Costco decided to enter the alcohol industry in 1998 by launching its alcohol and beverages under its private-label Kirkland Signature. This move seems to have paved off more revenue for Costco. It earned around $5 Billion in 2020-considering this to be a covid year. By 2022, Costco planned its sales to be more than $15 Billion. The company started with $2 Billion in 2010, its first biggest profit, and has no plans to stop shortly. Let’s know ‘Does Costco deliver alcohol?’
Costco has added same-day delivery of Alcohol to its new range of services. Its services in alcohol delivery have expanded to Hawaii, San Francisco, Las Vegas, Idaho, and 200 more all across America. It has partnered exclusively with the InstaCart app to include a section of wines and beers.
Steps For Using Costco Alcohol Delivery Through Instacart App
Now customers can choose all their wine and champagne options online through the Costco website. It charges around 35$ for same-day delivery excluding all additional transport and other charges.
The following are the steps for using Costco Alcohol Delivery:
Step 1: Download the InstaCart app
Step 2: Go to Costco Wine and beer menu. Choose your favorite wine or beer and then press proceed.
Step 3: InstaCart will now connect you to the nearest wine and beer shopper in your area. This is to ensure that delivery happens within 24 hours.
Step 4: Fill in all your contact details. You can use the ‘contactless delivery’ option. This has been included, keeping in mind the Covid situation.
Step 5: You can also track your order’s progress. Both online and offline payment options are available.
Costco’s Strategy To Sell Alcohol In The USA
Costco has played smart in several areas- be it marketing, products, or customer acquisition. Firstly, Costco made alcohol accessible to people by expanding its delivery to 11 states in the USA. Costco further reiterated that it wanted to expand all over America-making alcohol accessible to its customers.
Secondly- its option of fastest delivery service. It promises to deliver alcohol within 1 day which other players can’t guarantee due to its network of cold storage. This makes the customers trust them as the brand. Third and last- it never reveals its suppliers. By keeping mum on its suppliers, it protects their privacy and focuses on products rather than making a brand.
Costco’s Price Range In The USA
One of the strategies that have worked for Costco in alcohol delivery service is- modest pricing. It has $50-100 delivery charges for wine, alcohol, and other beer products. It also provides time to time discounts to its regular customers-making, feel valued. Moreover, a simple wine crate that has 2-3 bottles costs only between $100 and-150.
If brought from a shop, the price range would be more than 300$. An official statement by the company claims that it is planning to expand all over America, by the end of 2025.
Variety Of Alcohol Offered Under The One Day Delivery System
Costco offers nearly all kinds of alcohol and beverages that can be found in the world. The variety of alcohol and drinks offered by Costco is also at a fair price-making it the market more inclusive. Some of the drinks it offers are as follows-
- Decoy Two Bottle Wine Gift Crate- $99.9
- Chalk Hill Bottle Wine Crate-$89.9
- Orin Swift 3 Bottle Wine Crate- $159.9
- 3 Bottle Red Wine Gift Basket Crate- $149.99
- Mumm Napa 3 Bottle Beverage Tub- $119.99
Kirkland Signature-Costco’s Wine Brand
Costco already is a big player in the wine delivery system. So, in 1995 Costco came to manufacture its wine brand- known as Kirkland Signature. It claims that by launching Kirkland Signature, it wants to offer people a quality taste of wine at cheap affordable prices.
The private brand of Costco sells almost everything from pet products, apparel, and accessories to food products. An average Kirkland Signature Vodka costs around $19.99. Similarly, a Kirkland Signature Blended Scottish Whiskey costs around $17.99.
Conclusion
Online shopping since the turn of the decade has only witnessed a rise and rise. This includes the delivery of alcohol. It currently has a hare of more than 40% of drinkable gifts business in America. Seeing this industry with massive potential, Costco too decided to jump in. The alcohol industry is an ever-growing industry and Costco is a prime example that retailers can enter a tough alcohol market and become profitable too.
FAQs
Q.1 Does Costco Sell Its Alcohol?
Yes. It sells its alcohol under Kirkland Signature.
Q.2 How Much Time Does It Take For Costco To Deliver Alcohol?
It promises to deliver within 1 day of ordering.
