Engaging in design, marketing, and distribution of outdoor and recreation products, YETI Holdings, Inc. is an American-based global designer, retailer, and distributor headquartered in Austin, Texas. The company was founded in 2006 by the two Seiders siblings Roy and Ryan Seiders offering premium coolers at a price ranging from $200 to $1,300 that are suitable for boating, camping, and other outdoor activities. Let us see about Does Amazon Own Yeti?
The company has been featured by Acquired Sporting Goods Companies, United States Sporting Goods Companies, Acquired Southern US Companies, and many more. In 2012, most of the stake was bought for $67 million by Cortec Group, a private equity firm that now has a net profit increase of around $22 million as of 2021.
Does Amazon Own Yeti?
Amazon, owned by Jeff Bezos with over 150 million Prime subscribers, is one of the most visited e-shopping sites for all sorts of goods worldwide. The American MNC Amazon does not own Yeti as its subsidiary nor has a share of investment in Yeti. Amazon and Yeti are two independent companies in different industries that are linked in a way.
Yeti outdoor pursuit products such as coolers, drinkware, backpacks, and bags are all under the parent company YETI Holdings, Inc. But you can find them in Amazon under the dedicated section for Yeti products, which are sold from Yeti’s trusted resellers.
These products include:
- Drinkware – includes Tumblers, Mugs, bottles, and jugs of different sizes and color options.
- Soft coolers – Such as Daytrip, Hopper flip, Hopper M30 for your mild outdoor treks.
- Hard coolers – Choose Roadie coolers, Haul, Tundra, Tank bucket cooler, or Silo 6G for your wild tours.
- Cargo – seal your luggage in Loadout Gobox 30 or Loadout Bucket.
- Bags – Pick any Panga, Camino Carryall 35, or Sidekick dry as your travel partner then hold your stuff for you.
- Apparel – Shirts and Hats that you might like to wear on your pursuit.
- Accessories – Rambler, Hard cooler, Hopper, Loadout accessories can all be bought.
- Gear – Trailhead camp chair, Pet gear, lowlands blanket, and more to provide greater comfort.
Joint Lawsuit
Amazon, with customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking being the four basic principles, has been providing its customers with legit products including Yetis.
Despite Amazon’s policies against counterfeits, a California-based couple, Amazon sellers, Michael White and Karen White sold counterfeits to Yeti’s product Rambler mug on the site and ignored cease and desist letters from Yeti.
This resulted in Amazon and Yeti jointly filing a lawsuit against the couple in the US District Court for the Western District of Washington on 3rd December 2020. Amazon also refunded the impacted customers after closing the couple’s selling account on their site.
Reviews
Reviews from various sources, Outside magazines reference Yeti’s Rambler as “the Best mug ever made”, Field & Stream magazine appreciating Yeti’s Base Camp Chair, and Business Insider referring to the brand as “a status symbol in the US” are all positive and promoting. With their slogan being “Wildly stronger! Keep ice longer!”, Yeti products have 4.8 stars on 5-star rating and customers trust Yeti with their pursuit needs in going to the wild.
Conclusion
Yeti, despite being a seller of certain kinds of products, have gained greater fame and undoubtedly remains the leading seller of outdoor pursuit products. The reasons why Yeti has gained so much popularity are in its product quality, exemplary marketing, and distribution techniques that focus on the brand.
With the products being nearly indestructible, having greater ice retention is worth it but if you are looking for products under a budget that can’t be compromised, you might look at other companies manufacturing the same products for a cheaper rate. Limitations of these products are that they are expensive and lack significant product differentiation relative to the competition.
Still, Yetis have never failed their fans and have always shown unwavering commitment.
Frequently Asked Questions
- Is YETI made in the USA?
Yeti has several of its products manufactured at different locations. The Yeti Tundra coolers are manufactured both in Lowa and Wisconsin, USA, and in the Philippines. Whereas their coolers and drinkware are manufactured in their facilities in China.
- Why is my Yeti cup sweating?
If your Yeti cup is heavily sweating, this could mean that the insulation is broken. Yeti cups are made of stainless steel and have a vacuum in between the layers which give the cup the insulating property. On breaking, air enters the cavity which transfers heat and your cold drink cools the air which in turn cools the outer surface of the cup, condenses atmospheric air leaving the cup sweating.
- Are YETI products on Amazon real?
Amazon sells cent percent authentic Yeti products through authorized resellers of the real product. These products also come with a full product warranty on them.
