Introduction

People in Hong Kong will be able to sign up for Yuu Rewards, a new loyalty program launched in July 2020. This app connects ten brands and more than 2,000 stores in Hong Kong, taking the market by storm. It gained two million members in its first month, which is great for a city with just eight million people.

About Yuu Rewards

A Hong Kong company called Dairy Farm International Holdings has made Yuu Rewards, a way for people to get points for shopping. Yuu Rewards is a subsidiary of the Jardine Matheson Group, a major Asian retailer. In addition to Ikea, quick-service restaurants like KFC and Pizza Hut, convenience stores like 7-Eleven and Mannings, and grocery stores like Wellcome and Mannings are all program partners.

Yuu Rewards, for example, has a credit card agreement with Hang Seng Bank and some other non-group loyalty partners. There are likely to be many more categories and sectors to come. The more firms that band together, the more likely Yuu Rewards will persuade its members to accomplish anything. This is also true for all coalition-based projects.

Joining and Earning

• Membership is free.
• Customers download the app and provide their phone number and email address to register. There are no actual cards available for the program. Customers may join by linking their mobile phone number to their Octopus card, introduced in September 1997 as one of the world’s first reusable contactless stored value smart cards. Customers can also use the WeChat app to join in the fun.
• Customers may earn points by displaying their QR membership code at purchase at partner shops.
• Members get 1 Yuu Point for every HK$1 spent with any partner, regardless of who it is.
• They earn three Yuu Points for every dollar they spend at a retail partner linked to their Hang Seng enJoy card and four Yuu Points for every dollar they spend at Yuu dining partners like KFC, Pizza Hut, and Ph.D. in Hong Kong.

Redeeming or “Burning”

• When members have enough points, they may use them to purchase cash vouchers, which they might think of as gift cards. Following earning at least 1,000 Yuu Points, a member will be able to use these vouchers at any of the participating retailers and restaurants. They can be used at any of them.
• When it comes to rewards, members can get HK$5 Cash Vouchers for every 1,000 points. This means that they get 0.5 percent back.
• In the Yuu App, you’ll see “a lot of amazing incentives” for your achievements.
• As long as the other person is a member, the points can be exchanged for cash. When members want to trade or transfer points, they scan each other’s QR codes.
• Yuu Points can be used for three years.
• Yuu Rewards has also teamed up with three charities in Hong Kong, where members can donate points if they want to. There’s a good way to build emotional and transactional loyalty simultaneously. Points-only programs aren’t very good at both.

Yuu Stamp

The products that will earn yuu points and stamps for yuu members when they buy them will be easy for them to get. Just show the yuu ID or the linked Hang Seng enjoy Card/Octopus at the cashier to prove that you’re a member. Yuu stamps are shown right away in the yuu App.

Linking your Octopus to Yuu Rewards Club

All of your favorite Hong Kong brands are in one place on yuu Rewards Club, a mobile app that you can use. People who become members and link their Octopus cards can earn yuu points at over 2,000 stores, like Wellcome, Mannings, 7-Eleven, IKEA, KFC, and Pizza Hut. This is a simple way to earn yuu points at places like these. yuu Partners are places where you can use your Octopus to pay for things and earn points without showing your yuu ID. All of these points will go to your yuu account.

Conclusion

As part of a deal with the Dairy Farm Group, the Hang Seng Bank and Jardine Restaurant Group announced that they were launching yuu, Hong Kong’s largest customer rewards club app. Yuu is available for free on the App Store and Google Play Store. 

You can also get it for WeChat as a mini-program. So not only does the app not cost anything, but it brings many different brands together on one platform, making it easier for everyone. Some of the stores in the city that are part of the scheme are Wellcome and Mannings, 7-Eleven and Ikea, KFC, Pizza Hut, and Market Place by Jasons. Market Place, PHD, 3hree6ixty, and Oliver’s the Delicatessen are also part of the scheme. 

These brands are popular in Hong Kong, and they make it easier for people to get more points, go to more places, and get their rewards faster than ever before.

Frequently Asked Questions

1. What am I able to do with Yuu’s points?

Members may exchange their points for cash vouchers, which can substitute for gift cards. The coupons may be utilized with any retail or eating partners after the user has earned at least 1,000 Yuu Points.

2. A Yuu point is worth how much?

Yuu is a digital-first smartphone app. Customers may earn points and redeem customized deals at over 2,000 stores and restaurants in Hong Kong with just one app, and the straightforward “1 point for HK$1” earn rate is available 24 hours a day.

3. Do Yuu points have an expiration date?

If you do not utilize your points, they will expire. After three years of accumulating points, they will expire. If you don’t earn or spend any Points on your yuu Account for two years, they’ll think you don’t want to participate in yuu and deactivate your account.

4. Who owns Yuu?

In collaboration with its associated partners, Hang Seng Bank and Jardine Restaurant Group, the Dairy Farm Group has developed yuu, the largest customer rewards club app in Hong Kong.