When it comes to jewelry, people are concerned about the legitimacy of the materials employed. Because of this, more and more jewelry brands are forced by law to honestly describe the materials involved in their craftsmanship processes. Tous jewelry is an example of such an effort. This Spanish brand is trying its best to communicate what are Tous pieces made of to customers, so questions like “is Tous jewelry real gold?” can finally be clarified.
Tous jewelry uses real 18K gold to make almost every piece of jewelry that it sells. Other items are crafted using Sterling Silver, along with other metals like titanium. Besides these, diamonds, pearls, and multiple gemstones add the finishing touch to the beautiful pieces made by TOUS.
Tous Jewelry
Tous is a jewelry and accessories retailer founded more than a hundred years ago by Salvador Tous Blavi and Teresa Ponsa Mas, in Catalonia, Spain. Its work, comprised of jewelry, accessories like bags and watches, and textiles, is known across the world. TOUS counts with more than 400 stores and, some of them, are based in the most famous cities, like Tokyo, Madrid, Paris, and New York City.
However, Tous has also been accused of fraudulent advertising, after non-metallic materials were found in some pieces of the brand in 2020. The problem, according to Spain law, is not that Tous uses fake materials, but rather that it failed to mention the inclusion of such non-metallic materials in the craftsmanship of the tested pieces.
After this circumstance, TOUS has directed a lot of its efforts to communicate more efficiently with customers. Nowadays, all the information regarding its production techniques and materials can be found on TOUS’ website with extreme detail.
What is Tous Jewelry made of?
Most Tous jewelry is made from 18k gold and silver. Explaining with more detail the materials that comprise TOUS jewelry requires the following division:
Metals:
- Gold: Besides 18k yellow gold, TOUS employs 18k white and rose gold. Every gold piece designed has the hallmark of The Official Hallmark Laboratory.
- Silver: TOUS uses sterling silver and fine silver 999/000 to craft pieces through the technique of electroforming.
- Titanium: Pure and grade 2 titanium is employed by TOUS to attain highly resistant jewelry.
- Steel: This metal is used to make hard-wearing jewelry.
*The coating used on several pieces is either silver vermeil, dark silver (ruthenium), or rose silver vermeil.
Gemstones:
Several gemstones can be found in Tous jewelry, such as amethyst, citrine, emerald, pink and lemon quartz, onyx, topaz, sapphire, and ruby. Even rare gemstones like amazonite, fire opal, malachite, and tanzanite are used to create unique and gorgeous jewelry at TOUS.
Diamonds:
Tous retrieves diamonds from South Africa, Canada, Angola, Australia, Russia, and Zimbabwe. Some collections even feature blue diamonds, whose color is attained by treating diamonds with irradiation.
Pearls:
The brand uses cultured pearls and differentiates them depending on their variety and where are they retrieved from. For example, there are mabe pearls, freshwater pearls, round, and coin pearls, among others.
Certifications of Quality
Spain Law demands that all products crafted with precious metals include a sponsor’s mark as well as an assay mark. In TOUS’s case, all jewelry is marked with the Tous name (sponsor’s mark) along with one of the following assay marks, depending on the metal used:
- 925 n° LAB for Sterling Silver and Sterling Silver plated with 18K gold.
- 750 n° LAB for 18K gold.
In case you wonder, the Assay mark corresponds to the hallmark made by an authorized laboratory. TOUS select laboratories to carry this task are accredited by the Spanish National Organization for Accreditation and Certification.
Tous Collections
At Tous, collections are continuously being created to keep providing customers with jewelry to match their outfits and identities all the time. Some of the newest collections are:
- Crossword: Featuring 18k gold, gemstones like amethyst, sapphire, and peridot, as well as diamonds.
- Magic Nature: A collection full of energy, featuring several rare gemstones like sunstone, moonstone, and carnelian. Most pieces include more than one gemstone to contribute to the feeling of harmony that Magic Nature transmits.
- Sweet Dolls: A reinvention of one of TOUS’ iconic collections. Pieces are mainly made of elastic with a silver or rose gold pendant of TOUS’ symbolic teddy bear. Some bracelets are even made with pearls or onyx instead of elastic.
Is TOUS Expensive?
As you may expect from a jewelry retailer that only uses high-quality materials, Tous isn’t cheap. However, although Tous is considered a luxury brand, it is more affordable than other brands like Chanel.
You can find rings and bracelets that cost less than $100, but also pieces of more than $1,000. These numbers are just proof of the variety of prices you can find at Tous, which should encourage you to find something special and within your budget.
Conclusion
You can find more than real gold in Tous jewelry, like precious and rare gemstones. The use of such exquisite materials allows the brand to craft pieces with the potential to make people feel not only beautiful, but elegant, bold, and merrier. Despite being a luxury brand, TOUS can offer something for every budget that will still leave you satisfied.
Frequently Asked Questions
What is Electroforming consisting of?
It consists of a chemical electrolysis process, in which particles of precious metals are carefully placed on a base. After the piece is finished, the base is removed.
What other production techniques are used by TOUS?
TOUS also employs casting, which is the most used technique in the jewelry industry. The brand uses the sintering process sometimes too.
To know about Tous’s jewelry return policy, click here.
