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There has been a lot of debate on the importance of military and veteran discounts in stores and their impact on society, including which stores actually give these discounts.
Discounts are certain percentages that are applied to goods and services to reduce their cost which in turn helps in the marketing of products and customer satisfaction. Military and veteran discounts are special discounts applied for military personnel and veterans including their dependents. This is to show appreciation for their service to the country both at the home front and war front which in turn can also help in business progress.
Zagg offers military and veteran discounts ranging from 10% to 50% under the name Zagg_old discount with the addition of extra discounts per season celebrations . Although many companies hide and don’t publicize the fact that they offer military and veterans discounts to save revenue lost through discounts Zagg did not do so maybe because they understood the marketing advantage that can be gained through this particular discount.
History Of Zagg Inc
This involves the following;
- Foundation of the company.
- Company Name changes and products sold.
- Subsidiaries acquired.
Foundation of the company:
Zagg is a consumer electronics accessories company which is based in Midvale, Utah USA. Its focus is on the production of protective coverings for consumer electronics and hand-held devices. It operates under the brand name InvisibleShield. It was originally founded in Late 2005 in Salt Lake City, Utah, the United States by Phillip Chipping in his backyard shed where a total of $200 worth of goods were sold daily. By January of 2006 Chipping brought in Robert G. Pedersen II (who was both a friend and mentor and previously acted as an advisor) as a partner in the business and CEO while retaining the title of president and founder. By the end of 2006, Peterson bought out Chipping to become the largest shareholder.
Company Name changes and products sold:
The company name was changed numerous times from ShieldZone in March of 2006 back to ZAGG in July 2007. After numerous changes to CEOs over the years, Chris Ahern who was formally serving as the COO was appointed CEO in 2012.
The products sold and marketed by Zagg included:
- Protective cases for devices such as smartphones, and tablets.
- Apple Watches
The above items were marketed under the InvisibleShield brand.
- Keyboards for iPad and tablets
This was marketed under the ZAGG brand name
Subsidiaries acquired:
By 2011, ZAGG began to acquire many subsidiaries like;
- iFrogz – which manufactured audio devices accessories and protective cases was acquired that same year.
- mophie – which produced wireless chargers, battery packs, and cases that were used in charging smartphones. This was done by 2016.
- Braven – which is a company based also in Utah retailed headphones, earphones, and Bluetooth speakers by late 2018.
- Gear4 – this company produced smartphone cases. It was also acquired in late 2018.
- HALO – which produced car chargers, power wallets, and wireless chargers. This subsidiary was acquired in early 2019.
All these subsidiaries that were acquired contributed to over 500 employees and garnered revenue of #521.922 million as of 2020.
Eligibility For Military And Veteran Discount
The group of individuals that qualify for the military and veteran discount include;
- Active duty military.
- Current Guard / Reserve.
- Retirees.
- Military dependents (anyone with a DoD issued military or dependent ID)
- Veterans (proof of service may or may not be required)
The above list sparked some concerns on the part of individuals who served in the military at one time or the other but didn’t retire but rather left as not eligible for the discount while dependents of active personnel and retirees are. To bridge these controversies, companies created more employment opportunities for these groups of individuals to help them financially.
Processes Of Accessing The Discount
The processes which were involved in accessing the discount included the creation of an account with the site and uploading one of the ID cards to be registered for future discounts(for online purchases) and showing the salespersons in their official outlets. These ID cards include:
- Military ID Card
- Dependent ID Card
- VA Issued Identification Card (for the VA health care system)
- Veterans ID Card (not yet available)
- Veterans Designation on Drivers License
- Locally issued Veterans ID Card (some counties offer these ID Cards)
- Other ID or Membership Card – examples include veterans groups such as the VFW, American Legion, AMVETS, etc.
As of March of 2022, the Military and veterans discount in Zagg was up to 30% on all goods.
Zagg also included many juicy deals during celebrations like St Patrick’s Day, Black Friday, Valentine’s, Christmas, Easter, and a host of other national celebrations to the Zagg_Old discount for the military and veterans dependents. This can drive the total discount up to 50%.
Advantages Of The Military And Veteran Discount
This Zagg_Old discount has been of major help to both the dependents of those in the military and veterans who have served in the military by making them feel loved and appreciated in the community and has also benefited ZAGG Inc by driving the company to be one of the most popular and highly requested products worldwide.
Therefore military and veterans discounts from both financial and humanitarian angles is a major strategy for companies that deal in consumer goods and services. and ZAGG Inc has been insightful enough to dig into this lucrative market.