save money with that. Knowing customers’ feedback can help Pizza Hut to improve themselves and know their progress.
5. Collaborations: To make customers order from Pizza Hut, they collaborate with famous brands like KFC and PepsiCo. Collaboration with KFC was one of the biggest news stories of all time. This made their increase in the number of orders because it made the customers curious about the interesting combos.
6. Birthday events: If you have registered your birth date then pizza hut also gives some special offers to their customers. They send notifications on your birthday with special offers and free gifts to make it more appealing.
How does it help Pizza Hut?
- With every user downloading the Pizza Hut app, Pizza Hut will earn a profit from $0.5 to $1 per download.
- If the customer buys more pizza for earning points it will give Pizza Hut profits.
- With these loyalty programs, Pizza Hut earns up to 938 thousand dollars per year.
Conclusion
Loyalty programs of Pizza Hut are one of the special techniques in order to give them profits which includes various types of techniques like giving points, special offers, discount coupons, giving feedback, collaboration and birthday events. This prompts the customers to order from their company. Pizza Hut earns upto 938 thousand dollars.
Frequently Asked Questions(FAQs)
1. Can I use my coupon code after the expiry date?
No. It is only valid till the given date.
2. Does Pizza Hut have a free pizza offer?
Yes, they have some offers which give you free pizza but with terms and conditions.
3. Can I get a discount if I pay with the ‘cash on delivery’ option?
Yes, you can definitely pay with cash and can also get a discount only if you have applied for a discount coupon.
