Orangetheory is a fitness and health company based in America that has openings worldwide. It is known for specialized training programs that are coach-inspired, science-backed, and technology-tracked. It provides training programs, professional advice, gyms, and fitness equipment. It has outlets in different places and various countries. So, Does Amazon Own Orangetheory?
Roark Capital owns Orangetheory. Roark Capital Group is a multi-asset management group. During the Covid – 19 pandemic, it collaborated with the Amazon AWS system.
Working Of Orangetheory With Amazon
Orangetheory Fitness has turned virtual with the digital daily workouts in the course of the pandemic. They provide virtual training with training videos on Youtube, Instagram, and the app and website. Amazon provided it with Cloud computing technologies to deliver fitness classes online to people in their homes.
Orangetheory provides live workouts with customized coaching, visual aid to demonstrate each exercise, and energizing music to supplement it. It also monitors the data from multiple sources, such as smart devices to track heart rate and fitness equipment to ensure progress.
Working Of Orangetheory With AWS
AWS stands for Amazon Web Services. It is a cloud platform and provides online storage facilities to big entities for storing and diverting their content online rather than on-ground, which is inconvenient and costly in this day and age.
It also provides other services like computing, storage, databases, analytics, networking, mobile, developer tools, and management tools. It makes the job for the partner organization easier as it covers most of the technical developmental aspects.
How Does The Aws System Support Orangetheory?
It hereby provides these services for Orangetheory fitness by assisting them in providing their services online. It provides multi-layered services:
- The company launched Amazon Chime SDK as a communication channel that assists the developers in getting over the delays in ways of development. This allows Orangetheory to share live video workouts at once with members worldwide.
- It used AWS Amplify for smooth and high-quality video-streaming to ensure a great workout experience for the members.
- Amazon Cloudfront assists Orangetheory in securely storing the data and delivering the same along with videos, and applications globally.
- It used AWS Lambda, which resolves server-related issues and ensures efficiency on that front whenever needed with authorization or mutual need. It uses the same Compute Savings Plan. It helps the company significantly reduce costs without sacrificing on performing fronts.
- Via AWS technology and the combination of physical equipment with the person performing the exercise, wearables to track the heart rate, and other data to assess and come up with training programs.
Use Of Amplify Video By Orangetheory
Amplify video is an open-source plugin for the Amplify Command-Line-Interface (CLI) that makes it easy to incorporate video streaming into your mobile and web applications powered by AWS Amplify. Amplify is based on 3 main components:
- Libraries
- User Interface (UI)
- Command Line Interface (CLI) Toolchain
It is to make the user experience smoother with diverse platforms to access the video from. It provides a range of services to ease the consumer’s use of it. This has been employed by Orangetheory to deliver its live stream and the workout classes online to the members during the pandemic. It was able to deliver efficiently its services all over the world.
Amazon’s competition to Orangetheory
Amazon Halo is an app that can be installed on your smartphone and connected to a fitness band. It will soon get upgraded to include Halo Fitness and Nutrition to present a complete guide to fitness for anyone seeking a workout routine. You can access workouts from a range of workout mediums such as Orangetheory, SWEAT, etc.
Though it is complimentary, at the same time, it affects Orangetheory in terms of competition from its own generated products and videos while promoting its competitors.
Conclusion
Orangetheory and many other similar service providers took a hit due to the hindered physical ability in face of the pandemic. At that point, various business services sought the assistance of AWS services to deliver their services virtually. Orangetheory has been a successful example of it where they have managed to maintain a big membership with the help of AWS services. It has employed multi-layered services for different purposes to ensure efficiency on every end.
Frequently Asked Questions
- What is the difference between Amplify and Amplify Video?
Amplify is the set of tools and services that enables mobile and frontend web developers to assist applications- making. Amplify provides a process of creating AWS infrastructure while Amplify Video is for ensuring smooth video delivery and tools for it.
2. Does Orangetheory sell books?
Under the range of wellness and health services. And under professional advice, Orangetheory has released a book named Splat: Orangetheory Fitness for Beginners.
3. What does the Roark Capital Business own?
It owns businesses in different business fields such as food, health and wellness, and other business services. One of its multiple assets is Orangetheory.
