Gucci stands out as one of the most popular brands of luxury commodities today in a very competitive market. Long after the price of a product is gone, its quality will always remain. The question that one might ask is, what exactly makes Gucci a popular luxury brand?
Gucci’s popularity can be attributed to its ability to attract young consumers. According to Forbes, millennials and Gen Z formed the majority of buyers of Gucci products. Other factors such as reputation, exclusivity and celebrity association can explain its popularity. This has been achieved through online solid marketing techniques, in-store experiences and digital ecosystem integration. The company also increased its popularity among young consumers by showcasing fashion with references to pop culture and fresh designs’ introduction. This article explores the reasons why Gucci is popular.
What makes Gucci popular?
The following are the reasons why Gucci is popular:
Penetration of Millennials and Gen Z market.
Millennials and Gen Z love Gucci products, as highlighted in an article by Forbes. A report by The Lyst Index in 2018 indicated that more than half of its overall sales were contributed by the Millenials. The embracing and acceptance of Gucci by the Millennials means the younger generations will similarly like Gucci’s products.
Gucci’s popularity has also doubled as a result of its intelligent and aggressive marketing strategies that target the younger population.
The association with celebrities
Its association with celebrities has also affected Gucci’s popularity. The association with celebrities gives the brand publicity and drives its popularity. The star factor makes people want to buy the products of the associated brand. Gucci’s association with stars like Harry Styles, Adele, Lil Pump and Candice King popularizes it among the younger generation following and emulating such celebrities. These celebrities have a massive following on their social media platforms, which allows them to reach many customers at once.
According to celebrity stylist Jayneoni Moore, many teens want to emulate and copy the entertainers as they perceive their lifestyles as a significant factor in their fame. Therefore, many teens save money to buy Gucci belts and other items that these celebrities flaunt.
Related: Lil Pump is thankful for his Patek & Gucci suit this holiday season
Gucci’s exclusivity
Many can equate clientele exclusivity with the name Gucci. While other expensive brands produce their products in bulk, Gucci opted for exclusivity and intelligent marketing strategies. This exclusivity attracts more consumers as everyone wants to show off their only product.
Consumers are willing to pay high costs because the product isn’t commonly available.
Gucci’s worldwide reputation
Worldwide presence is key to being a popular brand in luxury goods. Gucci’s worldwide reach beyond the fashion industry can explain its popularity. Besides fashion, Gucci’s target consumers comprise the music, automotive industry, furniture buyers and makeup industry.
Gucci’s worldwide reputation has also resulted from the high-quality standards, unique designs, and intelligent and aggressive marketing strategies. Clearly Gucci understood the concept of protect your character and it will protect your reputation as highlighted by Dwight Lyman Moody. The long struggle, history and heritage of Gucci makes it a reputable brand known all over the globe.
Gucci equals wealth
Gucci’s advertisements show that the brand is willing to charge the customers as much as they are willing to pay. Not everyone can afford to buy genuine Gucci products making them available to only an exclusive clientele. This marketing approach boosts the brand’s popularity. Still, most vital, it highlights that the brand doesn’t target or cater to all buyers, developing a form of customer selectivity while further driving its popularity.
Gucci also counts on a unique marketing approach that permits only the wealthy individuals to emphasize their status and prestige.
Logo hype
The 90’s logo hype is quickly taking shape in today’s fashion industry again. This has pushed the popularity of the Gucci logo. People crave to have the double G logo on their items more than ever. Celebrities flaunt their Gucci logos whenever an opportunity presents itself.
Gucci is trendy
Gucci attracts young individuals because of its trendy products. Gucci’s products come off as stylish because of their unique designs and shiny logo, of course. Their focus on promoting unique individuality adds to their popularity. This makes the brand different and irreplaceable.
While the designs might look ridiculous for some of us, for most consumers who are into fashion mania, the brand’s products are trendy, further driving the brand’s popularity.
Read More: Teens and millennials are obsessed with Gucci – we find out why they love it
Conclusion
Gucci has been able to continuously grow its brand and remain popular from its early days to date. There is no doubt that Gucci sells one of the most popular products in the market currently. While Gucci products are expensive, they continue to attract many customers for several reasons highlighted above. Pop culture, celebrities association and the need to look wealthy greatly influences people to buy Gucci products. Also, we cannot fail to attribute its popularity to its aggressive and intelligent marketing strategies.
Frequently Asked Questions
1) Has Gucci’s popularity been affected by the pandemic?
Gucci’s popularity has been affected by the pandemic as its online search appearance decreased by 13% in 2021.
2) What is Gucci’s marketing strategy?
Gucci uses price strategies to differentiate itself. Gucci’s products are very expensive, for instance a Gucci’s belt and buckle can go up to $250,000.
3) What is the share of Americans who own Gucci products?
According to Statista, 32% of Americans own Gucci products.
