Starbucks is one of the most successful coffee brands in the world. They have more than 22,000 stores worldwide and employ over 238,000 people. Their success lies in their ability to create a unique experience for their customers. Starbucks transformed the way we think about coffee. They are experts in what they do and have managed to create a brand that is both functional and emotional. Starbucks as a coffee company has become very successful and has made an appearance in every global coffee market. Starting as a small coffee shop, Starbucks is a brand that is known by almost everyone. The company is known for its exceptional customer service and high quality of coffee. But there is a catch; the taste of their coffee is brunt.
Why does the coffee taste brunt?
Starbucks coffee has a unique taste. Many people love it, while others can’t stand the taste of it. Some people say that it tastes burnt and like charcoal, but what is the reason behind this unique taste? The main reason why Starbucks coffee tastes so burnt is due to the roasting process. During roasting, coffee beans are heated to temperatures as high as 500 degrees Fahrenheit, which gives the beans a dark color and creates the burnt taste many people complain about.
Why is Starbucks not doing anything?
Starbucks isn’t doing anything because more the people buy burnt coffee; the better their next experience will be as their taste buds will be slowly acquiring this taste.
How Starbucks make their coffee
The process of making a cup of Starbucks coffee includes:-
- Roasting the beans at over 500 degrees Fahrenheit to make them flavorful and aromatic.
- Cleaning the beans by removing chaff, broken beans, and foreign objects from their surface.
- Grinding the beans at a precise degree of fineness.
- Mix the ground bean with hot water for consistent flavor.
- The ground beans are passed through a drier that removes some moisture and a cooling tower to lower its temperature.
- Drip brewing the coffee.
- Adding milk and sugar.
- Finally putting it into the cup and giving it to the customer.
How they maintain their quality
Starbucks takes coffee seriously. They own their whole supply chain – they grow, pick, process and roast their beans. They have a roasting facility in each major market; in fact, they roast over 2 million pounds of beans a week! Starbucks is dedicated to providing the freshest coffee possible – they only sell coffee that is seven days old or less. That’s a problem for companies that buy pre-roasted beans, but not for Starbucks. Every other day, they roast 25% of what they sold the day before at their Seattle roastery.
How did Starbucks become big?
Starbucks is a giant brand that has made its name by selling coffee. Its popularity is due to the quality of its products, which are recognized worldwide for their taste and consistency. The company has a reputation for innovation and has changed its menu several times since its inception in 1971. There are three major things that the company has done to get where they are today. The first thing Starbucks did was to find the perfect ratio of coffee beans for the perfect taste and texture. Then, they found a way to make this coffee taste great even when it’s served lukewarm. Finally, they created a strategy to sell this coffee at a reasonable price. This is how Starbucks became one of the biggest brands in the world.
Some FAQs
Q- Is Starbucks expensive?
Yes, their menu is quite expensive. There are, however, other brands that you can check out that are way cheaper like Dunkin Donuts.
Q- What is my Starbucks reward?
In the U.S., Starbucks offers a loyalty program (My Starbucks Rewards) that grants customers one free item after accumulating 12 stars. This increases the customer base and encourages repeat purchases.
Q- What is on the Starbucks menu?
The most popular item on their menu is coffee. You can choose from any number of coffee drinks. These include Espresso, Cappuccino, Latte, Macchiato, and many more. Coffee comes with different flavor profiles like Caramel, Hazelnut, Cinnamon Dolce, Vanilla, etc.
The Conclusion
Starbucks is considered to be one of the 50 most reputable companies in America by Fortune magazine, and it is ranked as the second-largest coffeehouse chain globally after Costa Coffee. The reason why Starbucks coffee tastes so burnt is because of the way they prepare it. They burn the beans to a very high temperature to enhance flavor, which makes the taste of their coffee unique but also makes it taste burnt which is not liked by many. If you would like a cup that doesn’t taste as burned, try ordering from somewhere other than Starbucks and see how different your experience is compared to Starbucks.
