INTRODUCTION
The company Rimmel London is one of the fastest-growing manufacturer and make-up selling industries of London, England. It is a British multinational cosmetic developer and seller. It was founded in 1834. The company produces a wide range of makeup and beauty products like foundations, different shades of lipsticks, eye shadows, perfumes, mascara and many more. The company is best known to manufacture original and loose mineral foundations for all skin types. The most widely sold product of Rimmel London is mascara and other eye makeup products. It is known to bring revolution in the beauty and make-up industry. Rimmel London started a new trend of clean and good skin products. The maximum skincare and makeup products manufactured by the company are vegan, gluten-free, without any synthetic fragrances and completely natural. These suit all skin types.
WHAT IS MEANT BY CRUELTY-FREE?
Cruelty-free is a widely used term, which means that a particular product is not tested or used on any animal. It is a highly practised process in the cosmetic manufacturing industry. Most of the time, it is mentioned on the packaging of that product, whether it is cruelty-free or not. They also keep an eye on all the artificial or natural ingredients used in manufacturing that product. If the ingredients used in making that product are tested on animals, then that product is not cruelty-free. The animals including rabbits, birds, monkeys and cats are generally taken in this process. Although this process is banned in many countries and declared illegal, some companies follow these practices of testing their products on animals. This type of testing leads to skin infection and other skin problems. It can even cause the death of many animals.
HOW TO KNOW IF THE PRODUCT IS CRUELTY-FREE?
One way to figure out that the products and items manufactured by the company are cruelty-free is to check its packaging box. All the companies that claim to be cruelty-free are certified by the authorised institutions of that country. It contains a doodle image of a rabbit that appears happy to the viewer. Since rabbits are widely used in testing cosmetic products by companies, the image of a rabbit is printed to show that it is not tested on any animal.
DO RIMMEL LONDON MANUFACTURE CRUELTY-FREE PRODUCTS?
Rimmel London has its branches in many different countries around the globe. Products manufactured by the company has international consumers and buyers. Among these countries, some countries have legalized testing products on animals. However, countries like Australia, Colombia, India, Israel and many more have passed some laws to minimize this practice. The company, Rimmel London imports and export cosmetics while keeping these laws in mind. Some countries accept products only when those are tested on animals by professionals in laboratories. However, some countries have banned the sale of products that are not cruelty-free. That is why the company is known to be partially cruelty-free. It means that the company test its products on animals when required by the law. For example, if any country does allow products that are not tested on animals, the company then tests it on rabbits or rats.
The company is not 100% cruelty-free. The best example of such a country is China. In mainland China, no cosmetic products, personal hygiene products, shampoos and many more are not excepted by any seller without testing them on animals. Moreover, countries like India do not allow products that are tested on animals. The products like shampoo, hair serums, foundations and other products are tested on animals in the laboratories when it is required by the law of any other country. The cruelty test on animals is either done by the company itself, for the sellers or retailers perform these tests on animals in the laboratory.
CONCLUSION
Rimmel London is a British multinational company. It manufactures a wide range of beauty products, cosmetics, mascara and many more. All the products manufactured by the company are sold worldwide. Rimmel London is not 100% cruelty-free. The products manufactured by the company are tested on animals when it is required by the laws of a country. Many times it is seen that these are tested on animals by any third party to see if the product has any harmful effects or not. All the products that are manufactured by the company, are tested on animals in the laboratories. Although, these tests are done only to satisfy the countries that do not accept cruelty-free cosmetics, creams, serums or products. These products are either tested by the company itself in the laboratories or the sellers and suppliers check the products on the animals. Hence, Rimmel London is neither a vegan company nor cruelty-free. Although, the company has committed itself in minimizing animal testing and becoming 100% cruelty-free in near future.
