State Farm is one of the leading insurance companies in the U.S. The company was founded in 2015 and is estimated to have a revenue of more than 7000 crore USD by 2019. Let’s know What CRM does State Farm use?
But ever wondered what their CRM is? How does CRM help them in managing their company?
What is a State farm?
State Farm is an insurance company that began in the year 1922. Initially, they started their company as one man’s plan to offer low-cost automobile insurance products, especially to the farmers of Illinois. That’s why it has the name, State Farm Mutual Automobile insurance.
Currently, State farm is best known for offering property and casualty insurance ( P&C). They are mentioned as the company to ensure most homes and cars in the U.S.
Being such a well-known insurance company in the U.S. They surely have a lot to manage in terms of their customer interactions and relations. Hence, they use CRM.
But what CRM helps them with their business management? Let’s find out!
What CRM does state farm use?
State Farm is one of the leading insurance companies in the U.S. Being a top company, it has to focus on its customer interactions and relations. Hence, they use CRM technology.
But what CRM do they use? Presently, the CRM technology that the company uses is Salesforce CRM.
What is Salesforce CRM? How does it help State Farm? Let’s find out!
What is CRM?
Before learning about State farm and its CRM, it is important to know what a CRM is.
CRM is an abbreviation for Customer Relationship Management. It is a technology that helps businesses and organizations by dealing with customer relationships and interactions.
CRM also helps organizations in their marketing, sales, and analytics too. Presently, many leading companies make use of this technology to manage their business.
What is Salesforce CRM?
When you speak of top CRM platforms, Salesforce is definitely on the list! Salesforce CRM is one of the largest CRM platforms out there!
Salesforce CRM is a Customer Relationship Management technology that helps businesses and organizations to grow. It helps them create and maintain their interactions and relationships with customers and potential clients.
Apart from that, it even helps companies with their marketing, sales, profits, etc.
All in all, their work is to bring all the teams of the company together and make them work so that the company grows.
How does Salesforce CRM help State Farm?
In 2018, Salesforce CRM announced that State Farm is purchasing their CRM products for their customer interactions.
Salesforce did this to make sure that their customer can get to them through any means they want and still get fast and great service in return.
State Farm then focused on using Sales Cloud and Service Cloud with Financial Services Cloud. This gives their agent an idea of where their customers need their assistance.
By learning about this, the agent can understand the customer’s preference and can customize a plan according to it. Apart from that, the customer will also receive updates and information regarding their plan and the services on their preferred mail.
Companies that use Salesforce CRM
As mentioned above, State Farm uses Salesforce CRM for its customer interactions and relationships. But is it the only company to use Salesforce CRM?
The answer to this is no. There are many companies out there that use Salesforce CRM. Some of them are even top leading companies in their respective industries.
Here are some of the companies that use Salesforce CRM to manage their business-related activities.
- Spotify
- Canon
- Amazon Web services
- Toyota
- American Express
- The Hershey Company
- L’Oreal
- Macy’s
- The New York Post
- Accenture
- Walmart
- Cargill incorporated
- McKesson corporation
- Berkshire Hathaway Inc
- Cigna corporation
Alternatives for Salesforce CRM
There are various CRM platforms in the world. Salesforce is one of the top platforms in the industry but it is not the only one.
If not Salesforce, a company can always look for other platforms. Here are some of the other platforms that a business or organization can use instead of Salesforce CRM.
- SugarCRM
- Microsoft
- Oracle
- Zoho
- SAP
- Sage
- CRMNEXT
- Zendesk
These are some of the major competitors of Salesforce CRM in the business. They can be a good alternative for a business or an organization if they aren’t interested in getting services from Salesforce CRM.
Conclusion
State Farm is one of the leading insurance companies in the U.S. They are known for their product casualty policies and other such insurances. In the last few years, the company has adopted CRM technology for a better connection with its customers.
Presently, they use salesforce CRM for this. Salesforce CRM is one of the best Customer Relationship Management technology that helps clients with business management and customer interactions. It even helps businesses and organizations with their sales, marketing, analytics, and other such activities.
