Keith J. Kramer and Mathew Burns in 1953 would have never thought that their small restaurant “Insta-Burger” with two machines would one day become a multinational food chain. After initial success, Insta-Burger was purchased by James McLamore and David R. Edgerton in 1954 and Insta-Burger becomes Burger King. Today the company runs on franchise model and 90% of its restaurants are owned by private franchises. Let’s read What is Burger king?
Today, positioned as second largest fast food chain, Burger King has more than 17,000 outlets across the world. In 1957, during a menu revamp, company added Whooper sandwiches to its menu. It was a major hit among male customers and later becomes a signature dish of Burger-King. The food chain focuses to provide reasonably priced quality food, family-friendly dining experience and a clean, hygienic ambience. The young generation has a special likening towards the brand and company has full intension to encompass their interest. Its new slogan “Be Your Way” is aforethought to connect with the young clan.
Logo
The company’s logo has undergone a number of changes starting from its inception. During its Insta-Burger time, the company logo resembles a rising sun. However, with in a year, it changed to one textual embodiment. In 1957, after the introduction and great success of Whoppers, the company introduced a king sitting on Whopper sandwich with drinks in one hand in its logo. The logo was aimed to show the great experience that customer would have in their restaurant.
In 1969, the company completely changed its logo. The new version has the cunning resemblance with burger buns and company name in red depicts the ham. The logo was well received by customers and from thereon, except for few minor changes the logo remains the same.
Signature Dishes
Whoppers
Whoppers have become synonyms to burger king since its introduction. At a time, Whoopers were so popular that its reference was included in company’s tagline. The dish has flame grilled patty coated with mayo, lettuce, pickle, onion and lots of ketchup.
Over the time, food chain has introduced various variations in whoopers such as Triple Whopper, Impossible Whopper etc. All of them are big hits.
Double Stacker King
With secret stacker sauce, full of seasoning and dominantly flavored pickle, Double Stacker king has two perfectly grilled patties, Melted cheese and veggies. The dish is full of taste and flavor. It is a hit among high end customers.
Big King Sandwich
It is a major limited time offering dish available in patty and chicken variant. It is repeatedly introduced in the time and again to attract younger generation and creating curiosity around the product. Whenever added, Big King becomes an instant hit and a great crowd puller.
Chicken Fries
Introduced in 2005, Chicken fries are very popular among adults. They are on the go food item and can be easily consumed while driving. The company has introduced variety of dipping (Sweet & Sour, BBQ, and Ranch, Honey Mustard, or Zesty Buffalo sauce.)
Cheesy Tots
An alternative to French fries, Cheesy Tots is a popular side dish. Filled with melted cheese and outer crunchy covering, it is a must have among all customers.
Beverages
Burger king provides a variety of cold drinks, shakes and iced teas. Coke, Diet Coke, Zero Sugar Coke, Barq, Diet Barq, Dr. Pepper, Mello Yello are favorite among customers. Frozen Coke, Frozen Strawberry Lemonade, Blue Rasberry are best-loved by kids. In addition to that, Burger king alsooffers variet of shakes, coffees etc.
Social media campaigns
Burger King has very strong social media presence. It uses various social media platforms such as Face book, Instagram etc. for its campaigns. It also provides coupons on its website and mobile app. The company aim to target young generation and it is very evident from their advertisement on TV and print media.
The company also make contract with movie franchisee to target kids with toys and other products. This strategy is very successful and helps in bringing customers to the outlet.
Community Commitment
The burger king is fully committed to the welfare of society at large. It is a responsible, ethical multinational company that has always abides by the rules of the land. Burger King has always raised its voice through social media for the justice, equality and freedom.
It treats its entire employee force with dignity and follows all the employment rules of the countries concerned. The company occasionally modifies their products and recipes depending upon local sensibilities and taste.
The company follows the modern slavery act and performs its due diligence while hiring suppliers. It also maintains diversity in its workforce and committed to provide a safe workplace to women and people of color.
Employee welfare
Burger King has more than 17,000 employees working in various countries. The company offers a Burger King Employee Benefits Program for the welfare of its employees. The company offers various saving plans and after retirement benefits.
It also offers health insurance, long term disability insurance, parental leaves, dental and life insurance to its employees. It also allows its employees to avail medical leaves, flexi hours, employee discounts, commuter benefits and bonuses. The employees are also assisted with job training and tuition assistance.
Summary
Burger King is a global food chain endeavors to provide variety of quality food at reasonable price. It is able to achieve its objectives without compromising with the employee welfare and moral obligation.
Frequently Asked Questions
Q: Where can I get secret menu items of Burger King?
A: There is no official confirmation of secret menu from burger king. You can order any item from the menu.
Q: How can I get information regarding various offers?
A: For latest offers, follow Burger King on face book (facebook.com/burger king/), Twitter (twitter.com/Burger King) and Instagram (instagram.com/burger king/)
Q: Is Whooper is a Burger King product?
A: Yes, Whooper has always been a signature item of Burger King.
Q: How can I differentiate Whopper with Big King?
A: The main difference between Whopper and Big King is that the Whopper does not have cheese in it. However, you can ask the counter to add cheese. You have to pay extra for that though.
