Introduction
Founded in 1992 by two brothers, Dane and Travis Boersma, Dutch Bros is a coffee chain with over 400+ stores in the US. With its headquarters in Oregon, the coffee chain is currently the most prominent privately-owned coffee drive-thru company in the US. What began as a simple espresso pushcart in a small town in 1992 now progressed into a coffee chain serving a wide range of coffees, teas, smoothies, energy drinks, and other hot and cold beverages. Dutch Bros has exciting rewards and loyalty programs committed to providing maximum customer satisfaction. Read this article to know more about Dutch Bros Loyalty Program.
Dutch Bros Loyalty Program
The launch of the Dutch Bros Loyalty Program can be dated back to February 2021. This loyalty program was launched through the Dutch Bros app available for download on google play and the app store. So what exactly is the Dutch Bros loyalty program?
To serve its customers better, Dutch Bros launched an app with exciting reward programs. This is how the loyalty program works-
- Customers need the Dutch Bros app on their respective mobiles to become a part of the loyalty program. The Dutch Bros rewards option is only available on the app.
- After downloading the app, customers should start spending/ordering through the app.
- Every dollar spent on the app is rewarded with a certain number of points. These points do not have any cash value.
- After collecting the required amount of points, customers can redeem it for a free drink at any of the participating Dutch Bros locations.
- Besides free drinks, the app comes with exciting features like contactless payments, sticker rewards, birthday rewards, and so much more.
It is to be noted that the company rewards only qualifying purchases made at participating Dutch Bros locations.
More Information on The Dutch Bros Loyalty Program
The Dutch Bros Loyalty Program has been a massive success since its launch in the early February of 2021. The coffee chain gained about three million new customers with the loyalty program alone, accounting for sixty percent of sales.
Customers who enroll themselves as members of the loyalty program receive 5 points each for every dollar they spend. As beginners reward, customers are rewarded with complimentary drinks and 125 bonus points for registering themselves.
After garnering a massive response for their loyalty program, Dutch Bros updated their terms of service, effective from January 1, 2022. Here’s what changed in the loyalty program-
- The reward points which earlier had no expiry must now be redeemed before 180 days, starting from the day they were earned.
- The points earned before January 1, 2022, can be redeemed until December 31, 2022.
Steps to Sign up on The Dutch Bros App
To register on the Dutch Bros app, the minimum age of the customer should be at least 13 years. Individuals aged 13 to 18 should operate the app under parental/ guardian supervision. Here are simple steps to sign up on the Dutch Bros app and become part of their rewards program.
- Visit Google play store or Apple app store to download the official Dutch Bros app on the mobile.
- Once the app gets downloaded, click on it and provide basic information like name, contact number, birth date, email id, etc.
- After filling in the basic details, you are good to use the app and its exciting features.
Conclusion
With over 400 locations across the US, Dutch Bros is a successful coffee chain that garnered the limelight in the past months with its loyalty program. The company has awarded its regular customers with points on every dollar spent at suitable Dutch Bros locations. These points can then be redeemed for a free drink.
The only way to register and be a member of this program is through the official Dutch Bros app. Only the qualifying purchases made through the app are rewarded, besides other exciting features like birthday rewards, contactless payments, and so much more.
Frequently Asked Questions
How can I redeem my points to get a free drink?
Customers receive five points for every dollar spent on a qualifying purchase at a participating Dutch Bros location. The points get accumulated into the customer’s account until redeemed. A minimum of 250 points are required to redeem free medium-sized drinks.
How can I view my reward points balance?
Customers can view their accumulated reward points balance on the app under the “rewards” category. The rewards category on the app shows all the transactions made with points alongside the current point balance.
Can we share Dutch Bros rewards?
Yes. Users can share eligible rewards with other app users via the Dutch Bros app. To share the rewards,
- Click on the “tap for details” option under the reward you like to share.
- And click on “share reward” from the list of options.
- Next, select the contact of the person you want to share the reward with.
- Verify the recipient’s account information and click on “send reward” if the account matches.
Shared rewards cannot be restored and are governed by the company’s terms and conditions.
