Hello Kitty Squishmallow – Know More

If you are an active social media user on TikTok and Instagram, chances are you have witnessed the Squishmallow phenomenon. They are the softest, cuddliest, and “squishiest” toys on the market, because of their blend of soft spandex and polyester. Over the years, the parent company, Kelly Toys Holdings has released a variety of Squishmallows in collaboration with various brands like Disney and Star Wars. So, it was about time they collaborated with Hello Kitty and Friends, a franchise with a global fan base with no age bar. Let us see about Hello Kitty Squishmallow.

Hello Kitty Squishmallow

Hello Kitty Squishmallow

Now you can find your favourite white cat with her signature pink bow in the squishiest toy ever! KellyToy Holdings has introduced various popular characters’ Squishmallows, which include Hello Kitty, Tuxedo Sam, My Melody, and Pompopurin. 

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Each character has a variety of different looks to choose from. For example, you have Hello Kitty herself dressed as a mermaid or a scuba diver— making it difficult to choose just one to purchase! Additionally, just like other Squishmallows, you can personalize your Hello Kitty Squishmallow by officially adopting it. All you need to do is register them online.

Although they were launched in 2021, the hype around the toys has been so unreal that they are usually sold out very quickly. So, unsurprisingly, they were provided by almost every retail store, like:

  • TJMaxx
  • Costco (most budget-friendly)
  • Target
  • Walmart
  • Claire’s
  • Five Below

If they are sold out (and chances are they are), you can request the retail stores to restock soon or find one in online stores like Amazon. However be careful to buy only from authorized sellers, there have been instances where duplicate products were found on eBay and Mercari. If in doubt, check for the Kellytoy tag or label to determine the genuineness of the product.

Squishmallow Sizes

These plushies are available in various sizes— from small like keychains to larger-sized toys.

  • 3.5 inches (keychains)
  • 5 inches
  • 7 inches
  • 8 inches
  • 11 inches
  • 13 inches (soon to be discontinued)
  • 16
  • 20
  • 24 inches (largest available)

The sizes in bold are the ones retailers usually sell exclusively, so unless you are ordering online, you might only find these limited sizes in your local market.

If you are still not clear about what Squishmallows are exactly, worry not. It’s been well-covered for you in the next section.

Squishmallows — the new Beanie Babies

Squishmallows are a recent addition to the stuffed animal market, first released in 2017. As the name suggests, they are soft and “squishy”, much more than regular toys, which is what attracted people in the first place.

Squishmallows became mainstream after going viral during the COVID-19 pandemic, the time when everyone needed comfort or a companion. Another reason for their popularity is the variety of different Squishmallows to choose from. Everyone will find something for themselves. There are thousands of options you can look at and each toy has its unique name and background story. Some finds are extremely rare and can cost up to $5000.


With a net worth of more than $8 billion, the Hello Kitty and Friends franchise is one of the highest-grossing franchises ever, while continuing to maintain its freshness even after four decades. This cultural icon celebrates her birthday on 1st November, which she shares with Mimi, her twin. Now 48 years old, Hello Kitty is truly a phenomenon that has inspired various merchandise like clothes, games, music, anime, and toys.

On the other hand, Squishmallows, which are fairly new, have been taking over as a successor of sorts. Hence it is only a dream come true to see the two brands collaborating and giving us the best of both “squads”. After all, who would not want a squishy Pineapple Hello Kitty or a pink My Melody with her tongue jutting out as she smiles at you? 

Luckily, due to the internet age, we are in, it has become very easy to find and purchase such fast-selling, in-demand products. However, remember the golden rule if you are trying to buy online— look out for Kellytoy tags or labels to ensure you are buying an authentic product.

Good luck!


What are Squishmallow Squads?

Squishmallows are divided into categories called “squads”. So one would find fruits like pineapple and strawberry under “Fruit Squad” or animals like dogs, cows, and elephants under “Zoo Squad”. Even fans of the product are a part of the “Squishmallow Squad”.

Do Squishmallows ship internationally?

For the time being, Squishmallows are not shipped internationally. However, you can still find them on websites like Amazon and your local retail stores.

Are Squishmallows flammable?

The polyester fibres used in the plush toy are Prop 65 compliant and are not flame retardant.

How do I clean my Squishmallow?

You can clean your Squishmallow using a damp cloth and a spot stain remover, or only wet wipes. Do not machine wash them or soak them in water. That would cause the Squishmallow to lose its texture. Squishmallows should not be exposed to heat (hair dryer, clothes dryer, or irons) to dry them. Air drying is the best way.

How to fluff my Squishmallow?

After opening the package, let your Squishmallow sit out for some time. Since the product is vacuum-sealed, exposure to air automatically fluffs them up. Once they are “filled” with air, you can squeeze and rearrange the stuffing as per your preference.

Are Squishmallows and Squishables the same?

No, they are different stuff toy brands, even though they provide the same type of toys. However, Squishmallows are much softer and marshmallow-y in texture, making them the more popular choice.

Hello Kitty Squishmallow – Know More

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