Founded on April 23rd, 2006 by Daniel Ek and Martin Lorentzon, Spotify is a Swedish audio streaming and media service platform with around 236 million free users, 406 million active users, and 180 million premium subscribers. Let’s here know about the ‘Spotify Commercial Account’.
Being available in over 180 countries, with 15 offices in all, Spotify offers various streaming services, including licensed music, audio, and podcasts. Headquartered in Stockholm, Sweden, it stays on top of its competitors by providing three types of playlists, focusing on platform-agnostic, and collecting users’ data to personalize their user experience. Spotify has a net income of $34 million and several subsidiaries, including Spotify AB and Spotify USA Inc.
Spotify Commercial Account
These days, several businesses, like clubs, restaurants, stores, and businesses require streaming service in one or the other way and Spotify stands to be of help offering commercial accounts that do the job. The basic account limits your streaming to personal use only, and if you want to do the same in your business, you’ll need a business-specific license.
For a Spotify business account, otherwise called Soundtrack Your Brand (SYB), you need to pay $35.00 per month for the base plan to access songs and stream them at work legally. With Muzak being the first to introduce business streaming services, SYB learned a lot from the former’s pros and cons.
They have developed instant adaptability that makes users love them more by suggesting playlists and songs based on customer types or weather, and the system has a very user-friendly design with AI algorithms. Starbucks, BMW, Popeyes, and Reebok are among the companies that use Spotify for business.
Creating a Business Account
In SYB, you can subscribe to the following plans:
- Soundtrack Essential – for USD 22, you get a business license, 500+ Soundtrack playlists, artist playlists, custom stations, an explicit-lyrics filter, and drag-and-drop scheduling.
- Soundtrack Unlimited – for USD 39, choose, edit pre-existing playlists and use them anywhere.
- Soundtrack Enterprise – for businesses with over 20 zones this package unlocks features like assisted onboarding, priority support, billing options, and dedicated account manager.
To create a business account in Spotify, visit SYB website that lets you get a 14-day free trial to experience the service with no additional strings attached. Download the Soundtrack Player app on your device and connect it to your sound systems via Bluetooth, Wi-Fi, Chromecast, or such.
Accounts and Features on Spotify
Spotify offers three kinds of offers; Spotify Free offering free users their service with ads inclusive, limited mobile listening, and limited access to Spotify Connect, Spotify Premium, and Spotify HiFi with access to all the features along with no ads.
Over the years, Spotify experimented with various other packages including Spotify Family, and Spotify Kids. Spotify for Artists officially released in 2017 came with additional features that included customizing profiles, a blue checkmark indicating the verified status, and also “artists pick” to share a song as their choice.
In the following year, Spotify launched podcasting for users and released the Stations by Spotify app that featured 62 music channels, including two of their own, which later in 2019 was made available to all OSs.
Although Spotify offers commercial use as many other similar service providers, there are several restrictions that the paid premium users are subjected to. They are not permitted for SDAs, like the sale of streaming SDA, any sorts of content or service, advertising, promotions, or sponsorship provided by the platform, in-app payments via streaming SDA.
Still, they can use Non-Streaming SDAs for the sale of advertising, promotions, or sponsorship and also for e-commerce via the same. In the grand scheme of things, there are other music streaming services that are less expensive and do the job, such as Soundsuit, Heartbeats International, and Sound Machine, which are used globally.
Frequently Asked Questions
- Is Spotify commercial free?
Spotify does contain ads for normal users, but now the platform favors the listeners by occasionally letting them enjoy thirty minutes of uninterrupted music on watching an ad of around 32 seconds. Though they claim that they provide thirty minutes, often interruptions have been reported by the users in terms of ads. To listen without advertisements, you must upgrade to a premium account.
- What is Spotify’s corporate strategy?
Spotify uses a simple business model called freemium, just like other music streaming services such as MailChimp and Youtube. The site earns when users buy their premium services and by hosting third-party advertisements.
- Is it illegal to play Pandora in a business?
To play music via any of the streaming services in business, the license of the concerned service provider must be checked. As per their license, the consumer version of Pandora or Pandora Plus is not to be used by the general public for commercial purposes. This means you can’t play music on Pandora in any business such as restaurants, stores, or salons.